The Best Interactive Sales Funnels that Revolutionise Your Lead Generation

Written by Laura Farkas

Updated July 8, 2021
best interactive sales funnels

In marketing, there is no such thing as a one-way conversation. In recent years, we have made a switch from traditional to interactive sales funnels to improve clients’ return on investment and customer experience at the same time. While there are different types of funnels you can implement, it is not always straightforward where to start. We got together with the team to bring you everything you need to know in one post. Educating clients about digital marketing is what we do here, at LMNts Marketing. 

What Are Interactive Sales Funnels

Simply put, these are funnels designed for maximum engagement and interaction. With interactive sales funnels, you are actively encouraging your website visitors to become a co-creator of their experience and let you know how you can best serve them. Many companies can benefit from implementing this digital marketing method, such as accountants, coaches, consultants, software developers, and those offering custom solutions. Interactive marketing can supercharge your lead generation. 

 

Sales funnels that take into consideration customers’ preferences and priorities will deliver higher return on investment for businesses. If you can determine what the next logical step is for your prospect based on their answers and interaction, you have a much better chance to get them to become customers than trying to send them an offer that might not even be relevant.

The Best Interactive Sales Funnel Templates

In our experience, the best templates for building a funnel that includes customer interaction use artificial intelligence, quizzes, surveys, and video content. They also draw on the extensive knowledge of the prospect, based on market research and behaviour analysis. 

sales funnel interactive

You can also use these types of funnels to improve your eCommerce conversions. If you ask the right questions, and offer an incentive, you can gain new customers with a high lifetime value. 

interactive sales funnel template

The more information you can collect from customers before they make a buying decision the better you can tailor your offer to their needs. Let’s see a simple example of an interactive sales funnel on the right.

Interactive Sales Funnels By Type

Depending on your audience and your industry, you can choose one or more interactive funnel to get to know your customers and their needs. Here are a couple of types we love using here, at LMNts 

Quiz Funnels

One of our favourite ways to create engagement and improve conversion rates is by implementing quiz funnels. With this method, we are asking potential customers directly what they want and what their goals are. This way, the client can provide them with tailor made solutions. 

 

For example, someone is undecided whether they should get one product or another. With a quiz funnel that uses conditional logic (a bit of programming and coding is required), we can point them in the right direction based on their answers. Find out more about quiz funnels in this blog post.

Social Media Funnels

Of course, you can also create a social media funnel based on people’s interaction with your brand. Those who contact you through Instagram or Facebook can be put on an auto follow up sequence. You can now automate your Instagram messaging, too, using Manychat’s new feature. If you have a great offer that is too good to pass, and want people to take action, it’s a great solution. 

 

This method is fantastic if you are doing Facebook challenges or want to get people to be notified of your seminars, free events, and paid webinars.

quiz funnel example

However, it also works on brands and awareness. Here’s a brilliant example of a social media funnel post (beginning of the funnel) for a well-known healthy food company. 

Multi-step Funnels

Multi-step funnels are great if you would like to take people from one level of engagement to the next. Let’s say that you have a questionnaire, and you point your visitors to the direction of a free download on your site. They will be receiving a number of emails, but what happens after? 

 

You will need to give them a nudge to take action. However, as they haven’t interacted with you for a while, you don’t really know where they are in their buyers’ journey. The good news is that you can check in with them and get them to reply some more questions. This will further qualify them and help you understand their needs. Most of the autoresponders today allow list segmentation and tagging, and they will work with your survey software to help you create different buckets for your audience. 

Email Marketing Funnels

Email marketing funnels are pretty much the “daddy” of funnels. They are simple to implement, and they aim for relationship building and conversions. The good news is that now you can make your email marketing interactive, so you can get instant insight into your market’s behaviour. 

 

From countdowns to quizzes, there are many options you can implement in your interactive funnels using email only. We recently switched a couple of our clients to Klaviyo from other autoresponders, as it actually measures engagement and helps you segment your list based on the level of interest they showed in your content. However, it is recommended that you add videos and interactive content to really make it fun for your audience to send you feedback and let you know about what they think. 

