I know a lot of people from my personal network who have signed up for a LinkedIn traiining online and are paying for the hype just to do all the hard work and follow guidance that is either straightforward, outdated, or simply common sense. The fact is that one of my business contacts told me last week that they are following the guidance that they were given and their contact number went up. I asked them: “did you make any sales?” They said: “it is a long term process”. Instead of listening to the hype and spending your money, you just have to follow the below LinkedIn marketing tips to build real relationships and generate leads on this unique social media platform.
Take Everything with a Pinch Of Salt
If there is one thing that social media gurus don’t tell you, it it that not everything is what it seems on LinkedIn, and the same applies to your contacts. There are tons of “CEOs” who work from the garage or the back bedroom, and you can only believe what you see with your eyes. That is why you have to find out as much about the people you connect with before you put in too much effort nurturing them as leads. According to my LinkedIn lead generation experience, most people are putting on a mask when creating their profile. Sorry to break it to you, but most of the LinkedIn profiles are a result of wishful thinking.
Check out who your connections are and find out whether or not they fit your criteria of ideal clients.
Work On Your Profile First
Instead of jumping in head first and embarking on a lead generation campaign on LinkedIn, you will have to check whether or not your profile attracts the right potential clients and partners, and whether or not it answers the questions people have:
what is in it for me and why should I try to get to know you?
After all, professionals have limited time, and they are not going to waste it on connections that will not benefit them,
Improve Your Credibility
Once you have improved your Facebook profile, you can start working on your credibility. This means that you will need to ask your current and past clients to leave you a recommendation. This will improve your reputation and credibility, and get you more traction on LinkedIn, too. You should always follow up with your customers, and make sure that they are happy to recommend you to their network.
Don’t Sell: Ask Questions
Once you are happy with your professional LinkedIn profile, it is time to engage with people you are connected with. There are several ways of doing this. Some of them are listed below:
- commenting on their posts
- asking questions
- introducing yourself
- endorsing them
- tagging them in your posts (if you know that they will reply and not take offence)
- checking out their articles and commenting on them
- sharing their posts
Create a LinkedIn Article Challenge
If you would like to supercharge your LinkedIn marketing, it is a good idea to create a challenge. Don’t worry; I am not going to ask you to sign up for a LinkedIn marketing mastermind system and pay me every month. This information is free, and it can be very useful for everyone looking to increase their reputation, reach, and selling power.
- Establish yourself as an expert in the marketplace by publishing one LinkedIn article a week. Share it in your network and send it to your close connections in an email.
- Find out about the trending topics in your industry and do your hashtag research every week.
- Check for trending articles in your industry searching for your hashtags and add meaningful, helpful, or informative comments. Share them if you think that your network could benefit from the content.
- Rinse and repeat for at least eight weeks to see real results.
Are you interested in finding out more about LinkedIn marketing and social media lead generation? Get in touch with us to arrange a 1-2-1 meeting, or enquire about our latest courses and webinars.