LMNts Marketing has been famous for their innovative marketing automation solutions for a while. Now, we’re proud to announce that we have become one of the ScoreApp Implementation partners featured on the app’s directory. Check us out here. 

What is ScoreApp?

ScoreApp is a quiz funnel building software with AI tools that allows you to generate, qualify, and close leads faster and with less effort. It is a great tool, but - just like with every marketing tool - you need to be able to utilise it and make the most out of its capabilities. 

ScoreApp works by allowing you to create scorecards that survey your audience at different stages of the funnel and engages with them in a meaningful conversation without you having to be present. 

ScoreApp launched a couple of years back, and we were one of the first 100 agencies who got the chance to test drive the beta version. And we liked what we saw. Seamless integration and implementation, great design options, and all the stats and tracking you need to measure the effectiveness of your campaign. 

Fast forward a few years, and we’ve used the tool to enhance some of our clients’ funnels, and now we’ve become one of the recommended ScoreApp partners. 

What is Marketing Funnel Automation? 

Whether you are a small or medium sized business or a consultant with a bootstrap team, one of the challenges you will be facing is consistent lead generation. You will either “do it yourself” or buy leads from companies that are being sold to other people in your industry. What if we told you that there’s a better option?

Consistent lead generation is something no business can live without. Especially those in professional services. You need to create content to attract people to find out more about your business, then you’ve got to get them to engage with you, and you have limited time. You can’t have a conversation with everyone. Wait a minute… you can! With ScoreApp. It is a tool that asks the most important questions you would ask and qualifies or segments your leads for you. All that without dialling a number or sitting on a free consultation. 

Automating your marketing funnel is a smart move. Whether you want to streamline your sales and marketing or scale up. 

Which Types of Businesses Can ScoreApp Be Used for?

The good news is that almost any industry can benefit from quizzes. It just depends on where you implement it in your funnel. 

Top-of-funnel implementation works well for consultancies and investment companies, as well as SaaS services, so they can identify the need and qualify the leads before they engage with them in person. 

Mid-funnel Scorecards are great for generating demand for a launch while surveying your audience and learning about their preferences and behaviours. You can also create a waiting list using a ScoreApp. 

End-of-funnel strategy implementation is great for any industry. Let’s say you’ve got a lot of people who have shown an interest in a specific make of car. They might be undecided which model to go with. You can help them out by asking relevant questions (the same a trained car salesman would), and point them towards the right model. Chances are that they will be making a buying decision faster. 

How to Create Effective Funnel Questions? 

One of the main jobs of a ScoreApp partner is to help clients dig deep into the lives of their prospects and assist them in creating a set of questions that will get them results. 

At LMNts Marketing, we always focus on the ideal client in whatever we do. Therefore, we find out as much about their behaviours, likes and dislikes, preferences, and buying triggers as possible before creating a ScoreCard. 

The good news is that there’s always AI to help you, but it is not enough on its own. Check out our blog post about the place of AI in marketing automation here. 

You need to know that your buyers will make an emotional decision and your customers want to have a “relationship” with you as I always say. Therefore, the more specific your scorecard is the better results you will get out of the overall funnel. 

Here are some of the questions you would need to use when building a ScoreCard:

1. Qualifying questions: are they in the position to make a buying decision?
2. Urgency related questions: How urgent is it to solve the problem?
3. Right fit questions: Are they likely to benefit from what you’ve got to offer?
4. Lifestyle questions: how do they engage with brands?
5. Segmentation funnel questions: Which category does the prospect fit in your funnel based on their current buying journey?

At LMNts Marketing, we’ve  built several quiz funnels tailored to our clients’ needs: from property investment to coaching and events, as well as financial services. Each funnel we build is different and unique to the client’s goals. 

How We Build ScoreApp Automations?

At LMNts Marketing, we offer a full service marketing package, which includes the research, design, copywriting, and ScoreApp automation. We implement the software with various software our clients already use. 

As an example: some of our clients just want to have a spreadsheet report they can access real time so they can take the leads and their sales team can make decisions about the individual answers. Other clients want us to build a follow up sequence for those who filled out the ScoreCard. We can work with their existing platform, or create a brand new ActiveCampaign integration, so all leads are added to a list and email funnel automatically. 

In our own business, we’ve got several email funnels with various segmentation options, as well as a Zapier integration that sends our sales and accounts manager a Slack message whenever there’s a new entry. Streamlining your sales and marketing is key. 

How to Drive Traffic to ScoreCards?

Now that you know all about ScoreApp and ScoreCards, you might be wondering how to get traffic to them. There’s nothing easier than that! For Top-of-funnel strategy, you can create a separate landing page for the quiz on your site and drive traffic to it through free or paid social media or display advertising. We can help you set these up, as well as the reporting and optimisation plan. 

It’s worth sending traffic to ScoreCards if you are looking to scale up your marketing but don’t want to get the wrong leads. Google Ads, social media ads, and other valuable traffic sources can help you scale faster and build a valuable email list, too. 

How Quizzes Can Improve Your Conversions

We’ve created a couple of experiments regarding quizzes vs. other lead generation pages. And the results are clear. Quizzes get more engagement and convert better. Of course, you don’t really need to use ScoreApp in the beginning: we’ve used TypeForm at the front of the funnel and sent people mid-funnel to a ScoreApp. 

Your marketing strategy is more important than which tool you use to implement it. 

With both ScoreApp and Typeform, we’ve achieved conversion rates above 40 percent on organic traffic, which is something not many marketing agencies can say. 

ScoreApp Implementation Case Studies

Yes, we do have ScoreApp implementation case studies, in case you’re wondering. You can see some of our quiz funnel case studies here. You might also want to have a look at the below presentation giving you an idea of what’s possible with quizzes. 

Whether you are in the professional services industry, financial services, HR, or coaching, you will benefit from the data provided by ScoreApp implementation. We can help you fit this tool into your existing marketing and sales infrastructure seamlessly. This way, you will be able to improve your existing funnels and client communication.

ScoreApp Packages from LMNts Marketing 

We offer two main services on the ScoreApp page. 

One is for setting up, designing, and testing scorecards based on your ideal client profile. It’s great for those who are looking to experiment with quiz funnels but don’t know where to start. This package includes the setup, the implementation, graphic design, branding, integration, and copywriting. 

The other ScoreApp implementation package we offer is optimising your existing scorecards. It involves data analysis, creative design, conversion optimisation, and tweaking/improving your messages as well as finding the most suitable traffic source for your campaign. 

If you are ready to get hands-on implementation support rather than just information, you can find out how we work and book a conversation on our ScoreApp implementation consultant page.