market your coaching business

Written by Laura Farkas

Updated December 3, 2020

Boosting Your Business Coach Marketing: New Service

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I personally don’t know of any industry that is more challenging to market than coaching and consulting. The difficulties lie in the nature of your business. Your niche is competitive, you are testing different angles, and find it hard to stay on topic. Great business coach marketing promotes the value the client gets out of your service, instead of the service instead. A good sales funnels for coaches’ consultant will help you identify your ideal client and your USP. They will help you craft powerful messages that will resonate with your audience and make them want to learn more about you. It is all about relationships.

The Benefits of Sales Funnels for Coaches and Consultants

As a coach or consultant, your conversion timescale is longer than someone who is looking to get a £5 sale. You are, after all, not selling tangible products, but an idea. With business coach marketing, you need to build a relationship and gain people’s trust. It takes time and effort. Imagine that you are out there networking and meeting people every week. Wouldn’t you rather be working with new clients instead of chasing leads? That is exactly what a sales funnel takes care of. The main benefit of a sales funnel agency for coaches and consultants is saving time and energy and qualifying your leads.

Sales Funnels for Coaches

Once you have your marketing funnel set up for your business, it is important that you keep on improving your conversions. If you were to advertise in a magazine or on the radio, you would be unable to find out exactly what is working and what is not. That is why you will need to ensure that you are working with a sales funnel agency for coaches that understands your market and the different levels of engagement. You don’t have to redesign your entire business coach marketing system; you just need to keep on optimising it, so you can improve your outcomes and conversions.

How Business Coaches Can Qualify Their Leads

Another important challenge our clients face before they head to a sales funnel agency for coaches asking for help is qualifying their leads. We’ve all been there; a person seems really keen on working with us, we invest a lot of time and energy in trying to provide value for them, and they back off. The truth is that in 85 percent of cases, they will simply be too ashamed to tell you that they don’t have a business coach marketing budget. The sooner you find out about their plans and what they are willing to invest in solving their most important problems, the better conversions your sales funnels for coaches will deliver.

Business Coaches Can Qualify Their Leads

Using Social Media for Your Coaches Business

Your social media presence as a professional can make or break relationships. It is possible to create an audience creating a Facebook group. Still, most of our customers will be looking for traffic from LinkedIn, but that’s not a soft cookie. Getting enough engagement on LinkedIn is hard as there’s a lot of competition. If anyone tells you that adding 20 people to your account and sending them intros every day will crack it, you’d better run. High ticket sales funnels for business coaches don’t work like that. You need to invest in the relationship. You have to offer value. You need to be consistent. Social media for coaches can help you do this.

business coach branding
When it comes to creating a brand, you will always have to focus on your personal USP. This means that you should communicate your superpower. Remember that your profile should never be about you, but the solutions you offer for your potential clients.

LinkedIn Tips for Business Coaches Marketing

linkedin lead generation  



1. Your Profile Picture

You should look professional, yet approachable on your LinkedIn profile picture. Your photo needs to be easily recognised across the board, so your audience can associate your face with amazing posts. Eliminate any distraction, such as filters or backgrounds.

2. Your Header Image

In your header space, it is important that you add something memorable; an award, a familiar venue, or an interesting quote can help you intrigue your audience. You might even add a call-to-action promoting your coaching programme using Canva.

3. Your Headline

You need to remember that only a part of your headline is visible, so you will have to create a short statement that will engage with your followers and summarize what you offer. This is not an elevator pitch, more like a summary of your USP and your offer.

4. Your About Section

You will have to make sure that you are only including relevant information. All the info here needs to be related to what you are doing and offering NOW. If it is not, you will either have to remove it or give it an angle. A good business coach marketing copywriter can add a specific focus to your LinkedIn about page that will give people just enough information to make up their mind whether or not they want to connect with you.

