If you are thinking about automating your social media posting and reclaiming your time, it mgiht be time to look for a full service sales funnel agency that will not only post on your behalf, but also give you the intelligence you need to get to know your ideal client and communicate your unique value proposition. Below you will find a few tips on how to choose the right social media management packages that are tailored to your needs and budget.
Work Out Who Your Audience Is
The first thing you will need to do is find out who your ideal client is and focus on them. Instead of saying that you are looking to reach “anyone who”, you should be specific. What are the needs of your niche that are currently not fulfilled? What value can you offer to them? How can you communicate your USP through different social media platforms?
Find Out Which Social Media Platforms They Are On
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Next, you will have to chosoe the right platform to be present on. I work with solicitors who have no use of Instagram, however, they can certainly reach their target market with carefully crafted digital marketing messages on Instagram. On the other hand, artists can build a huge audience on Instagram and Facebook, but LinkedIn can still be useful for them if they are looking for commissioned work.
Get Free Marketing Advice for Business Owners
If you are too busy working in your business, it might be time to take some time off to understand how digital marketing works. You can book a free consultation with local marketing experts to improve your understanding about automated sales funnels and understand how they can work for your market and industry.
Focus On One Niche
One of the mistakes I see business owners make over and over again is that they are focusing on a niche that is too broad. Chances are that you have multiple audiences, and they are hanging out on various sites. It might be a good idea to sit down with a local digital marketing expert to create a strategy for a month or quarter ahead.
Choose the Product to Promote
Once you have identified the sub niche you would like to reach, you will be able to focus your campaigns around the products they are most likely to buy. Create a strategy around the benefits, not the features, and communicate it effectively through social media.
Set Up Your Social Media Sales Funnel
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Social media has been proven to help small business owners to flood their sales funnel, but what happens after matters more. If you want to increase your conversion rates, you will need to create a follow up sequence. If you are confident that you can do this, fine, and you will only need a social media management and automation package. However, if you would like to make the most out of your sales opportunities, you might want to opt for the full service digital marketing plans form our Cheshire professionals.
Do you currently have a ssmall business social media strategy? Is it working? Let’s discuss. Drop your links and I will be happy to give you some free tips on how to improve your sales funnels.