Sales Funnel Marketing After AI

Name: LMNts Marketing Limited
Address: Edward Pavillion, Royal Albert Dock, Liverpool, Merseyside, L3 4AF, GB
Telephone: 0151-314-7730

by Laura Farkas | Aug 13, 2024 | Digital Marketing, High ticket sales funnels, Lead generation sales funnels

Last updated: May 6, 2025

Sales funnels are already about automation, so it’s no surprise that many marketers are looking to implement AI into sales funnel marketing. In an ideal world, artificial intelligence would enhance the capabilities of sales funnels. However, if used the wrong way, they can do more harm than good. In this blog post we will cover the basic (and advanced) principles of sales funnel marketing and automation, and give you some guidance on how to utilise AI tools to improve their impact.

Table of Contents

What Is Sales Funnel Marketing

Sales funnel marketing is basically a smart way of channelling prospects through their preferred customer journey. It is not simply campaign management or Facebook ads. Sales funnel experts in fact think in systems and not one off processes.

A lot of things go into a marketing funnel: and not many sales funnel agencies will do all the tasks that guarantee a successful process. Here’s a list of what you need to get started with sales funnel marketing:

A well defined customer journey
A system that is tested for lead generation and profiling
A chosen media where you can reach your ideal clients
A marketing SWOT that determines your unique strengths and weaknesses also the opportunities and threats
Technical planning of the funnel to ensure you don’t miss sales opportunities

When we first talk to a client, our first priority is to understand their goals and their market. Without this, we might as well use AI funnels, which we do not (at least not without modifications).

As you can see, sales funnel marketing involves building systems, and not just campaigns and websites. It’s much more than all that.

Why Integrate AI Into Sales Funnels

AI is a great tool when it is supervised by experienced marketers. If it is not, it can be hit and miss.

Many businesses integrate AI into their sales funnels and some see a great improvement. However, others simply fail to hit the mark. The reason being is that you need to be unique and stand out. AI doesn’t do storytelling, it doesn’t understand your brand and audience as much as you do.

However, when it comes to audience research, headline copies, and trigger words, AI can save you a lot of time and resources.

AI can give you ideas for customer acquisition, messaging frequency, even email subject lines, but you will have to do the rest.

AI also works well when it comes to ideation of creative ideas. It can repurpose your existing content into different formats, saving you a lot of hassle. But you will have to be in the driving seat when it comes to approving copies.

AI provides data driven insights which helps you deliver sales messages more efficiently. For example, it can tell you how your audience interacts with your content so you can design the funnel. It can tailor experiences for different audiences and personalise interactions to give them the best possible service.

AI can also take care of personalised interactions with your existing customers as well as your new prospects. For example, an AI tool can summarise the content of your blog post or pages, therefore, those with a short attention span will get the information they need. It can help you optimise sales strategies based on the decision-making processes of your target customers.

Which Tasks to Automate with AI In Sales Funnels

One of the best uses of AI automation in sales funnels is lead scoring. AI can analyse the language of emails and enquiries, or simply monitor the behaviour of your leads and score them accordingly. You can also segment your audience and leads on your CRM using AI, based on location, language, demographics, and priorities.

AI can help you create tailored recommendations for each person who enters your sales funnel. And that’s something that will not only boost your customer satisfaction rate, but also your sales.

Finally, AI can create a predictive analysis from past data to tell you the prediction of conversion rates or sales.

As you can see, there are plenty of great uses of AI in sales funnel development. Below you will find some warnings on avoiding the most common mistakes companies make when using AI for sales.

If you integrate AI into sales funnels, here are a few things you need to be aware of.

AI always generalises. It doesn’t do “specific”. It’s your job.
AI assumes based on large scale data. So, if you want to tailor your messages to your audience, you will have to add your ideal client profile.
AI has no cultural sensitivity. Make sure that your messages are relevant and not easily misunderstood by your audience.
AI lacks emotional intelligence. That’s a huge problem. Given that 100% of buying decisions are made on an emotional level, you need to supervise the messages. You don’t want to be a faceless brand cold emailing like many of those companies out there.
AI doesn’t see the full picture. We love holistic marketing systems where all the jigsaw pieces fit together perfectly. And that requires systems thinking.