5. Your Experience Section

The same rule applies here as in the About section. Add only relevant experiences and make sure that you talk about your achievements as well as your roles and responsibilities. If you have awards to feature, make sure that you link to them. If you have been published in a large magazine, include that, too. Your LinkedIn profile will help you add credibility to your sales funnels.

6. Your Posts

I usually tell my clients to imagine that they are talking directly to their ideal clients when they create a post. You might also want to focus on one problem and one topic at the same time, so you can avoid confusing your audience. If you talk about productivity one day and staff retention the next, they will not consider you as an expert in either of those areas.

Facebook Group Tips for Business Coach Marketing


business coach marketing
If you already have a Facebook page as part of your business coach marketing, it might be a good idea to create a group, too. It will increase your engagement level, and groups are still getting more traffic than pages. There are simply too many business pages out there. Another rule of thumb is that you filter through the members and make your group closed. If not, you can ask people wanting to join your group to answer 3-5 questions, so they can prove that they are worthy of the content you put out there.


Having a closed group after you have created a large audience on Facebook will help you create more engagement and convert the best leads into customers. No matter if you are offering online coaching on Facebook or just want to create a mastermind group, you need to hand pick members.

Posting in other people’s groups is also a great way of getting traffic, but you will have to ensure that you are putting out original and unique content. You will have to spend time getting to know people instead of just posting links to your offer. Comment on other people’s posts and make the most out of every conversation.

Business Coach Marketing Needs Personal Branding Funnels

digital business coaches marketing
Branding and digital business coaches marketing should go hand in hand! You cannot build a business if you don’t have a strong brand and a clear message. In fact, just recently I have made one of my clients sign a contract that they are not changing their brand and target niche for at least 12 months. We don’t want to confuse the audience with contradicting brand messages; there’s enough distraction on social media.

Sales funnels for coaches needs to focus on their USP or – how I love to call it – superpower. Especially if you bought into a coaching franchise, and there’s a lot of competition. People will decide to engage with you and not other people in the business based on your personality. All our sales funnel building packages include a marketing SWOT and an ideal client profile.

Answering the only question your clients want an answer to

coaching questions

When a new potential coaching client lands on your website, they will have one question in mind: “what is in it for me and why should I care?”. If you don’t answer this question in the first few seconds, you have lost them forever. It doesn’t matter if you create an introduction video with a call-to-action promoting a coaching programme, or make specific statements about what you can do for them. You will engage with them more than by listing what you have done and how many courses you took. Nobody is interested, so you’d better leave this out of your landing page.

Social Media for Coaches to Provide Social Proof

Of course, nobody will part with a few hundred pounds without knowing that they will get a great value. That is why you absolutely need social proof. If people are really interested in what you have to offer, you bet they will Google your name and check out your reviews. This itself can boost your conversion rates.

However, if you can’t strike up the conversation, you will not give them a reason to do their research. We have had people who told us that they checked our video out and they would come to our office because we “always have cookies”. That is the level of engagement you need to aim for to make it easier to drive your leads down your sales funnels for coaches.

social media automation for lead generation

How much time and hassle can Sales Funnels for Coaches save you?


You might be hustling on LinkedIn, send out cold emails, hire a telemarketer, or go networking. However, at the end of the day, you have limited time. You cannot speak to unqualified leads, and that is why you need a business coach marketing sales funnel. Our sales funnels take care of qualifying your leads, so you don’t end up wasting your time with people who don’t have the budget. Believe me, I have been there. Your hourly productivity will go down. You need to earn a good average income from every consultation. Start valuing your time, and other people will do the same.

If you’ve recognised some of your business coach marketing mistakes throughout this article, it might be time to think about what a sales funnel agency for coaches could do for you. We can help you build a system that will add 5-10 leads to your sales funnel every week? Let’s have a chat and find out how we can find your angle in this highly competitive niche. Book a free marketing breakthrough call to find out how we work a coach and consultant business to get them a constant flow of qualified leads.

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