When you own a small business, you might think that you have no chance to compete with companies that have a massive marketing budget. Until you see how the companies work, and what value they offer, how their customer service is suited at the market, you cannot decide whether or not you can build your own competitive advantage. Sales funnels can help you level the playing field of digital marketing for small business owners. Find out how.
Smaller Scale, Better Focus
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If you think that you are disadvantaged when it comes to digital marketing, as you have a limited budget, you are mistaken. In fact, you can focus on the right audience if you don’t have to go far and wide. In case you are looking for new customers at a certain location, you will have a much easier job when it comes to search engine optimisation and paid ads.
Marketing Funnels without Cookie Cutter Options
One of the reasons why most digital marketing packages don’t work for small businesses is that they use the “one size fits all” approach. Your business can attract new clients through its unique selling proposition carefully communicated through marketing messages. Your potential clients will be looking for a very specific service, not just mass produce.
The Power of Branding
When it comes to marketing small and medium sized businesses on a budget, it is important that you create a strong and unique brand. The good news is that this is easier if you have an intimate, personal relationship with communities and your marketplace than if you are sitting in a corporate office in the commercial district of a large city. You can engage in deeper conversations with your audience and understand them better.
Better Customer Relationships
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It is crucial that you stand out from the competition and get your potential clients to remember you. There is nothing that works better than communicating your mission, vision, and values, without your clients noticing that you are doing so. You should also nurture your customer relationships to reduce your marketing budget. There are several ways you can add value for your clients and stand out from the competition; one of them is by adding a personal touch and paying attention to their needs better than others.
The Most Powerful Small Business Sales Funnels
As we have built dozens of powerful social media and digital marketing sales funnels for small and medium sized businesses in the past, we know what works and what doesn’t. For those in a competitive industry, we start by allowing potential clients to get to know the person behind the brand and trust them. Social media sales funnels are the best way to start for most of our clients, as they have a limited digital marketing budget. Once clients have entered the sales funnel, we nurture relationships by providing the value and creating behind-the-scenes content.
Are you a small or medium sized business owner, looking to finally make sense of digital marketing sales funnels? Book a free consultation and we will help you reach the right people and build effective social media campaigns, Book your consultation to find how we work. Alternatively, check out our social media management packages for startups and small businesses.