If you want to find the magic button of making money online or offline, you might have been told that you need leads or marketing. However, at the same time, you will need to find a system that turns your leads into customers. No matter how much money you pay to generate a lead; if they don’t end up buying from you, it will be money wasted. This is the problem only an advanced markeitng sales funnel can solve. Find out how.
Measuring the Results Of Your Social Media Campaigns
No matter if you are scheduling your social media campaigns ahead or you are posting every day, going live on Facebook, there is no point putting in all that effort if it is not making an impact. You should always focus on deepening your relationship with your followers. At the same time, you will have to determine the winner content and eliminate the losers. This is exactly what our social media management packages offer. Here is a sample report from one of our clients, giving you all the information you need to know, nothing more.
Understanding Your Ideal Client
If you would like to carefully craft social media and digital marketing messages, such as image posts, blog posts, videos, or infographics, you will need to make sure that you are not trying to please everyone. If you are a small or medium sized business owner, you will have a limited advertising budget, so you cannot afford to go wide when it comes to targeting. Focus on the people who are the most likely to buy from you, instead of trying to convince everyone that you are the perfect solution to their problems. Feel free to download your Ideal Client Sheet and start improving your conversion rates.
Communicating Your USP
If you would like to remain competitive, and get people to understand what sets you apart, you have to be clear about your unique selling proposition. You have to figure out what makes your offer more valuable to a certain audience than what your competition has to offer.
No matter how much effort and money you spend on generating leads in your business, if you cannot turn them into customers. This is why you have to find a way to measure conversions. If you are running Facebook ads, you can install a Pixel on your site, so you can find out how many conversions you got, and how much it costs you to obtain a customer.
If there is one surefire way of engaging with your audience and communicate your value, it is generating reciprocity. Many business owners think that they need to have all their marketing and sales messages out there, and customers will come. This is not the case. You have to provide value to your audience and generate reciprocity, so they remember you for all the good reasons. You have to remember that the majority of people will not end up buying from you the first time they land on your page. You need to give them time to make up their mind about you.
Communicating Your Value
If you are in a competitive market, such as coaching and consulting, you will need to focus on communicating your value. You can do this using testimonials, case studies, and white papers. You can showcase your results using before and after pictures. I like sharing a blanked out screenshot of our campaign management system, to provide an answer to the most important question website visitors might have: “what is in it for me?”.
Without measuring your markeitng sales funnel engagement, you are likely to struggle getting real traction online. Book a free consultation to find out how we can help.