Don’t get us wrong: sales funnel marketing after AI is going to change. And you should always integrate the latest technology. But critical thinking, experience (we have over 60 years combined) as well as technological know-how are required, too to make your marketing with AI successful.

AI and Sales Funnels - The Balance

It’s crucial to understand that there’s a need to balance automation with personal interaction. After the pandemic, what we have noticed in our business is that people (even businesses) prefer being listened to and understood, and they are willing to pay a premium for the service.

Personally, I like businesses where you can get in touch with an advisor who will understand you rather than being on an automated system.

The same applies to AI automation.

One exception is interactive marketing, which has seen a huge growth well before AI was on the scene. At LMNts Marketing, we have been Typeform partners for years, and we have also teamed up with ScoreApp to create customer conversations and save time. However, all the questions are tailored to our target audience, and they sound like a Zoom call, not like talking to a robot.

ScoreApp has AI integration just at the right level. For example, you can get the structure of the quiz set up based on your input and then modify the answers and the language of the results to suit the preferences of your target market.

Finding the right balance between AI and personalisation is an art. There really is a very fine line between too much automation and too much work!

Examples of a Good AI Sales Funnel Builder

Systeme is a very simple funnel builder for course creators. We have successfully implemented systems on the platform. It does have some AI elements, but allows a lot of space for customisation.

ActiveCampaign - although it is mainly a CRM - has plenty of AI features, including AI templates based on your brand. All you have to do is upload your logo, click a button, and you are presented with an array of templates for newsletters, sales emails, etc. It also comes with artificial intelligence built in such as AI automations based on your goals, email campaigns, etc.

Exceed.ai is a great AI tool for the conversion (final) stages of the sales funnel. It creates conversations that are relevant to your prospects and can automate your booking process, too.

Our favourite AI sales funnel builder is still ScoreApp. It’s very smart how it saves you time on creating engaging conversations with your audience and works from your goals and perspectives. Of course, you will have to reword the questions, headlines, etc. And you should always brand the funnel.

We have just recently created a bilingual ScoreApp funnel for a client in two languages. The guide was great, and they got on with it fast. We went in and branded the funnel, reworded the questions and answers, set up all the follow ups, applied Zapier to integrate their CRM and we are good to launch as we speak. See it below.

Choosing the right platforms for AI marketing funnels is essential if you want the best quality leads and the most efficient system.

How LMNts Marketing Changed Sales Funnel Marketing after AI

There haven’t been any fundamental changes in how we work here at LMNts. We have always been the early adopters of the latest technology, and this is still the case. We used Canva before it was cool. We used SocialPilot before other marketing agencies clocked onto it ;). We discovered Typeform when it was still new. And we were among the first 500 businesses to give ScoreApp a try.

Of course, our team is constantly on the lookout for the latest tools that make us not only fast and effective, but also better at what we do. We never compromise on campaign quality just to streamline processes. The two of them should go hand in hand. And we understand that a good brand is always personal. It has a strong mission and vision, and the messages have to be communicated the way they reach customers.

As we continue to evolve with technology, our first priority is always the results our clients see. Our success is measured by our clients’ bank accounts and the ROI of their marketing budget. Marketing without building the foundations and having the right conversations with clients is like shooting in the dark. We believe in clarity, smart data, and customer conversations. And that’s why we are the UK’s number one boutique sales funnel marketing agency.

Faster Sales Funnel Marketing Service with AI

The good news about sales funnel marketing after AI is that today’s tools now speed up the process. It used to take us weeks to implement all the research findings and create a funnel map to be approved. Now, with our streamlined process, we can launch a sales funnel project in a couple of weeks. And the results speak for themselves. We have 100% five-star verified client feedback across all review platforms, including Clutch.