Our Seven Secret Social Media Marketing Tips Revealed: How to Turn Followers Into Raving Fans through Amazing Content in 2022 and Beyond (without Having to Constantly Scratch Your Head)

Written by Laura Farkas

Updated December 9, 2021
If anyone says that social media marketing is easy they either know nothing about branding, or have an established company already with loads of engaged followers. If you don’t fit in any of the above categories, I suggest that you read on, so you can learn about the ins and outs of doing things right in the coming year. After reviewing several successful campaigns, we have created a list of social marketing tips that will help you develop a content strategy for 2022.

1. Know Your Audience

Every digital marketing guru will tell you that you should optimise your content and social media channels, but they rarely talk about what you need to optimise it for. The simple answer is that you have to consider your social media account as something that exists in a context of competitors, niches, and user preferences. Here are a couple of social media marketing tips that will help you optimise your content.

Optimise for the Platform’s Algorithm

When you set up or optimise an account, you will have to check the algorithm of the platform. Of course, you cannot just copy and paste the same text and intro to each platform: be conscious of the phrases you use and carry out a keyword or hashtag audit to find out what the most popular accounts in your industry have in common. 

 

Optimise for Your Ideal Clients

While this is more like a general piece of advice we go on and on about, it is also one of the most powerful social media marketing tips out there. You can’t just throw social media content out there and hope that it will “stick”. Focus on things that resonate with your target audience. If you don’t know what they are interested in, just ask. It’s that simple. That’s why these platforms are called “social media”, after all. 

 

Optimise for Popular Hashtags

Hashtag research is something that should take place before you plan your social media marketing strategy. It will give you a good insight into what is popular, where people are hanging out, and what type of content they are engaging with. Of course, you will be able to “steal” your competitors’ keywords ethically, but don’t forget to create your own unique ones, too. 

 

Optimise for Trigger Words 

Once you have created your ideal client profile, you will need to create a list of trigger words that they are likely to react to. Some of these include: new, proven, and –  of course – free. However, you need to know what motivates your audience to take action before you can find the most relevant ones to use.

2. Consistent Brand Image

If you are looking for the most overused of all social media marketing tips out there, this wins the award. However, not many experts break down what they mean by consistency. Thanks to the latest simple-to-use graphic design software out there, you can create templates for each social media theme, and make sure that your posts are easy to recognise on each platform. Avoid using images that don’t relate to your brand value, persona, and image, and make sure that your logo is easy to spot on every post. This way, nobody can steal your content and reuse it.

3. Talk About Them Not You!

This is one of the most common social media marketing mistakes we came across on all platforms in 2022. 

“People don’t want to be sold, but they love buying!”

Many people think that they have to shout louder than their competition on social media to get noticed. If you haven’t read “How to Win Friends and Influence People”, I recommend that you get a copy. One of the main messages that can be translated into social media marketing tips is: talk about what other people want to talk about. It’s that simple. As Alan Dib says: 

“Enter the conversation already going on in your prospect’s head”.

Think about what the most urgent and burning problems of your audience are, and try to talk about them. Share their frustrations and show that you know where they are coming from, so you build rapport and trust.

 

4. Go for User Engagement

For a decade or so, the single most important number social media marketers and brands focused on was the number of followers. Consequently, they missed out on building relationships and making sure that they are staying relevant. I, personally, would rather have a thousand followers with fifty of them engaging with my content than fifteen thousand with one measly like on my latest post. Which one would you choose?

There are different ways of building engagement on social media. Here are a couple of social media tips that will help you do just that: 

  • Polls on LinkedIn are still doing well and are going to continue to do well in 2022.
  • Ask questions that are relevant to the work environment or industry of your prospects
  • Create an open question day (Ask me anything) on Facebook
  • Comment on current issues and events
  • Support charities or causes that your audience cares about
  • Ask for feedback on posts, drafts, or even content published
  • Show gratitude for fans and mention them in posts
  • Ask for the share or retweet
  • Partner up with brands providing services that complement yours
  • Craft headlines for visibility and engagement (there are loads of headline tools that can help you with this)

 

5. Exploit the Features of Platforms

Facebook Social Media Marketing Tips for 2022

  • Facebook used to favour long form content, however, shorter text is likely to do better in 2022. After all, people’s attention span is shrinking. Unless you have an established tribe, you will need to be more relevant, faster, and snappier than in 2021. 
  • Facebook stories are still going to be a main driver for engagement. Get as creative as you can, use stickers, and don’t forget about the call-to-actions. 
  • Using user-generated content is a great way of tapping into influencers’ audiences. 
  • Using brand collabs manager will remain an effective content generation tool on Facebook for engagement and reach. 
  • Smaller Facebook groups were doing much better in 2021 than large ones, which were often full of spam posts. If you are running a group that’s linked to your Facebook business page, make sure that you are monitoring content and engaging with the audience. You can ask questions, create polls, or request help or feedback in groups. 

