We work with many small and meddium sized business owmners in the UK, who claim that their Facebook strategy is not working, They spend 20-30 pounds on Facebook ads, and get nothing back. The good news is that there are many ways you can connect with your clients on a personal level using social media, and keep in touch until they are ready to buy. Below you will find a few tips on how to make Facebook advertising campaigns work for you.
What Is the Intention of Your Audience?
The first mistake we see small and medium sized business owners make is that they focus too much on the intention and not enough on building an effectie sales funnel. Only a very small percentage of your audience will be ready to buy there and then. Their main purpose of being online is to be entertained and informed. Not to mention that their attention span s only eight seconds (Millennials). A goldfish has an attention span of nine seconds. This means that you need to provide them with instant gratification; entertainment or information; answers to their questions.
Are You Connecting with Your Followers’ Needs and Wants?
If you haven’t completed your “ideal clients sheet” yet, it is recommended that you download it here. If you think that you can work with anyone and the while world is your market, you will need to think again. Focus on the people who are most likely to buy from you; this will reduce your Facebook advertising costs and increase your conversion rates.
Have You Implemented a Social Media Sales Funnel?
You might think that putting up a Facebook ad and letting it run will get you sales. It happens in only a very small number of cases. Most of the time, your audience is not ready to buy. That is why you will have to warm them up and get them to trust you first. Every touch point of your social media sales funnel should be taking them closer to making that buying decision. If you send them directly to a sales page, and they are not ready to buy from you yet, you will need to pay again to get in touch with them. However, if you capture their details first, they can be contacted again and you can carry on communicating your value.
Are You Giving Your Audience Every Chance to Say Yes to Your Offer through Your Social Media Sales Funnels?
If you haven’t heard the phrase “yes funnels” yet, here is a quick definition. It is simply a markeitng automation method that gives people a chance to say yes to small things before they are ready to buy into your high ticket item. We use this digital marketing system for coaches and clients in highly competitive niches. The focus is on the lead generation and the relationship building. If you are in a trust based industry, you will need to get people to know and like you before they would say yes to your main offer.
If you think that Facebook marketing and advertising is a waste of time, think again. You just have to figure out what works and what doesn’t. Check out our affordable social media management packages to find out how we can generate leads to your business on autopilot.