Qualifying Funnels

Sometimes you just want to work smarter instead of harder. This means focusing on people who are the most likely to buy from you and have strong intentions to do so. This, in fact, is the difference between the shotgun and the rifle method of marketing. An interactive funnel will help you qualify your leads and pre-close them, so you don’t have to pay for a huge sales team to follow up just to get to feel the intention of the prospects.

How To Build an Interactive Funnel

interactive funnel building

Before you start building a funnel, you need to make sure which part of it you would like to focus on. The four main stages of client engagement and interaction are:

  • Awareness
  • Interest (Also called Consideration)
  • Demand (sometimes also called Decision)
  • Action (closing the sale)

Quizzes are great to use at the interest and awareness stages, and when you want to work on closing more sales, you will need to actively ask for the sale instead of just talking about yourself. 

 

The difference between closing a sale using traditional and interactive sales funnel is that in the latter the prospect will qualify themselves and almost sell to themselves. 

 

Here are the simple steps to building type of funnel:

 

Research topics your audience talks about

To create engagement, it is important that you talk about things that your audience considers as one of their main priorities. If you don’t know what they value and what their motivations are yet, you can download our ideal client sheet to get to work!

Find the right platforms

It is also crucial that you know where your target audience hangs out. Is it Google, LinkedIn, Instagram, or Facebook? Do they interact through Zoom, Google Meet, WhatsApp, or Messenger? What is their main platform they call “home”?

Build the technology

Once you know the questions and the platform, it’s time to find the right software to automate the conversations. You can use DFY software, such as messaging apps, or ClickFunnels. There are, however, some great new software you might want to check out, such as Typeform, SurveySparrow, Interactr, and VideoSuite.

Test and tweak

Your first ideas are not likely to be your best ideas. Therefore, it is crucial that you spend some time on 

Measure engagement levels

It is important that you measure interaction and draw conclusions. If you don’t know what your audience is interested in, you will never be able to make continuous improvements for your digital marketing campaigns. Tracking visitor behaviour and getting heat maps created will give you a good indication of where people are interacting with your site. 

Ask for feedback

If you are unsure what needs changing and don’t have enough data for measuring interaction, you might select a pool of past or present customers, friends, or business partners to give you feedback on the interactive features of your sales funnel and lead generation pages. 

Roll out and scale

Once you have enough data on what’s working, you can start allocating a larger budget to the campaign. If you know that you have a positive return on investment (meaning you get more back than what you spend on acquiring new customers), you can really start growing your business. 

 

Pushing People Down Your Interactive Sales Funnel

converting funnels

There are a couple of digital marketing methods advanced professionals use to improve their conversion rates. Here are a couple of them to implement in your marketing funnel. 

 

  • One time offers and discounts
  • Personalised recommendations
  • Live chat options
  • Retargeting ads
  • Onboarding surveys
  • Case study presentations

 

Sometimes you feel like you are really good at generating leads and adding them to your pipeline, but you have no idea how to turn them into customers. That’s when you have to focus your efforts on the bottom of the funnel: closing the deal and enrolling the client. If you cannot do this, chances are that the bottom of your sales funnel is blocked. 

 

Here are a couple of tips to help you overcome the “blocked sales funnel” syndrome. 

 

  • Make your offer irresistible but believable 
  • Create a sense of urgency 
  • Provide leads with case studies and social proof
  • Offer guarantees to reduce the risk of buying 
  • Follow up with people dropping out of your funnel, ask them for feedback, so you can make adjustments

The Power of Video Marketing In Sales Funnel Development 

It is proven that video content can significantly increase your conversion rates. If you are not currently using video, you should start right now. Depending on the type of your business and the audience you are targeting, you can place videos to the beginning, the middle, or the bottom of your funnel. Here are a couple of examples. 

 

  • Explainer videos for software companies (beginning or mid-funnel)
  • Customer testimonials and case studies (end of the funnel)
  • Personalised videos (beginning of the funnel)
  • Branding (about) videos (beginning of the funnel)
  • Personalised invitation videos (mid-funnel)
  • FAQ videos  (end of the funnel)

 

When it comes to video marketing, many businesses use interactive content on their social media funnels. Whether you are looking to engage with your audience, get your message across clearer, or grab people’s attention, you will not be disappointed by the conversion rates. 

