Having a small local business is a full time job and more. You will have to find a way to promote your services or products in your local community, do the job yourself, and stay on top of other related business activities. You will have little or no time to engage with your clients, and that’s where marketing funnels can help you. Below you will find a few tips on how to manage your sales funnels and your digital marketing to reclaim your time and improve your productivity.
1. Facebook Marketing
Marketing on social media is a question of trial and error, and it is important that you get to know what our target market wants. Thanks to the advanced technology of social media management and digital marketing, you can now automate your posts and measure the success rate of various campaigns and posts, so you don’t have to feel like you are shooting in the dark. You can implement Facebook marketing in your sales funnel and engage with your audience in a unique way that is relevant to your brand.
2. Press Releases
Another great way of getting your local prospects to find out about your business is issuing a press release. Some of our monthly and startup sales funnel packages offer press release distribution. You are in the driving seat and tell us what you would like to communicate to your market, and we will create an engaging piece of content. The main benefit if press releases is that they can get picked up by local publications and other blogs and republished, so you can multiply your reach for free.
In case you would like to spread the word about your awesome local small business, you can also engage in networking. There are plenty of UK groups you can join online or in your region, and meet potential clients, business partners, and like-minded people. You need to remember that people don’t buy from companies; they buy from other people. Networking is a good way of engaging with potential clients, building your personal brand, and keeping an eye on the competition.
4. Blog Posts
Every business and website owner knows that there is a need for updating their site, but they don’t always have the time to do so. If you would rather focus on building your business instead of creating content, you can outsource this process to an industry expert. While you can get one-off articles for a couple of pounds online, you will not be able to continuously engage with your audience. Our researchers are proud of their industry knowledge and experience, and can work with you to find the right brand voice for your small business.
5. Proximity Marketing
In case your business is location-dependent, and not fully digital, it might be a good idea to implement proximity marketing in your sales funnel. You can reach people in your area when they are close to your location, and get them to visit your business. From ongoing promotions to offers that are only valid on certain days, when you are not busy, there are plenty of ways you can design your beacon advertising to improve your sales and profits. We now offer beacon mobile marketing as an add-on for all our services, so you can give us a call and discuss your options.
Small local businesses often find it hard to stand out and engage with their customers. If you would like to improve your digital marketing sales funnels, make sure you consider implementing one or more of these methods.