Best Conversion Sales Funnel Templates and Cheat Sheets to Help You Sell Your Online Courses

Written by Laura Farkas

Updated October 9, 2020
courses marketing
Are you ready to move your business online? 

In the wake of the current pandemic, many people found that it was impossible to carry on with their business the way they used to run it. Even those who have been considering online course marketing solutions or running group training became more serious. It helped us triple our digital marketing business, and helped many clients restructure their offers. However, you need a lot of perseverance and strategic thinking to make it work. We cannot guarantee that your offer will convert; we can only make sure that we give you the best chance to sell courses with funnels. Here’s the lowdown on best funnels for courses. 

Coaches and Consultants Mass Migrate from One-to-Ones to Online Course Marketing 

If there is one thing that we have noticed in the past six months, it is that business coaches and companies with a unique offering had to make a decision; stay in business and fight on, or sit back and wait until the storm is over. Guess which ones survived… the ones that decided to use a sales funnel agency and sell their coaching, training, or other value services through the internet. They invested in the infrastructure of the business and created digital assets that allowed them to make money even when they couldn’t meet people in person. As a result, now there is a greater than ever competition among those trying to sell courses with funnels.  

Quiz Funnels – A Great Way to Maximise Your Conversions 

As we took on new coaches, educators, and consultants, we discovered that we needed to work smarter instead of harder. When it comes to online course marketing, it is important that you are increasing the commitment of the audience and qualify your leads. It is tricky when you are starting off building a new list and trying to understand what people’s priorities are. Thankfully, we love reading and learning every day, and we came across the most suitable approach: the ASK Method by Ryan Levesque. We have now created half a dozen successful Quiz funnels.

You might be asking; what is so special about quiz funnels. Simply put; they are engaging, fun, and don’t feel like they are aimed at selling the customer anything. They do a couple of things for the business owner that makes them extremely powerful:

  1. Taking care of market research
  2. Interacting with the customer
  3. Qualifying leads
  4. Helping the customer find the right product
  5. Getting people to take a micro commitment

Now, you can see why we think that quizzes are the best funnels for coaches. 

Does Ryan Levesque’s Quiz Funnel  (Ask Method) Work for Courses?

So right, here’s the deal. We have built a few quiz funnels for course creators; on the site, as well as on chatbots. What makes them so powerful? The answer is simple; reciprocity and something we call the “like me moment”. The “like me moment” will significantly improve your conversion rates, as it helps you establish a personal connection with your target customer. 


I have seen the ASK Method and Quiz funnels work for many course creators. In fact, we have been following Hay House for a while, and they often use it to help people decide which path to take. Recently, we have created a similar quiz that has helped our clients segment the market. Below you will see some templates, but here are some online course marketing tips and examples. 


Course Sales Funnel Templates 

No matter which platform you are using to set up your online course, you will need to get people to buy into you before they buy your course. Unless you are offering a free trial, which is a huge risk most of the time, unless your content is rock solid and you have new value to add regularly. As an example; Mike Dooley ( offers a free trial on his Infinite Possibilities membership site, but while you are taking advantage of the free trial, he will be adding two manifesting workshops. So there’s always something new. 

Similarly, a free trial is a no-brainer for Hay House when it comes to the app. There are thousands of meditations and audiobooks to go through, so you will always have a good enough reason not to cancel. 

Upsells and downsells are the most powerful ways of maximising your return on marketing investment and making people spend more. A recent implementation of this approach helped us create one of the most powerful sales funnel templates. 


We had a few small courses that formed a part of a bigger, certified course. We used Cartflows to create a one-time discount offer and upsell people to the bigger course, saving them money. Cartflows works really well with WooCommerce, and it is a great way of offering special deals. At the moment, however, it only works with a few WordPress themes and sales funnel templates.

How to Create a Funnel for Selling Courses

It is important to note that you will not sell a course if you are not offering exceptional value. Further, you will need the traffic and the following, the so called relationship a marketing agency funnel helps you create. After all, you will have to believe in your product, or nobody else will. 

Here are a few simple steps to creating a funnel for selling your courses. We are also attaching one of our most successful sales funnel templates to get you started with brainstorming your digital marketing. 