 

To build a marketing funnel entirely on video content, you might want to check out VideoAsk, which is an interactive funnel builder that allows you to quiz your audience, qualify them, and convert them into leads, customers, and raving fans. 

How Interactive Sales Funnels Can Improve Your Conversions

In 2021 and beyond, people don’t want to be sold. As the old saying goes: people hate being sold, but they love buying. This means that they love creating their own buying experiences. They want to be a co-creator of their product or service. 

 

If you show your website visitors how your product or service is relevant to their needs, you will have a better chance of getting a conversion. Asking questions and tailoring the buyer’s journey to individual needs is the main benefit of using quiz funnels and interactive lead generation tools. 

 

The main purpose of interactive content is to help people choose the most suitable solution and improve the conversion rates. At the bottom of the funnel, it should also provide great customer experience, increase retention, and customer value. 

 

Once you have interactive features implemented in your marketing funnel, you will see the cost of acquiring a new client drop significantly. Offering a product or service that is the “perfect fit” for clients’ needs will always result in higher conversion rates. 

Conclusion: The Main Benefits of Interactive Marketing 

We have almost exhausted the benefits of interactive sales funnels for businesses. However, it also provides several advantages for buyers, too. 

 

Customers love being listened to. If you ask questions, you are establishing a two-way conversation and treating them as individuals, even if the process is automated. 

 

Customers don’t like repeating themselves and filling out multiple forms. Using an interactive funnel software, such as TypeForm or VideoAsk, you will make it fun to interact with your brand and make it appear friendlier. 

 

Once you have asked the right questions, you can segment your leads into “buckets”, and make your communication relevant to their needs. 

 

Have you ever thought about implementing an interactive marketing funnel? Why not have a chat with one of our strategists to explore opportunities for improving your return on marketing investment? Book your free 15-minute consultation below. 

Ready To Get Started?

Content marketing used to have a bad rep, and many business owners believe that it takes too long to see results and investing in creating blogs and videos is a waste of time. While trends change faster than ever, you can still build an empire and attract your ideal clients using a content marketing agency for branding, reputation management, and lead generation. This post will cover everything you need to know to make content work for you and your business long term. 

What Is Content Marketing

Content marketing is the creation, distribution, and promotion of branded content with a clearly defined audience in mind. That said, everything you do online can be classed as content, such as your comments on blog posts or social media posts, your professional profiles, and your vendor accounts. However, without a strategy and a clear understanding of the target market, you can be wasting a lot of time and energy on messages that will never reach the right people. 

Content marketing is not limited to the online sphere, either. You can publish content in printed magazines, as well as on radio or TV. After all, some traditional ways of marketing are still working for some businesses. If you are unsure which channel to use to build your brand messages, you might want to get in touch with a branding content marketing agency that can advise you on the potential results of each method of distribution. 

The Types of Content Marketing 

Depending on your business, your target audience, your budget, and your brand visibility, you can choose to engage in one or more content distribution strategies. Generally speaking, social media requires the lowest startup cost, and it is one of the most competitive channels. You can create content yourself using advanced tools such as Canva, or employ a Virtual Assistant to get the job done for you. If, however, you are interested in going deeper instead of wider, you will need to create engaging and educational content that your target audience will resonate with. 

Using guides, books, case studies, and white papers will strengthen your brand and your status in the industry. Here are some of the most common types of content you can implement in your marketing strategy.

 

Blogs

One of the most popular and most well-known types of content is a blog. It usually sits on your website and allows you to update your current and potential customers about what is going on with you and educate them on your products or services. Blogs have existed almost since the birth of the internet, and WordPress, the most popular website builder of today also started off as a blogging platform. 

Blogs need to be informative, useful for the reader, relevant, and easy to share. As the attention span of people has shrunk significantly in recent years, you need to pay attention to the readability of your text. A good content marketing agency will make sure that the blog post is not only easy to find and share, but also easy to read. 

Social Media Posts

As mentioned, starting off with a free social media account will give you a basic level of visibility in your market. You can create a company page on all platforms before your website is ready to attract visitors. However, social media posts need to be crafted in a way that they stop people scrolling. And that’s a challenge. Visuals are great, but eventually you want people to take action; like your page, share your content, or check out your site. 

