If you have just decided that it is time to monetise your website, chances are that you will need to create a system that helps you maximise your exposure. A sales funnel is the best way to start. You might be asking yourself:
What is a sales funnel?
Simply put, a sales funnel is designed to help you get more conversions on your offers and it often includes:
- case studies
- special offers
- viral campaigns
- squeeze pages
… and much more.
The main purpose of a sales funnel is to get visitors to get to know and trust you, and to create the “like me moment” that will increase your chances for conversion. It will automate the sales process as much as possible, provided that you are creating an irresistible offer. This is the main challenge of franchise owners; they are often restricted on what to put on their website and how to market themselves. It is important that you are not selling the messages the franchise wants you to put out there, but yourself, too.
The Role of Social Media In Creating Sales Funnels
It is important that you are present everywhere. Unfortunately, most of the franchises are oversold, and the same applies to network marketing businesses. While you will get the basic infrastructure and guidance, as well as training, you will need to figure out what makes you stand out from other people offering the same or similar products or services. Finding your USP is the best way to stand out on social media. However, it is crucial that you stick to the rules of your franchise, or you will get into trouble. I have once built an independent website for a franchise owner for social media lead generation, and it was doing great. Until… head office decided to get them to shut it down and stick with the outdated and uniform site they had. We found a way around this, but it took time.
Measuring Your Sales Funnel Conversions
When you are a franchise owner, you might already have a few systems to convert leads. You will have regular training on the digital marketing or networking methods that are getting the best results for other people. The main challenge will be generating leads. You might be told that networking will get you the best results, but it doesn’t work the same for everyone, I used to be heavily involved in a networking group, and I just about broke even. My ideal clients were simply not there. Other people who were quite high up the hierarchy confessed that they had a zero return on investment, and they were only turning up for the social side of the meetings.
Lead Generation and Sales Funnels
If you have burnt out networking – like so many people out there – I would recommend that you take a step back and figure out where your ideal customers are. Chances are that they will be on one of the main social media platforms, and you just have to find a way to get your message across and get them to buy from you. After all, marketing is a numbers’ game. You will have to find a way to connect with like minded business owners and present your offer. However, the rule of thumb is that you should answer the basic questions they might have in the first few seconds:
- What is in it for me?
- Why should I want to find out more?
- Why should I trust you?
- What are the next steps?
It is shocking how many people are forgetting about the “call-to-action” and how many of them are simply creating a showcase website instead of one that makes people act. If your website is not making you any money, you should check out our sales funnel development packages to find out how we can transform it into a lead generation machine.
How To Build a Social Media Sales Funnel for Franchise Owners
Generally speaking, the main challenge of franchise owners is to find a way to stand out and create a social media sales funnel that converts. There will be so many similar offers and people buy from those they know, like, and trust. That is why you will have to focus more on the personal branding and message, instead of the content your franchise wants you to put out there. If you are in the coaching and consulting niche, you need to determine the end goal of lead generation. Most of our clients want to get that appointment booked, and sit down with the prospect to close the deal. However, others will be more interested in building a long term relationship and showcasing their value through a series of emails. This is where autoresponder sequences can help you build an effective sales funnel.
The Main Challenges of Digital Marketing Sales Funnels When Owning a Franchise
The main challenges of digital marketing sales funnels when you are a franchise or network business owner are as follows:
- Standing out
- Showing your individual offers
- Making your ads noticed
- Breaking free from convention
There are a couple of ways you can overcome these challenges. From our experience working with franchise owners, we have created a list of ideas you can implement:
- Facebook lives
- Personal stories
- Case studies
- Webinars and online training
- Helping people out on social media
While these methods require quite a lot of effort and time, if you have a limited digital marketing budget, they will work very well. You will only get out what you put in; marketing should always be an investment.
How We Build Social Media Sales Funnels for Franchise Owners
The best method we have found to generate leads for franchise owners is creating autoresponders and webinar funnels. It is important that you give your audience the chance to say yes multiple times. This is what we call a “yes funnel“. Instead of chasing leads, you will have to stay in touch with them and give them a chance to say yes multiple times, until they are ready to set up that meeting or hit the buy button. Remember that not many people will do this unless they already know and trust you. You have to stay in front of their eyes for a while before they will give you a chance.
Are you a franchise owner looking for a proven lead generation method? Get in touch and find out how we can help. We are offering appointments on Zoom and in person to help you see clearer about your digital marketing and lead generation.