Here, at LMNts Marketing, we work with loads of coaches and consultants whose mission is to improve people’s personal or business life. No matter if you are a holistic life coach, a fitness and diet coach, or a business advisor, you must be facing a huge competition. Sometimes when we speak to coaches and consultants about their digital marketing strategy, we see the frustration in their eyes. Nothing seems to be working. With social media, it is all about who is shouting the loudest. Or is it? Below you will find a few tips on how to land your ideal clients and scale your coaching and consulting business.
Know Your Value
The first thing you will have to deal with is the little chimp and self-doubt. If you haven’t read The Chimp Paradox before, I recommend that you do. The book talks about the little insecurities and anxieties we all sare from time to time. If you are worried that you are not good enough, and you cannot provide enough value to your customers, how do you expect your clients to believe in you? You have to work on your mindset and ensure that you are feeling and appearing confident before you can convince others that you are able to help them.
Get to Know Your Ideal Client
The first thing we do with our new customers when they sigh up for our full service sales funnel management packages is nailing down their ideal clients. If you know who you are talking to, it is much easier to create valuable, consistent, and engaging posts, marketing messages, and content. We ask the hard question most digital marketing agencies don’t, and that is how we ensure that the client is on the same page as us. After all, if you want to please everyone, chances are that you will end up pleasing nobody.
Understand Your Competition
As a coach or consultant, trying to nail your social media marketing and sales funnels, you will have to find a way to develop your USP and ensure that you are able to stand out from the crowd. You have a lot of competition; not only business coaches and advisors, but also loads of videos, self help books. Most people suffer from information overload, and this means that they jump from one thing to the next, looking for the “EASY BUTTON”. It is not about shouting louder than your competition; it is simply about providing more value consistently. Your competition research is an important part of our digital marketing plan.
Invest In Relationships
If you are a coach or consultant, chances are that you have been told to go out there and network. Are you meeting the right people, though? When I started my digital marketing agency, I thought that I could help everyone. Then I realised that I can’t. People need to understand that sales funnel development is not an easy button, and they need to invest time or money in their marketing. If a company can’t afford your fees, why are you hanging out with them? Stop barking up the wrong tree and start qualifying your leads.
Create a Value Proposition
Coaches and consultants often want to build an advanced sales funnel without creating a consistent brand and value message. You have to be very clear on what you stand for, and find a way to communicate it. This can be trough Facebook lives, blogging, or a series of webinars. We build webinar funnels for coaches and consultants that help them engage with their target audience and communicate their value. You need to create a USP that will get people tuned into your message.
Consistency is one of the areas most of our coaching and consulting sales funnel clients struggle with. When you need a few more clients, you will be posting on social media and your blog every day; even multiple times. However, when you get busy, you will neglect nurturing your audience and will lose that special connection you worked so hard to get. Social media automation and engagement can be a great way to keep the leads coming in and stay in front of your target market’s eyes. It is easy to get forgotten in the white noise of social media.
If you are a coach or consultant, and are looking to scale your business through digital marketing funnels, feel free to get in touch. We offer a free call and you can also get a Marketing SWOT completed by us to see clearer about your digital campaigns.