A good social media marketing package will include suggestions, detailed reports, and audience analysis, so you know what’s working and what’s not. Social media is the most competitive and fastest changing content channel of all. 

Email Marketing

Creating email marketing campaigns is essential to creating a winning content strategy. You might know by now that only a very small proportion of website visitors will buy the first time they come across your messages. You will have to follow up. That’s exactly what email marketing automation does for you. Instead of having to pay to contact the same people again, you will be able to message them any time, provided that you asked for and gained their permission. Want to find out more about email marketing automation? Check out our detailed blog post or see our related services.

Video Marketing 

Nothing builds stronger relationships than videos when you are talking directly to your potential clients. You need a video distribution channel and strategy, and make sure that you measure engagement, so you know which topics are the most popular among your audience. 

You can do video marketing on your own site, distribute it on one of the video hosting sites, such as Vimeo or YouTube, or create IGTV or Facebook videos. The choice is yours, and an expert content marketing agency can help you choose the platform that best suits your industry, message, and audience. 

White Papers and Case Studies

For businesses that would like to focus more on reputation and becoming the go-to company when it comes to a specific problem, white papers and case studies should be implemented in the overall content marketing strategy. Here’s the lowdown on the benefits of each type of publication. 

White papers can be based on your internal market research, your insights, or the solutions you have developed to help your customers. They are great for educating the decision-maker and building a strong referral network. If you would like to attract referral partners, white paper distribution will certainly help. 

Case studies can win business that you would otherwise not even dream of getting. They help you zoom in on the expert solutions you create, and generate something we call the “Like Me Moment” ©. It is the point when potential clients realise that they like you, and you have solved the problems of businesses like them. No salesman can convince a prospect sitting on the fence better than a case study. 

If getting a case study or white paper written sounds good, but you don’t know where to start, check out our content marketing packages for more information. 

Press Releases and Media Publications 

Instead of just engaging in inbound marketing and taking care of your own “online real estate”, you can also reach out to potential clients and find them where they look for information. Press releases can be great for SEO purposes, as well as for brand visibility. Make sure that you have something newsworthy, relevant, and timely to share, and get publishing. 

On the other hand, media features and publications can put you on the map as an expert immediately. You can establish yourself as the company with the know-how. No matter if you are featured in an online magazine, a blog, or a printed feature, you might benefit from support from a professional content marketing agency that can find and communicate your superpower. 

 

The Power of Interactive Content 

In 2022, there’s no such thing as static content. Your main goal should be to engage with your audience, survey the market, and get people to take action. In 2021, we have introduced quiz funnels and other interactive marketing tools that help clients from different industries gain traction and have a real conversation with their audience. We are Typeform partners, which means we can not only create interactive quizzes, but also video engagement funnels on your website. 

 

Benefits of Using a Content Strategy

Without planning your content, you will not be able to scale your marketing or your business. As the old saying goes: “fail to plan and you plan to fail”. For example, here at LMNts Marketing, we have a social media content calendar that is ready to go before the new year, and we revise every quarter’s results. You can download a blank copy of the social media content calendar if you wish to do the same. 

We also plan the blog posts, guest posts, media publications around campaigns and different events. This helps us measure interest and understand how the market reacts to each message. 

Search Engine Optimisation: Should You Write for the Reader or Google?

There’s an old debate going on in the industry, and the content marketing agency industry is divided. Some say that you should focus on keywords, others are recommending delivering value. The truth is right in the middle. You have to talk to your audience and educate them, provide value with every piece of content, but you also want to be found. A good piece of content will have the right keywords, related keywords, a good structure, great message, actionable tips, and a strong call-to-action. 

How To Talk to Your Ideal Clients Online

There are many marketing agencies that can take care of the keyword research and allocation, but they don ‘t take their time to truly understand your target market. If your messages don’t resonate with your audience, you are wasting a lot of time and effort, and you will never get a positive return on your investment. That’s why it might be a good idea to engage with an expert content marketing agency. 

