Free B2B Marketing Score Calculator
Find out where your sales funnel is leaking revenue in under 3 minutes.
Our Free Marketing Score Will Tell You How to Make Your Marketing More Profitable. Guaranteed.
Most B2B Founders Don't Have a Marketing Problem. They Have a Pipeline Leak and Bottleneck Problem.
The problem with most B2B marketing plans is that they focus too much on the activities, and too little on the bottom line.
We look at sales and marketing with a different focus:
Maximum Bottom Line - Minimum Waste.
And that's exactly what our free marketing score calculator for B2B businesses focuses on.
Let's be Honest. It’s more than likely that you are wasting time on activities that don’t get you results and are not doing enough of things that would improve your marketing.
Use our marketing score calculator for free to find out!
Take the quiz to reveal what’s holding you back from successfully growing your business and setting up a winning B2B marketing strategy.
Running a Campaign is Easy. Running a Well Oiled Profitable Marketing Machine Is Not.
Are You Running Your Marketing Or Is Your Marketing Running You to the Ground?
Don't worry if you feel exhausted, burnt out and confused. Every B2B founder feels like that sometimes.
Fix Your Pipeline
You're probably looking at your pipeline as a linear chart. The market has changed. Customer behaviour has changed.
You've got to build a recirculation engine. We call it the Paternoster Marketing System©.
What Our Marketing Score Calculator Does
It will highlight the good, the bad, and the ugly of your marketing activities and give you recommendations on improving them.
Our marketing score calculator will provide you with an easy to understand report on where you've got to improve your creatives, content, and targeting.
For a more comprehensive overview, we suggest that you complete the Paternoster Assessment that gives you a more comprehensive score.
Our assessment evaluates your company across three core operational pillars:
Authority and Positioning: Determine if your message cuts through market noise or gets buried under generic AI content.
Conversion Architecture: Discover if your digital assets convert high-intent visitors into booked sales calls.
Pipeline Predictability: Evaluate whether your revenue grows systematically or relies on unpredictable referral loops.
Your Questions Answered About Our Free Marketing Score Calculator
What is the Free B2B Marketing Score Calculator?
Our free marketing score calculator is a diagnostic tool for B2B founders and business owners. It measures the health of your sales and marketing process in under 3 minutes. It highlights where your business is losing prospective clients, wasting time on ineffective tactics, and dropping qualified leads.
What is Paternoster Marketing in simple words?
Paternoster Marketing is a perpetual marketing system that continuously recirculates authority, content, and trust. Traditional marketing campaigns start and stop. A Paternoster system runs continuously like a cyclic elevator. It brings prospective clients from initial awareness down into sales calls without relying on temporary ad spikes or aggressive cold outreach. If you would like to know more about it, you can get your hands on our book: Paternoster Marketing - Never Run Out of Leads Again.
How does the marketing score help my business?
The calculator evaluates three core operational areas: your brand authority, your conversion assets, and your pipeline predictability. You get a clear report showing where your marketing falls short. It gives you immediate clarity on whether you need better targeting, stronger content, or a complete system overhaul.
What is the difference between this free score and a Marketing SWOT?
The free marketing score calculator gives you an instant snapshot of your current marketing performance. A Marketing SWOT is an in-depth review of your business strengths, weaknesses, opportunities, and threats. If you want a deeper strategic evaluation, you can book a Marketing SWOT session with our team for a comprehensive marketing overview.
Who should use this B2B marketing score tool?
This tool is built for B2B founders, CEOs, and business owners. It is designed for companies that sell high-value services, software, or consultancy. If you feel like your marketing efforts are confusing, demanding, or yielding poor return on investment, this calculator will show you why.