Upsell and Downsell Funnel Templates with CartFlows

If you haven’t used CartFlows yet, it might be time to explore what it can do to your WordPress sales funnels for courses you built from scratch. It will give you a custom flow of traffic, getting your visitors to see what you want them to see. This is the magic dust of online course marketing; you will present people with the most relevant answers. This is a great way of maximising your revenue from traffic and making sure that you are grabbing every opportunity to convert visitors to customers. 

Downsells are even more powerful than upsells when it comes to building the best funnels for courses. Sometimes people are risk aware and they are not willing to invest the money right away. However, you can offer them a lower package, even a monthly access, or a payment plan. This way, they will feel like you are doing them a favour and helping them out. 

Cartflows gives you unlimited steps when it comes to driving people down the funnel and making your online course marketing work. It can get you your investment back faster than without using the upsells, downsells, and cross-sells. 

You need to understand that not every offer will be suitable for everyone. In fact, you should consider that most people are not motivated enough to buy. Others will not be in the position to make a decision. Further, some will not have the money, and a certain number will not trust you or not see the value. That is the main reason why you need to ask for micro commitments and get them to engage with you long term. You might not make a quick million or two setting up a way selling courses online, but long term you will have a database of warm leads and buyers. 

Case Study: Course and Membership Site Launch – Funnel Cheat Sheet

We recently launched a course and membership site together. The reason why we decided to have two levels of membership as well as the courses was to make sure that there is a residual income for the client. Our sales funnel agency created a platform, using WooCommerce, LearnDash, and Cartflows. People who signed up for the smaller membership had an upsell highlighting the additional benefits and features they would get. Further, as soon as they logged in, they had recommended courses listed at the bottom of the page. 

One of the main challenges for our sales funnel agency was that we had to convert people from the old site paying half the price for membership to the new website. We created a discount code, sent everyone a message that they can register on the new site and have the first month for the price they already paid. They had a full month of content for half price, and they were automatically charged the new price the second month. This way, we could add these people to the new funnel. Further, our company made sure we are not losing paid subscribers and can sell courses with funnels to them. 

Are you thinking about setting up a course? Find out whether a funnel will work for you. Take the big funnel quiz

Alternatively, arrange a call to find out more about our course marketing services.

Content marketing used to have a bad rep, and many business owners believe that it takes too long to see results and investing in creating blogs and videos is a waste of time. While trends change faster than ever, you can still build an empire and attract your ideal clients using a content marketing agency for branding, reputation management, and lead generation. This post will cover everything you need to know to make content work for you and your business long term. 

What Is Content Marketing

Content marketing is the creation, distribution, and promotion of branded content with a clearly defined audience in mind. That said, everything you do online can be classed as content, such as your comments on blog posts or social media posts, your professional profiles, and your vendor accounts. However, without a strategy and a clear understanding of the target market, you can be wasting a lot of time and energy on messages that will never reach the right people. 

Content marketing is not limited to the online sphere, either. You can publish content in printed magazines, as well as on radio or TV. After all, some traditional ways of marketing are still working for some businesses. If you are unsure which channel to use to build your brand messages, you might want to get in touch with a branding content marketing agency that can advise you on the potential results of each method of distribution. 

The Types of Content Marketing 

Depending on your business, your target audience, your budget, and your brand visibility, you can choose to engage in one or more content distribution strategies. Generally speaking, social media requires the lowest startup cost, and it is one of the most competitive channels. You can create content yourself using advanced tools such as Canva, or employ a Virtual Assistant to get the job done for you. If, however, you are interested in going deeper instead of wider, you will need to create engaging and educational content that your target audience will resonate with. 

Using guides, books, case studies, and white papers will strengthen your brand and your status in the industry. Here are some of the most common types of content you can implement in your marketing strategy.



One of the most popular and most well-known types of content is a blog. It usually sits on your website and allows you to update your current and potential customers about what is going on with you and educate them on your products or services. Blogs have existed almost since the birth of the internet, and WordPress, the most popular website builder of today also started off as a blogging platform. 

Blogs need to be informative, useful for the reader, relevant, and easy to share. As the attention span of people has shrunk significantly in recent years, you need to pay attention to the readability of your text. A good content marketing agency will make sure that the blog post is not only easy to find and share, but also easy to read. 