When we start working with a client, the first thing we do is fill out the ideal client profile together. This helps us understand the audience, no matter if we build a website, create a social media campaign, or write a case study. You can download our ideal client persona sheet and have a go yourself to see if you are hitting the right tone when you are creating content. Apart from completing this exercise with dozens of clients, I have also used the same tool to support mentees taking part in the Help to Grow programme at Lancaster University. 

 

Planning Your Content Strategy

We often recommend carrying out market research before engaging with a content marketing agency and creating a long term strategy. If you are starting a new business, service, or product line, or changing your niche, it is crucial that you know all about your competition, your market size, the trends, the hot topics, and the unwritten rules. That’s why we often start our brand collaborations with a marketing SWOT. 

A marketing SWOT analysis is a great tool to highlight the strengths and weaknesses of your current positioning, marketing, and targeting. It can also reveal the opportunities and threats, and help you with strategic planning. Simply put, a marketing SWOT is a 360 of your current marketing activities, highlighting the best course of action long term. 

 

Interested in our marketing SWOT services? Book one of our experts and get a full report on your positioning to support your content strategy.

Once you have a full picture of your current marketing, you will need to create goals for each campaign. Some businesses prefer running themes (we do quarterly campaigns around specific services), others simply focus on the core business when creating content. No matter what method you choose, it is important that you create a strategy, a timeline, and measurable goals. It is a good practice to run the same theme across every channel to stay consistent and focus on your marketing goals.

How To Measure the Results from Your Content

Content creation and distribution results are not as easy to measure as paid campaigns, for example. However, if you have an advanced tracking and conversion strategy, you can measure the results of your content campaigns. Tracking links and finding out how long people spend reading your posts on your site is simple, using some marketing automation and tracking tools. 

Measuring your email marketing campaign effectiveness is one of the easiest things to do, thanks to the advanced tracking features companies offer. As ActiveCampaign partners, we can install tracking links, provide detailed analysis and reports on the performance of your campaigns. 

Tracking social media engagement and conversions manually would be a challenge, but -thanks to the advanced tools available in the marketplace – it is very simple. Our social media marketing packages include advanced reports, including audience growth, hashtag popularity, and information on which type of content does the best in the marketplace, or on each platform. 

Measuring the results of outreach publications is also simple if you have Google Analytics set up on the site. You will know where your visitors are coming from, how long they spend on the site, and even where they are located or what technology they use. 

The Main Benefits of Working with a Content Marketing Agency

Now that you know the basics of creating a plan to reach your ideal clients, you might be thinking that it’s easy as pie. You don’t see the point working with a content marketing agency on your strategy, and you are confident enough that your admin staff or VA can do the job. Here are a few facts that might change your mind. 

Industry Knowledge

An expert content marketing agency will know your industry, the main publications, players, and forms of writing that do well. You don’t have to reinvent the wheel. 

Playing By the Rules

Content creation is a game that is played by strict rules. If you over-optimise the text or spam search engines, you will not only get zero results, but might also get your accounts banned or shadow-banned. 

Advanced Technology and Tools 

Content marketing agencies have access to the latest tools that can ensure that your brand is as visible as possible. From video creation to writing and social media scheduling, they take care of everything that you would normally spend days or weeks on. 

Strategic Planning

Without a content plan, you are not likely to build up to the momentum that helps you get inbound leads every day. With the right strategy, taking into consideration where you are now and where you want to be, you can measure progress month-by-month. 

Specialist Dedicated Team

You might think that it’s cheaper to employ a VA or part time staff to take care of your brand instead of working with a content marketing agency, but this is not always the case. First, an agency has a lot of experience and are much faster at creating content than virtual assistants. Secondly, you will have more control over the costs. You pay a fixed monthly fee, no matter if it takes the agency five hours or one to complete a project. The same is not true when it comes to employees, freelancers, or virtual assistants. 

Measurable Results and Advanced Reporting 

An expert content marketing agency is able to deliver timely reports, make suggestions on how to improve your conversions and results, giving you more value than an internal team or a freelancer. 

Want to know more? Schedule a free content marketing overview and find out more about the benefits of content marketing. 

Would you like to master content marketing? Read my latest book on BookBoon.

 

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