One of the main issues small business owners in the UK face when trying to reach out to their customers is that they have no time left for marketing. Even if you are not an expert at online promotion, you can save time and money by automating your processes. This way, you will have more time building and growing your business and still keep in touch with your potential and current clients. Below you will find a few tips on how to go about it.
Create a Strong Brand Image
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In the beginning, you will have to focus on building a strong brand and getting found on search engines. You must have a consistent message, based on your unique selling point. Whether you are a local gardener offering free estimates and have professional qualifications, that will be the thing that will make you stand out from the crowd. Try to find something that sets you apart from the rest of the companies offering the same services. Be sure to beat them on either price, service quality, or added value. Once you have this message, you can start creating posts on your site, in business directories, and on social media.
Set Up Your Social Media Platforms
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No business will survive without social media presence today. Customers are not opening the Yellow Pages anymore to search for companies. They are more likely to ask for recommendations on social media sites. If you have a Facebook business page your current customers can tag you and recommend you. Further, you can collect public reviews on social media, which will go a long way, when it comes to social proof.
Create an Email Newsletter
Another way to automate your small business online marketing is setting up newsletters and email marketing campaigns. All you need is an autoresponder and you can write the messages up to two weeks ahead. However, collecting leads and making sure that your squeeze pages are compliant can be a challenge. You will also need a professional copywriter to craft the messages and find the right balance between giving away free information and promoting your offers.
Implement Online Chat
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One of the best ways of getting more people to contact you online and improving your online marketing conversions is setting up an online chat. If you have business pages on social media, you can set up an alert so you get notified when you receive a contact request. Implementing an online chat plugin can also be a good way of answering questions, reassuring potential customers, and connecting with your market on a personal level.
Make Your Site Mobile Friendly
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Most people order a website that looks exactly like other similar businesses, and some web designers will use old templates. Today, almost half of the searches are conducted on mobile devices, and you need to ensure that you are accommodating potential customers who are trying to access your blog or website and contact you. There are some simple ways to turn an old template into a responsive website.
Monitor Your Progress
Automating your small business online marketing is not easy, and you will have to create a system that is easy to review from time to time. Whether you are looking to measure conversion rates, search appearance, or average order value, there is a software out there. If you are looking for personalised small business marketing solutions, you can get in touch with a local expert to help you create your sales funnels and take advantage of a set-and-forget system that turns website visitors into loyal customers.
If you would like to make sure that you are able to spend time on building your business and plan your growth, it is important to automate your marketing online and offline. Focus on the above areas, and make sure that you have a personalised system in place that allows you to track your results. If you need help with creating your small business sales funnels, get in touch below and book a free consultation.