This week I had a session scheduled with one of my coaching clients. I was thinking about taking them through how to set up a campaign on MailChimp, and get them to understand the technicalities of email marketing. However, just hours before the meeting I had a second thought and created the below sheet:
I usually start a free consultation session with asking the same questions, but it is also important that we refocus on the targets and the main messages before we start a campaign; either on social media or on other platforms.
I have to tell you that I was extremely impressed with what he came up with. He managed to refocus his business, create effective messages, and understand the needs of his market better.
The good news is that now I am able to focus on the right brand messages and align them with the target niche’s needs.
Do you know what your strengths are, and how you can stand out from the crowd? Ask yourself what you can do to make your target market choose you, instead of other businesses.
Stay unique, be yourself, and focus on your strengths. I am sure that you have plenty.
If you decide to do this exercise with me, you can download the tool here. Make sure you put it on your pin board and you are looking at it every day until you find the right approach to your marketing. Alternatively, you can also book a free consultation with me to get help and more clarity in your digital marketing strategy.