If you have already heard about press releases and would like to know whether or not they can be used for social media marketing, the answer is simply yes.
Press releases are great for getting endless backlinks to your site and getting your content and expertise noticed. Once you share a press release, you will be able to distribute the content with your own website link in. This means that every single blog, news outlet, and site that republishes your news will give you a link back (vote) for your site. Your press release, shared on social media can also go viral, and you will get clicks back to your offers.
Business Intelligence and Press Releases
One of the main benefits of press releases is that you will understand your audience better. Find out what people and news outlets are interested in, so you can tailor your future content to their interest and preferences. If you look at the statistics of your press releases, you will find out when it is time to post and which newsworthy content makes it to Google News. We often use press release distribution sites when we set up a brand new site and sales funnel, as it will give the pages the necessary boost to get indexed and noticed by search engines. It is also great for monitoring which sites are currently looking for content.
The New Way of Doing Content Marketing
While blogging is still the most effective way of getting visitors from search engines, it takes time until you build up your follower base. Publishing a press release and starting a social media marketing campaign will speed up the process. You will not only get a link from the press release distribution site, but also the outlets that republish your content. A word of warning US content is more likely to go viral. I had some press releases that got picked up by local news sites in just a few seconds. In the UK, however, it is recommended that you sign up for premium distribution packages to get the maximum exposure and backlinks. Still, you can get tons of traffic from press releases. Check out some of the statistics below. These PR articles were free, and not upgraded to premium distribution.
Media Outreach Benefits
The magic really happens when you get your content distributed by media outlets. Your news can even get featured in Google News, or other large magazines. You might need to pay a bit extra, but your website will certainly get a popularity boost. However, it is crucial that your link is the next logical step to take after the reader has been through your content. If you get a high bounce rate, you will do more harm than good when it comes to SEO.
Social Shares and Search Engine Ranking
Another trick is to share your content and news on social media sites. This is a great way of getting people to recognise you as an expert and building your authority. The more people will share your content on social media sites, the better your pages will rank. However, the main purpose of writing and distributing press releases is to build credibility and create awareness about your company, offers, or new launch.
Backlinks To Your Site
Many people ask me how many backlinks you can potentially get through press release distribution. There is no simple answer. It depends on the quality of the content, the popularity of the content, and your industry. It is recommended that you speak to a professional content writer who has experience in creating press releases that get the traffic.
Are you interested in getting a press release created about your new company, offer, or product launch? Check out our social media and website content packages to find out how we can help. We deliver the first draft in just a few days, and finalise the press release with your business in mind before we would distribute it.