Many people are asking us what the main benefits of blogging are. Most social media marketing package clients think that posting on different platforms is an alternative to blogging. Below you will learn about how social media and blogging can improve your website’s visibility together and how we use your blog content to make the most out of your digital marketing sales funnels.
The Main Benefits of Sharing Your Blog Posts on Social Media
When you blog, you are really letting your potential customers know about what you stand for, how you work, and who you are as a person. As I always say; people want to be in a relationship with you. That is why you have to blog. While longer blog posts do great in social media, you will also have to be focusing on the message, as many people will simply not want to read a lot. If you are able to entice your audience and get them to want to find out more, you can get them to land on your blog. Of course, however, you will need to have an advanced sales funnel for converting blog visitors into followers, customers, and raving fans.
More Customer Engagement
Your blog gives you a chance to get your message across multiple channels. As an example; all the sales funnels we build have the automated function of getting your content out on all your social media content. This means that you will have to do less work, and we take the guesswork out of your digital marketing. At the same time, you can automatically add people who subscribe to your blog to your autoresponder, and this will allow you to get more engagement and more returning visitors. This will, in turn, improve your search engine rankings. Not to mention that every time your blog is updated, search engines will visit and crawl your site.
Social Media Backlinks
One of the main services we offer is social media backlinks to your site. You can get visitors to a particular page, blog post, or directly to a sales page. The best approach, however, is to send visitors straight down your funnel. Think about something that you would really like to communicate with your audience and give them an incentive for submitting their details. This is a good way of building relationships with your followers and getting them interested in what else you have to offer. If your Facebook pages and your social media accounts have limited reach, you might want to sign up to our backlink building service.
If you are in a competitive marketplace, it is important that you are able to show that you are for real. This is even more important when it comes to social media. After all, you have a huge competition there, and you have to cut through the white noise. If your offer is compelling and unique enough, you can certainly make it work for you and your business.
Becoming the Leader in the Industry
Your ultimate goal should be to become the “go to person” when it comes to a particular problem. We usually call these problems “customer pain points”. You can achieve this status by publishing unique, insightful, and powerful social media posts and blog posts. Showcase your talent, and customers will come and knock on your door, knowing that you are able to help them.
Social media posts and your blog can also help you get your new brand off the ground. When we started this site, we had zero blog posts. Now, we have over 200, and it drives unlimited traffic to the site. We used to blog regularly, three times a week initially. Once the SERP has improved, and we managed to get more clients through free traffic, also after exhausting some of the topics, we reduced the number of posts per week. However, if you have a new site, you will need to get blogging! If you happen to have no time or patience, we can take care of this for you, as well. Check out our content packages.
If you post regularly on your blog and your social media, your content will have more chances of going viral. That means that you should research the market, find out what the most urgent problems in your industry are, and answer the questions your audience might have. If you are looking for inspiration, you can always visit Quora. Find out how we got 10,000 views on our Quora posts with 5 minute a day investment.
Blogging and creating content can be daunting for the average business owner. If you need help with getting more free traffic, get in touch or check out our content packages.