If there is one thing we are unhappy with when it comes to our clientele, it is the fact that they turn to us when they are already spent out. By the time they have a website, paid their hosting fee and developer, and found out that they got zero leads, it is too late for them. They are desperate. Most of them will be on the verge of packing up.
You might think that it is not a fun fact, but it is. Because we love a challenge!
DIY Social Media Marketing
Most sole traders and small business owners will try and manage their social media. They will get loads of likes, but no engagement. At the end of the day, you can be popular, but if you cannot cash in on your popularity, you are wasting your time and money. We have worked with clients who had over 6,000 Facebook likes, yet when they posted on their page there were only one or two likes and engagements. This is not the way you want to go.
The Main Social Media Marketing Challenges
There are several challenges small and medium sized business owners face when it comes to social media. First of all, they will have limited time. When you are busy working in your business, you cannot focus on working on your business. Secondly, there is a huge information overload when it comes to social media marketing. You will hear that this thing works, that one does, and you will jump from one task to the next without considering your audience. I once had a call with a potential client who was convinced that TicToc is the magic button. It might be, if you want to sell to 11-year old Indonesian kids.
Wasting Time and Money on Social Media Promotions
Image via Gratisography
The fact is that most of our clients have tried the DIY method and failed, and worked with multiple virtual assistants, freelancers, and agencies, just to see no results. That is why we are more concerned about engagement than the number of likes. If you came to us asking for thousands of likes or followers, we could not help you. Feel free to go ahead and buy likes if that is your main goal. But it shouldn’t be your priority. At the end of the day, we all want more business.
Why We Made Our Social Media Packages Affordable
The main reason why we made our social media packages affordable is that we want to help business owners before they would run out of money and give up. They went from limited budget to close to no budget, due to the fact that they trusted people who overpromised and underdelivered. That is why we offer social media management packages from £50 per month for one account.
Have you got a horror story to tell about social media marketing? Get in touch and let us know how we can help.