Written by Laura Farkas

Updated March 26, 2024

What Does a Marketing Automation Agency Do?

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In the age of AI, so many people talk about marketing automation and chatbots powered by artificial intelligence. However, that’s not what a marketing automation agency does. There’s in fact manual work involved, and we rely on both technology and psychology when creating sales or lead generation campaigns. 

Funnels themselves are a part of the work a marketing automation agency does. In fact, they automate the process of taking a prospect to the next stage of the relationship with little or no personal interaction. Depending on your industry, however, you will still need to do the follow ups and close the deal yourself. 

Read our overview of the process of automating your lead generation and sales with the power of creativity and technology. 

Why a Marketing Automation Agency

Traditional marketing agencies think in campaigns and projects. However, here at LMNTs Marketing we think of long term goals. And we always ask clients about their desired end results before we create a strategy, so we can reverse engineer the process. 

If you are strongly focused on one particular outcome, such as lead generation or sales, you might be better off working with a marketing automation agency rather than a traditional one. 

If your main goal is lead generation and you are getting traffic already but no conversions, using a marketing automation agency can be a great option. With their custom system designed for your needs and working with your internal team, they will create an automatic lead acquisition tool that will carry on working for years to come. 

Another good reason to use a marketing agency that is great at automation is that you can scale the process. Once you’ve got your landing pages and lead generation tools ready, you can plug in any type of free or paid traffic and multiply your results. 

Lead Generation Automation

One of the most important activities in every business is generating interest. If nobody knows that you exist and nobody knows what you do, you cannot expect them to queue up and buy from you. 

The good news is that you can automate lead generation and make the most out of your budget at the same time. You can say goodbye to cold calling and cold emailing. All your agents have to do is take the list of interested people and follow up with them. That’s the beauty. You can save a lot of time and resources. 

Not to mention that your sales agents and your BDMs will thank you for the system that generates leads on autopilot for them to close. 

Of course, automation can be applied to other aspects of your marketing, too. You can schedule your content ahead for up to a year, once you’ve got a plan. (If you don’t we can help by conducting a Marketing SWOT.)

Our advanced social media marketing and management  tool allows us to schedule up to 500 posts a day, and see live statistics on what’s doing well and what is not. That’s a full time marketing assistant’s salary saved!

Lead Qualification

One of the problems businesses we talk to face today with regards to lead generation is the quality of leads. You might buy into the hype and get a lead generation company to do the calling and emailing. Yet, you will probably get a handful of leads but no sales. 

The simple reason for this is that the leads are not qualified. 

You know what you want, but the lead generation company you work with doesn’t care. They only care about charging you per lead, whether it’s a good one or a bad egg. 

And that’s why we always build in lead qualification into our systems. It saves you time going around in circles. Believe us, we’ve had our fair share of this activity and have learnt our lessons…

Gamification

To be honest, gamification has been hyped up by many marketing agencies in recent years. But it’s really simple. You interact with the customer how they want to be interacted with. Whether it is a quiz or a conversation, we can take care of the setup, based on your ideal client profile

You see, marketing is all about psychology, as well as numbers. You need to understand the pain points, preferences, and habits of your audience before you can create engaging content. And a marketing automation agency knows how important it is to keep a smile on your prospects’ face. It closes the deal for you. 

We’ve created gamification projects with 160+ questions and just 10. It depends on your audience and your goals. If you are offering a very specific service, and there are certain criteria your leads need to meet to qualify, you will need more questions. The more niche specific your product or service is the better you can use gamification for lead qualification

Analysis and Optimisation

If you are looking for continuous improvements in your business and want to increase your lead count, you will need to know what to change to work smarter instead of harder. And that’s what we are good at. We take the numbers and crunch them. Then we come up with the recommendations on your strategy and implement it. That simply means that your return on marketing investment is going to go up all the time. 

Marketing automation is deciding to make a journey to the other end of the world by plane in just a few hours instead of hitchhiking your way there. 

Marketing optimisation is a great way of working smarter instead of harder. We do not just take data; we work with them, and make sure that you are getting better results month by month. 

So, critical thinking is extremely important for creating a winning marketing campaign. And interpreting the numbers is what we do really well. If you want to get better results and don’t want to settle with mediocre results it is important to understand not only what the numbers say but also how you can improve them. 