Social Media Posts

As mentioned, starting off with a free social media account will give you a basic level of visibility in your market. You can create a company page on all platforms before your website is ready to attract visitors. However, social media posts need to be crafted in a way that they stop people scrolling. And that’s a challenge. Visuals are great, but eventually you want people to take action; like your page, share your content, or check out your site. 

A good social media marketing package will include suggestions, detailed reports, and audience analysis, so you know what’s working and what’s not. Social media is the most competitive and fastest changing content channel of all. 

Email Marketing

Creating email marketing campaigns is essential to creating a winning content strategy. You might know by now that only a very small proportion of website visitors will buy the first time they come across your messages. You will have to follow up. That’s exactly what email marketing automation does for you. Instead of having to pay to contact the same people again, you will be able to message them any time, provided that you asked for and gained their permission. Want to find out more about email marketing automation? Check out our detailed blog post or see our related services.

Video Marketing 

Nothing builds stronger relationships than videos when you are talking directly to your potential clients. You need a video distribution channel and strategy, and make sure that you measure engagement, so you know which topics are the most popular among your audience. 

You can do video marketing on your own site, distribute it on one of the video hosting sites, such as Vimeo or YouTube, or create IGTV or Facebook videos. The choice is yours, and an expert content marketing agency can help you choose the platform that best suits your industry, message, and audience. 

White Papers and Case Studies

For businesses that would like to focus more on reputation and becoming the go-to company when it comes to a specific problem, white papers and case studies should be implemented in the overall content marketing strategy. Here’s the lowdown on the benefits of each type of publication. 

White papers can be based on your internal market research, your insights, or the solutions you have developed to help your customers. They are great for educating the decision-maker and building a strong referral network. If you would like to attract referral partners, white paper distribution will certainly help. 

Case studies can win business that you would otherwise not even dream of getting. They help you zoom in on the expert solutions you create, and generate something we call the “Like Me Moment” ©. It is the point when potential clients realise that they like you, and you have solved the problems of businesses like them. No salesman can convince a prospect sitting on the fence better than a case study. 

If getting a case study or white paper written sounds good, but you don’t know where to start, check out our content marketing packages for more information. 

Press Releases and Media Publications 

Instead of just engaging in inbound marketing and taking care of your own “online real estate”, you can also reach out to potential clients and find them where they look for information. Press releases can be great for SEO purposes, as well as for brand visibility. Make sure that you have something newsworthy, relevant, and timely to share, and get publishing. 

On the other hand, media features and publications can put you on the map as an expert immediately. You can establish yourself as the company with the know-how. No matter if you are featured in an online magazine, a blog, or a printed feature, you might benefit from support from a professional content marketing agency that can find and communicate your superpower. 


The Power of Interactive Content 

In 2022, there’s no such thing as static content. Your main goal should be to engage with your audience, survey the market, and get people to take action. In 2021, we have introduced quiz funnels and other interactive marketing tools that help clients from different industries gain traction and have a real conversation with their audience. We are Typeform partners, which means we can not only create interactive quizzes, but also video engagement funnels on your website. 


Benefits of Using a Content Strategy

Without planning your content, you will not be able to scale your marketing or your business. As the old saying goes: “fail to plan and you plan to fail”. For example, here at LMNts Marketing, we have a social media content calendar that is ready to go before the new year, and we revise every quarter’s results. You can download a blank copy of the social media content calendar if you wish to do the same. 

We also plan the blog posts, guest posts, media publications around campaigns and different events. This helps us measure interest and understand how the market reacts to each message. 

Search Engine Optimisation: Should You Write for the Reader or Google?

There’s an old debate going on in the industry, and the content marketing agency industry is divided. Some say that you should focus on keywords, others are recommending delivering value. The truth is right in the middle. You have to talk to your audience and educate them, provide value with every piece of content, but you also want to be found. A good piece of content will have the right keywords, related keywords, a good structure, great message, actionable tips, and a strong call-to-action. 

How To Talk to Your Ideal Clients Online

There are many marketing agencies that can take care of the keyword research and allocation, but they don ‘t take their time to truly understand your target market. If your messages don’t resonate with your audience, you are wasting a lot of time and effort, and you will never get a positive return on your investment. That’s why it might be a good idea to engage with an expert content marketing agency. 

