When you are beginning to think about building an online sales funnel, it is important that you focus on what you would like your website visitors to do. I have met so many clients in the past who had no way of connecting with people and had no idea how they can make them buy. If you want to automate lead generation, creating an effective and attractive landing page is essential. Below you will find a step-by-step guide to creating a marketing funnel landing page to maximize your conversions.
Identify Your Audience
The first and most important thing you need to decide is identify your target market. If you don’t know who your potential customers are, you will never be able to construct marketing messages that feel like they are talking directly to them. Do your market research and make sure that you are able to connect with people in your niche on a personal level. Read blogs and join online communities for some free information on your ideal customer.
Study Their Behaviour
Apart from knowing what your potential customers are looking for and what their priorities are, it is also crucial that you understand their behaviour. What makes them decide to buy from a company or a person? What is their greatest turn-off? What does it take to make them trust you? What is their budget? If you find out what people in your niche are searching for and how they make buying decisions, you can effectively map their buyer’s journey and create an effective sales funnel.
Develop Your USP Message
No online branding strategy should be successful without creating a strong and clear unique selling point message. This is where most of the clients I sit down with go wrong. It is crucial that you make sure that you stand out from the competition and get your unique message across. Find a way to emphasise the added value you provide, and always compare your offer with your competitors. Your USP should be the building block of your marketing funnel.
Decide On Your Goals
Without knowing what you would like to achieve, you will never get results. Whether you would like to get people to visit your site, engage with your social media pages, or give you a call, maybe order from your website, you have to create clear conversion targets. It is easy to develop a strategy if you know what you would like to get out of every stage of your sales funnel.
Create an Effective Call -To-Action
You might be a small fish in the pond, and you don’t like promoting yourself, but sometimes it is important to get your audience to take action. It is all about finding the right reason why your customers should take action. You will also sometimes have to spell out at the and of the sales page or email what you would like them to do. Do you want them to sign up for your newsletter, give you a call to discuss their options, or place an order? Depending on your conversion levels and targets, you will have to word your call-to-action carefully.
Test and Tweak
No matter what some online marketers will tell you: set-and-forget campaigns don’t exist anymore. You might get some sales from your very first marketing funnel design, but you will have to keep on improving it. An average sales funnel usually takes a couple of months to set up and costs hundreds of pounds. What if you managed to maximise your conversions and return on investment by testing and tweaking every element of your marketing funnel?
When you are ready to create your landing page, you will have to start with unique brand messages, and take into consideration the needs, wishes, wants, and priorities of your potential customers. Determine the purpose of your sales funnel design and the place of your sales page in the funnel. Create a strong call-to-action, and make sure that you follow up and measure your results.