Having a brand and investing in your logo and your website is not enough to make it in the competitive world of social media. You will need to find a way to cut through the white noise and engage with people who are able to get you more followers. You will have to reach out to your target market, and find out where your target audience is hanging out. Below you will find a few tips on how to get started.
Consistent Brand Messages
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One of the mistakes I see my clients make when they try to make their social media marketing work is that they are trying everything and don’t wait for the momentum to develop. If you don’t have the data to work with, you will never figure out whether or not the strategy is going to get you results. That is why you should always try to focus on one topic at a time, and see what your audience reacts to and what interests them the most.
It is crucial that you find the right influencers on social media to engage with and the ones to follow. You might not even have to pay them to promote your brand; you will just have to get them to notice it. If you are a good fit, you might engage in cross-promotions and other collaborative marketing methods that will increase your reach and improve your social media marketing.
Knowing your Ideal Client
If you don’t know who you are talking to, chances are that you will not know what to say. If you were put in a dark room and told to talk to the person about what interests you, what are your chances of getting it right? None. I challenge you to download our free ideal client sheet, so you can work out exactly who is the most likely to listen when you are talking to them on social media.
Testing the Waters with Facebook Ads
When you get started with Facebook advertising, you might be tempted to start off with a budget and ask for conversions. I never recommend my clients to do this, unless they have unlimited budget. First, you will have to measure which posts are performing the best, and go for getting targeted traffic. This means that if you are in the North West of UK, and want to reach local customers, you throw a couple of pounds on reach campaigns, so you can teach Facebook about your target audience before you scale up your marketing.
Creating Engagement through Social Media Marketing
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The most challenging thing about social media marketing is creating engagement. No matter how good you are at viral campaigns, you will need to make sure that you are following up and are staying in touch. After all, nobody will buy from you until you gave them a good enough reason to like and trust you. From behind-the-scenes videos to case studies, you can increase your authority and your reputation.
Improving your social media presence can be a challenge if you are working in your business, as well as on your business. Creating a winning strategy and testing every part of your sales funnel can be time consuming. Check out our social media management packages to improve your presence, reach, and engagement.