If you have a coaching and consulting business, you might want to put an automated sales process in place. A sales funnel will take away the guesswork and allow you to convert your social media followers, your networking connections, and your prospects into paying customers. By far, our social media sales funnels have been delivering the best return on investment for our coaching and consulting business clients. Below you will find a few ideas of how to turn visitors into clients.
The Simple Engagement Funnel
If you are looking to attract the right type of clients, you might want to create content that will engage with them and make them want to find out more. This is what we call the “like me” moment. You will need to ensure that you are talking to your ideal customers in every social media post, and addressing their pain points. Simply put: answer the question: “what is in it for me and why should I care?”
The simple engagement funnel will allow your visitors to find out more about your business and follow your blog and social media. You can use ManyChat or MobileMonkey for social media automation and lead generation.
The Giveaway Funnel
The next digital marketing funnel automation is the giveaway funnel. While people who own a physical product are using this method frequently, not many coaches do. You will need to create a valuable product or service that people would love to take advantage of. After all, coaching and consulting is a trust-based business. People will want to know that they are making the right decision. You can easily turn people winning the prize into paying customers. You can give away a strategy session, a workshop place, or anything else; even a cheat sheet for shares, likes, and comments.
The Free Consultation Sales Funnel
Unfortunately, this type of marketing funnel for coaches and consultants rarely works, unless you add a twist to it. If you regularly browse social media, you will see that everyone seems to be offering a free consultation, breakthrough session, strategy session, or whatever they call it. Hence, this service has a low perceived value, and it attracts a lot of time wasters. You should make people signing up feel special and qualify them in the beginning. After all, your time is worth a lot of money, if you can help people in business and their personal life.
Autoresponder Sales Funnels for Your Coaching and Consulting Clients
Staying in touch is one of the main benefits of social media marketing funnels, and you will have to ensure that your prospects’ eyes are not wondering around. That is why it is crucial that you get their email address or get them on your chatbot or autoresponder. You will have to stay relevant and offer consistent value if you would like to get your leads to convert. When we create sales funnels, we offer this service and measure not only the open rates, but the click throughs, too to optimize your conversions.
Advanced Webinar Funnels
If you are selling high ticket coaching and consulting services, you might need more time and personal interaction to convert leads into customers. A webinar funnel for coaches and consultants will do just that. You have to pick a problem and offer a solution, create a webinar, get people to engage with you, and offer a ridiculous amount of value for a low price. Make sure that you are giving value first, and your webinar is not an extended sales pitch. We can help you design a webinar funnel that will get you to the next level in your business.
Are you looking to automate your sales process? Digital marketing funnels offer more than a website; they work with your brand, social media content, and address your ideal clients directly. Get in touch to chat with us about how we can help.