if you are serious about improving your business in the new year, you might want to take a step back and think about what is working and what needs to change. When I sat down with my sales funnel coaching clients back in December, I presented them with a sheet that allowed them to reflect on their digital marketing in the past year. Here are the questions I asked:
- What is Working Well In Your Digital Marketing?
- Which Elements of Your Sales Funnel Need Improvement?
- What You Need to Ditch?
- What Do You Need to Do More Of?
- The Rating of Your Sales Funnels 3 Months Ago:
- The Rating of Your Sales Funnel Now:
- What Are You Expecting Your Digital Marketing to Look Like in 2019?
As you can see, these are simple questions that are very powerful. They encourage you to take a step back, stop beating around the bush, and refocus your marketing.
The Main Problem My Sales Funnel Clients Face
Based on our discussions in 2018, I now realise that most of my clients miss clarity in their digital marketing. They lack a system that is easy to follow and measure. Or – even worse – they are caught up in numbers that don’t matter.
Of course, we all want more social media followers, subscribers, and LinkedIn connections. However, if these connections cannot be turned into leads and then customers, there is no point making an effort. That is why you need to build a sales funnel that focuses on the end result.
What Is Your Ultimate Digital Marketing Goal?
Some people will tell you that you need a list, Others say you have to have thousands of followers. However, at the end of the day, you want conversions. No matter if it happens in the form of a phone call. an email, an online order, or a recommendation. You want to convert your leads into sales.
How Digital Marketing Sales Funnels Work with Every Business
When I design custom sales funnels for my clients, I ask questions first. Your sales cycle might be longer or shorter and there is nobody who knows your target market more than you. If you have a high ticket item, you will need to warm up your leads and create trust and reciprocity before you could turn them into customers. However, if you offer low price products you can shorten the sales process.
The Power of Upsells
One of the main benefits of digital marketing and sales funnel development is that you can maximise your profits by increasing the value. Upselling is a great way of making the most out of your sales funnel, building a buyers’ list and creating reciprocity. If you can offer exceptional value for free or just a couple of pounds, you will have a better chance selling a high ticket item later on. This is the power of engagement.
If you would like to learn more about how we work or get some free tips on improving your conversions in 2019, feel free to download our new eBook, available for free, limited to 50 copies. After we have given away all the copies to action-takers, we will start charging for the book.
Wishing you all the best in 2019 and don’t hesitate to book your free coaching session, if you haven’t done so yet.