When I sit down with small business owners in the UK, I usually ask them what they would like to achieve before we start a sales funnel development. I hate it when they say that they want more followers. This is certainly the wrong number. The number of followers doesn’t mean anything, if you have no engagement and nobody pays attention to what you are offering. You will have to ensure that you are making the most out of your existing relationships first. This is why we never start with Facebook advertising when we create a marketing campaign. Instead, we are happy to monitor the account engagement and find out what is working for a few weeks, so we can tailor the campaigns.
Once we have all the information we need, we can understand the market better and set up a successful social media engagement campaign.
Focusing On the Wrong Numbers Is a Mortal Sin in Social Media Marketing
What we find when we are working with small and medium sized business owners is that they focus on the wrong numbers. They chase the wrong numbers. Having thousands of social media followers when nobody actually clicks on your page and reshares your content is the wrong digital marketing strategy. You will need to ensure that you are targeting the right audience.
When Vanity Takes Over Follower Engagement Goes Down
The main reason why small and medium sized business owners chase follower numbers is because vanity takes over. You should always ask yourself what is the end goal of your social media campaign. If you are not sure where you are going, chances are that you will never get there. That is why it is important to have a strategy. You can book a free sales funnel strategy session with me so you get clarity in your marketing.
Make the Most Out of Your Current Social Media Sales Funnel Opportunities
Before you can grow your social media follower base, you will have to find out how to make the most out of your current opportunities. Developing a sales funnel that will engage with people and deepen your relationships with them will be a good way of making more sales without getting more followers. If you are looking to generate leads on social media on autopilot, you should check out or social media sales funnel packages and let us help you put the systems in place.
Engagement Is Worth More Than Follower Numbers When it Comes To Social Media Marketing
The number one tip I give to people when we discuss digital marketing and social media sales funnels is that you have to focus more on engagement than follower numbers. If people don’t engage with your content and your digital marketing messages, there is no reason for them to be on your page. This is why we complete an ideal client sheet with every customer, so we can check whether or not the followers are likely to buy. If they are not, it is time to say goodbye to them, and find ones that are really interested.
Are you looking to generate leads on social media on autopilot? Check out our free guide to lead generation and make it happen. You can also find out more about our social media marketing packages if you prefer us to do the job.