You might have received a couple of emails (or spam) about SEO for your website, and the companies or freelancers sending them out will tell you that there are real issues with your pages. In fact, you might have wanted to believe what seemed to be too good to be true. Social media is a great way of getting more engagement and traffic to your site, but you need to know how to play the game. Here are a few reasons why our social media marketing packages can help you with your website SEO. Search engine optimisation on its own will certainly not work alone; you need an effective sales funnel that will give people enough reason to buy.

Backlinks from Social Media Posts

It is important that you get your backlink profile built up. While there are many SEO companies out there that offer backlink services (I used to have a contract with one of them), getting a link back from a site that has around 500 other links going out is not very powerful. However, if you are getting your website links shared on social media (in moderation), you will get  a vote from the platform. Of course, the link will be worth more if someone else posts it, instead of you trying to spam feeds and groups. You might also get links back from social media posts by adding value to the conversation or getting your clients to tag you.

Social Media Engagement Is a Huge Ranking Factor for Search Engines

people sitting on chair in front of table while holding pens during daytime

Image via Dylan Gillis@dylandgillis

For a couple of years now, social media engagement has been a huge ranking factor, and this is not all about the likes and follows. You will need to show the search engines that there is a real interaction on your pages, and you will have to work hard to get those people to interact with your brand. Facebook pages are becoming harder to crack, as Facebook realised that free traffic is not getting them any money. That is why you will have to be there, be helpful, and be consistent. This might be easier said than done. In fact, for many of our clients, social media is a huge distraction and they would rather not spend hours of their working day browsing groups and feeds. That is exactly what our social media management service does.

Hashtags In Posts

To get more visibility on search engines and on social media platforms, you will need to do the hashtag research. This can take hours, but our team can take care of the job. You have to stay on top of your hashtags, too, and find out what is happening in the platforms, what is trending, and where you can get in front of your potential clients’ eyes. Hashtags are pretty much the same for social media as keywords are for search engines. If you are using the right ones, you are going to get a lot of views and followers, However, you will also need good content in order to get your message across.

The Power of Pinterest Marketing

You might not think that a visual platform like Pinterest can get you a lot of traffic to your site, but in fact it does. You will need to make sure that you are tapping into this motivated and engaged audience. I am not in a visual niche, but my short videos and infographics are ranking very high in Pinterest, with little or no manual work. The beauty of Pinterest marketing is that your images will link to your site where they came from automatically, and you can get a lot of visitors who are interested in finding out more. Obviously, you cannot cheat search engines, and you will need to give people more value on the page. The way we use Pinterest marketing is automatically sharing the images from our blog posts and adding hashtags later. This gives us the chance to tap into the huge traffic of Pinterest. In 2018, there were 175 billion images shared on Pintersest.

Powerful Social Media Marketing Gets the Clicks

If you build  a social media strategy well,  you will get the clicks. However, you will need to bear in mind that people don’t want to be sold. They want to be informed and entertained. That is why most of the campaigns fail. You have to ensure that you are stopping people scrolling the first place, which is a challenge on its own. Second, you will need to give them a reason to want to find out more. Answer the most important question: “what is in it for me and why should I care?” Once you have answered the question and provided a strong call-to-action, you will need to give them so much value that they want to stay. Another important ranking factor in search engines is bounce rate. The longer people stay on your social media pages, the more relevant they will think your site is, and the higher you will rank long term.

Social Media Can Drive People Down Your Sales Funnel

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Image via Headway@headwayio

Experts say that people will need to see your brand over half a dozen times to remember you, In the age of social media, there are also a lot of distractions that will reduce engagement. That is why consistency is the best way to approach social media marketing. Branding posts, behind the scenes videos, and helpful posts are going to help you get engagement and get people to follow and remember you. After they landed on your site, however, you will need to have a sales funnel to stay in front of your audience for a long time until they are ready to make a buying decision.

Your Engaged Social Media Followers are More Likely to Share Your Content

The number one reason why you will need to have a strong social media presence is that you will get loads of mentions and likes from people who are not just customers, but also raving fans. These are the people who will be shouting about your services all over the internet, and mention your business whenever the topic comes up. Meaning backlinks and new contacts, of course.

Social media marketing is the easiest way to add people to your sales funnel. Arrange a free chat with us to get some tips on how to improve your SEO using social media.

 

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