Many businesses make a mistake believing that everyone who comes across their website or offer is ready to buy there and then. You couldn’t be further from the truth. You need to build the relationship and trust with your potential customers or clients. That’s what email marketing automation does for you. Obviously, you cannot follow up with everyone who indicated an interest. That’s what email marketing automation does.
Let’s say that someone downloaded a free resource or entered your sales funnel on your website. You don’t just want to “leave it there”. You want them to get to know you. Give them even more value, educate them, and try to point them in the right direction. You can tag your contacts on most email automation platforms, and create automations based on their behaviour.
A follow up campaign can simply multiply your conversion rates, and it can be fully automated, too.