Advanced optimisation and analytical tools are essential for every marketing agency to generate continuous results. If you don’t know the numbers, you’re shooting in the dark. And you don’t know whether you hit anything until you hear the screams! 

Listening to Buying Signals

Getting to know your audience is crucial and it’s important that you listen to buying signals online and offline. Of course, your sales and customer facing agents will tell you more about the buyers’ journey than what you can get from surveys. But a marketing automation agency should be good at the psychology of buyers; before they buy. 

Understanding why people buy and what makes them decide with one company over another is down to psychology and understanding consumer behaviour. Tapping into the mind of your ideal clients is something that can potentially explode your conversion rates

Working with a Marketing Automation Agency – the Highlights

There are several benefits of trusting a marketing automation company with your project. First of all, you will be able to create systems that generate leads on autopilot. This is kind of the ultimate goal of every business owner, isn’t it?

However, you will also see long lasting benefits that are a positive side effect of the work done on your sales and marketing processes. 

We have seen how transforming the sales and marketing process can help teams within the organisation and make it leaner. 

After all, we are a lean marketing agency.

The main benefits of working with a marketing automation agency are listed below: 

Experience and Expertise in Technology Implementation

A marketing automation agency will know which systems will fit right in your existing sales and marketing infrastructure. They will have the technical knowledge to support you and your team with the transition. 

An agency can bring the latest industry trends and knowledge right into your organisation. 

Timely Project Management 

You will get free advice from a marketing automation expert about the tools you need, and even the process optimisation as a part of the service. This will make your organisation work smoother, improving your employees’ job satisfaction. A good agency will collaborate with your team to ensure that they are able to use the tools available to them, and they understand the reason behind each automation. 

Customised Marketing Automation Strategies for Your Organisation

Unlike buying an off-the-shelf sales and marketing software, you will be able to customise the features based on your goals. A good marketing automation expert will give you a full plan for the strategy and a funnel plan, so you can see the process in a visual format. Not to mention that many agencies will be partners of large sales and marketing SaaS companies, giving you great support you couldn’t get if you went out alone. 

Flexibility and Scalability

One of the main benefits of working with an agency on your marketing automation is that you will be able to make adjustments to the original plan and add or remove features, campaigns, and channels as you go along and clarify your marketing strategy plan

Reporting, Analytics, Continuous Improvements

A good marketing automation agency will provide you with regular reports on your systems performance and will work with you on a continuous improvement plan. This way, you can get a better return on marketing investment month in month out. You will see clearly about the benefits the systems bring and can further optimise them to suit your future goals. 

Integrated Marketing and Sales Systems

If your sales and marketing teams don’t talk to each other, you cannot expect great results. Integrating the two areas will benefit your organisation in more than one way. It will streamline processes, reduce the need for manual reporting and administration, and keep your staff happy. Aligning your branding, sales, and marketing strategies will create a consistent message your company can plan well ahead. 

You can create, plan, and implement marketing content strategy and schedule posts in advance. You can also automate notifications; for example, when a new client requests an appointment, the sales team gets notified. Or you can get notified when your prospects visit your site again, so you can send out a follow up message. Of course, these are just a few examples of what a marketing automation agency can help you with. 

Goal Oriented Approach

When you work with the right partner, you will get a custom strategy that is built around your key performance indicators (KPIs). This means that the marketing agency will measure what you are measuring, and you are on the same page from the beginning. Instead of a generic approach, they will set key metrics to track in your sales and marketing system. 

Continuous Improvement and Support 

One of the main benefits of working with an agency specialised in marketing automation is that they can support your team with technical training and advice. This is a service you would not get if you just signed up for the latest marketing automation tool. 

Conclusion 

As a conclusion, a marketing automation agency creates custom systems that are focused on your KPIs and work with your existing sales infrastructure. They support your team in the implementation process, making the most out of the analytical tools, as well as identifying sales and marketing opportunities. 

Are you interested in a free consultation for marketing automation? Book your meeting now.

Resources:

https://blog.hubspot.com/marketing/marketing-automation

https://www.pipedrive.com/en/blog/marketing-automation-strategy

https://digitalmarketinginstitute.com/blog/the-ultimate-guide-to-marketing-automation

https://www.getresponse.com/resources/guides/marketing-automation-planning-and-implementation-guide

 

 

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