If you are thinking about improving your online marketing results, customer engagement might be the missing piece of the puzzle. If you are small or medium sized business in the UK, chances are that you are searching for a way to stand out from the crowd and create meaningful content and relationships with your market. One of the most challenging tasks of business owners and entrepreneurs is to give their website visitors a good enough reason to choose them instead of another company. Below you can find out more about the importance of engaging with your clients, instead of just marketing for them.

Engagement Builds Trust

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If you are in one of the trust-based industries, you might need to get people to trust you completely before they would get in touch. By sending out consistent positive messages, you will be able to improve your conversions and the quality of your leads in your business. Below you will find a few examples of trust-based industries.

  • Accountant
  • Financial advisor
  • Business coach
  • Health care professional
  • Child psychologist
  • Lawyer

People usually think twice before they would get in touch or even order. Your sales cycle might be longer than – for example  – an emergency plumber’s. People are asking their friends and social media contacts for recommendations, and do their own research on review sites and your own pages before making a final decision.

Better Relationships Equal More Sales

If you can create a personal relationship with your readers through quality content and engaging posts, you will be more likely to turn them into leads and customers. A marketing funnel for small and medium sized businesses should involve asking questions, distributing surveys, getting involved in social media groups, and talking about your approach. You will want to create an emotional connection that will make them feel like you know and can trust you.

You Can Communicate Your USP

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If you would like to give your online visitors a reason to choose your business instead of another one, you will have to get your USP in front of them whenever you can. Create a strong mission and vision statement, and build your consistent brand messages around it. Sit down and think about what sets you apart from the competition, and how your future customers can benefit from the added value.

You Can Turn Your Customers Into Fans

There are some additional benefits of engaging with your customers, too. Improved relationships can result in free publicity and referrals for your business, and you don’t even have to ask for them. If people see that you listen to them and go the extra mile, they will be happy to recommend your products or services to their colleagues and business partners. You can build a positive reputation and credibility if you look after your current customers.

You Can Improve Your Customer Service

If you know how to talk to your clients and listen to them, you will be able to improve your products, services, and offers. If your customers are satisfied and your leads get all the information they need to make a decision, they will regard your business higher and feel more confident to give you feedback. This will help you see what’s missing and what needs improving.

It Helps You Understand Your Market’s Needs and Preferences Better

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Finally, as a small or medium sized business owner, you will need to keep an eye on customers’ behaviour and preferences, or you will be left behind. If you stay in touch with people and implement smart custom marketing funnels, you can automate your communication and gather feedback. You can monitor the traffic and the level of engagement, see the demographics of your website visitors, and understand your ideal customer better.

If you would like to improve your conversion rates and implement a marketing funnel that doesn’t only push for sales but helps you create meaningful relationships with your potential and current customers, get in touch below. We offer a free consultation for small and medium sized businesses in the UK.

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