When we start working with a client, the first thing we do is fill out the ideal client profile together. This helps us understand the audience, no matter if we build a website, create a social media campaign, or write a case study. You can download our ideal client persona sheet and have a go yourself to see if you are hitting the right tone when you are creating content. Apart from completing this exercise with dozens of clients, I have also used the same tool to support mentees taking part in the Help to Grow programme at Lancaster University. 


Planning Your Content Strategy

We often recommend carrying out market research before engaging with a content marketing agency and creating a long term strategy. If you are starting a new business, service, or product line, or changing your niche, it is crucial that you know all about your competition, your market size, the trends, the hot topics, and the unwritten rules. That’s why we often start our brand collaborations with a marketing SWOT. 

A marketing SWOT analysis is a great tool to highlight the strengths and weaknesses of your current positioning, marketing, and targeting. It can also reveal the opportunities and threats, and help you with strategic planning. Simply put, a marketing SWOT is a 360 of your current marketing activities, highlighting the best course of action long term. 


Interested in our marketing SWOT services? Book one of our experts and get a full report on your positioning to support your content strategy.

Once you have a full picture of your current marketing, you will need to create goals for each campaign. Some businesses prefer running themes (we do quarterly campaigns around specific services), others simply focus on the core business when creating content. No matter what method you choose, it is important that you create a strategy, a timeline, and measurable goals. It is a good practice to run the same theme across every channel to stay consistent and focus on your marketing goals.

How To Measure the Results from Your Content

Content creation and distribution results are not as easy to measure as paid campaigns, for example. However, if you have an advanced tracking and conversion strategy, you can measure the results of your content campaigns. Tracking links and finding out how long people spend reading your posts on your site is simple, using some marketing automation and tracking tools. 

Measuring your email marketing campaign effectiveness is one of the easiest things to do, thanks to the advanced tracking features companies offer. As ActiveCampaign partners, we can install tracking links, provide detailed analysis and reports on the performance of your campaigns. 

Tracking social media engagement and conversions manually would be a challenge, but -thanks to the advanced tools available in the marketplace – it is very simple. Our social media marketing packages include advanced reports, including audience growth, hashtag popularity, and information on which type of content does the best in the marketplace, or on each platform. 

Measuring the results of outreach publications is also simple if you have Google Analytics set up on the site. You will know where your visitors are coming from, how long they spend on the site, and even where they are located or what technology they use. 

The Main Benefits of Working with a Content Marketing Agency

Now that you know the basics of creating a plan to reach your ideal clients, you might be thinking that it’s easy as pie. You don’t see the point working with a content marketing agency on your strategy, and you are confident enough that your admin staff or VA can do the job. Here are a few facts that might change your mind. 

Industry Knowledge

An expert content marketing agency will know your industry, the main publications, players, and forms of writing that do well. You don’t have to reinvent the wheel. 

Playing By the Rules

Content creation is a game that is played by strict rules. If you over-optimise the text or spam search engines, you will not only get zero results, but might also get your accounts banned or shadow-banned. 

Advanced Technology and Tools 

Content marketing agencies have access to the latest tools that can ensure that your brand is as visible as possible. From video creation to writing and social media scheduling, they take care of everything that you would normally spend days or weeks on. 

Strategic Planning

Without a content plan, you are not likely to build up to the momentum that helps you get inbound leads every day. With the right strategy, taking into consideration where you are now and where you want to be, you can measure progress month-by-month. 

Specialist Dedicated Team

You might think that it’s cheaper to employ a VA or part time staff to take care of your brand instead of working with a content marketing agency, but this is not always the case. First, an agency has a lot of experience and are much faster at creating content than virtual assistants. Secondly, you will have more control over the costs. You pay a fixed monthly fee, no matter if it takes the agency five hours or one to complete a project. The same is not true when it comes to employees, freelancers, or virtual assistants. 

Measurable Results and Advanced Reporting 

An expert content marketing agency is able to deliver timely reports, make suggestions on how to improve your conversions and results, giving you more value than an internal team or a freelancer. 

Want to know more? Schedule a free content marketing overview and find out more about the benefits of content marketing. 

Would you like to master content marketing? Read my latest book on BookBoon.



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