The greatest challenge of most business owners we meet is lead generation. You are not in the 60-s and 80-s, and there is much more competition. You cannot simply sit back and wait for customers to find you in the age of social media. There are far too many distractions. Sometimes it feels like people who shout the loudest get the business, This doesn’t have to be so. Find out how you can improve your targeting and social media lead generation, as well as your sales funnel results.
Know Your Market
The first thing you need to do is find out about the needs and wants of your audience. You might be surprised to know that there is a lot of difference. For example, in my niche, people usually want more followers. However, in reality, they need more sales and conversions to survive their next month or year in business.
Get to Know Your Audience
Without engagement, you will never succeed with lead generation and sales funnel automation. You have to take part in group discussions, answer their questions, and communicate your value through providing advice and positioning yourself as an expert.
What Is Your Market’s Intention
No matter if you are getting started with an SEO campaign or a social media marketing campaign, it is important that you know what your audience is really doing on the platform you are present on. That is why Facebook groups are gaining traction, and many business owners are moving away from full digital marketing automation and focus on engagement. Engage with your target market and find out what they are looking for, but most importantly; their most urgent problems you can solve.
Best Social Media Platforms for Sales Funnel Lead Generation
It is important that you are choosing the right social media platform for lead generation, and focus on it. If you are selling low ticket items, or if your product is visual, you might want to start with Pinterest, Instagram, and Facebook. However, if you are in a B2B niche, you will get limited results from this method, and you will need to look further; LinkedIn, Twitter, and professional networks in your region. Make sure that you are regularly reviewing your communication and are answering the questions people are asking.
How To Add People to Your Social Media Sales Funnels
At the end of the day, your main goal should be to add people to your sales funnels. By expecting them to buy the first time they come across your digital marketing messages, you will limit your chances for success and your sales opportunities. No matter if you are using chat bots or another method of staying in touch with your leads, you have to be consistent. Chances are that your Facebook leads will be interested in something different, and you will have to hit a different tone with them.
If you would like to generate leads on social media, you have to befriend your followers and build strong relationships with them. If you never meet them in person, it will take longer for them to get to know and trust you.
Do you need help with your digital marketing sales funnel development? Book a free digital marketing session and find out how we can help.