 

Instagram Social Media Marketing Tips for 2022

  • Instagram shops are likely to be booming in 2022. If you haven’t figured out how to tag products in posts yet, please get researching. Social shopping is not going away anytime soon. 
  • Long videos are likely to be a no-go for Instagram, according to HootSuite. They are doing great on YouTube, but are likely to flop on Insta and Facebook, not to mention the grandchild of social media platforms: TikTok. 
  • IGTV might still work for engaged and established brands. If you introduce the videos in a post and link to the content, it might still work. However, it might be the case that IGTV will be forgotten, just like Facebook Watch, which turned out to be a failed attempt of rattling the domination of video content by YouTube. 
  • Reels will continue to work really well for visual brands, influencers, and fashion/beauty bloggers, but they have limitations when it comes to representing a serious brand. 

 

Twitter Social Media Marketing Tips for 2022

  • Twitter is going through an overhaul, and it might have a comeback in 2022. The platform has a great advantage when it comes to targeting and advertising. Its user base is more senior and professional than Facebook’s, but the ads are less expensive than on LinkedIn. Overall, Twitter has the potential to become the middle ground for social media marketers. 
  • Twitter for Business is likely to grow into something big in 2022, and you will want to be on board as soon as possible. 
  • Twitter has a brilliant targeting tool that is more advanced than Facebook or Instagram. 
  • Community building is likely to be the main focus of Twitter, and newsworthy stories can easily spread like wildfire. Almost all the main media stories started trending on Twitter before any other platform. 
  • Twitter tools are advanced and are likely to become even smarter in 2022. Some of the tools you might want to check out to make the most out of your audience and fan growth include SocialBro, Klout, and Twitonomy which will help you understand your audience and track their interests/behaviours. 

 

LinkedIn Social Media Marketing Tips for 2022

LinkedIn started off as a networking and job search tool, but today it is more about building both professional and personal relationships.

  • In 2021, we saw the rise of personal posts on LinkedIn, especially among professionals in trust-based businesses. This trend is likely to continue in 2022. 
  • LinkedIn stories have been ditched. This means that people are looking for much more substance than a short image post or video. You will have to add more value and substance to get noticed in 2022. 
  • LinkedIn ads are still far too expensive, and the targeting algorithm is not as reliable as other platforms’. The fact that people can choose whether to reply to inmail kind of reduces the value of having a LinkedIn premium. Cold outreach is going to be harder than ever on LinkedIn. However, it will still be great for introductions and referrals. 
  • Videos and Infographics are likely to be doing really well on LinkedIn, but staying relevant and relatable is crucial. Keep checking trending stories in 2022.

Pinterest Social Media Marketing Tips for 2022

Pinterest is the dark horse of social media. Many business owners believe that it’s just a platform for ideas, visuals, and has nothing to do with service based businesses. That’s wrong. Here are a few predictions and tips for your diary: 

  • Pinterest story posts are going to continue dominating the market. Based on our research, these types of posts are getting 20-50 times more engagement than single image posts. 
  • Pinterest targeting and ads are going to become even more sophisticated, so you will be likely to see a better ROI on your campaigns from Pinterest than Facebook in certain industries. 
  • Automation is likely to affect your Pinterest visibility, so it’s likely that you will have to go in and edit automatically shared pins. 
  • Infographics will continue to help service based businesses grow on Pinterest in 2022. 
  • Descriptions matter and will matter even more in 2022. Take your time to create unique descriptions with a strong message and call-to-action. 
  • Freshness is King on Pinterest. Make sure that you always add relevant and fresh ideas (if you can)
  • Tailwind Tribes is going to be big with Pinterest. Implementing it into your social media strategy in 2022 is a brilliant idea, and likely to be effective, too. 

 

 

6. Audio-visual Content

Combining all the channels and creating versatile content is likely to be a winning social media marketing strategy in 2022. While Clubhouse has had its days and fame, and now faded back in the darkness, podcasts are not going to go away. 

Video is still more engaging and relatable than images only, so it makes sense to create audio-visual content that can be combined with writing and imagery. It is also likely that Facebook is working on creating live audio streaming facilities, but we never know ahead of time. The thing with Facebook is that they will get an idea, roll it out quickly without any advanced notice, fail fast, and fix whenever they have time. So watch out for platform changes and check the trends regularly. 

It might be a good idea to prepare some audio files for 2022 just in case, even if it involves extracting it from an existing video. They can also be turned into a direct message you can send to your followers, for example. 

 

7. Plan Your Content and Monitor Your Engagement 

Of course, you don’t really know what social media marketing platforms are doing and planning for 2022, so it is important that you monitor your engagement throughout the year. It is best to look at 1-3 month trends instead of daily analytics. The key is: “pick the winners and lose the losers”. 

Planning your social media marketing quarterly is a great idea. Set up the themes and ideas for three months ahead, and see what works. Focus on the special dates that are relevant to your audience. We have created a full social media calendar template that you can download and print for brainstorming. 

No matter if you are using the platform’s own analytics tools or your own one, you have to run the reports to spot the new 2022 social media trends early. You don’t want to be following others; you should be an early adopter to win the social media game.

Conclusion: How To Implement these Social Media Marketing Tips

While we did our best to bring you the most reliable trends and predictions for all social media platforms in 2022, you have to monitor your strategy to make sure you’re not missing anything. 

Create a plan for the top three social media platforms that are relevant to your business and focus on the upcoming trends. Next, create a strategy to exploit the new features and target the right audiences. 

Build an engagement plan to ensure that you are connecting with your audience on a deeper level and gain their trust. That’s how you can turn followers into raving fans who keep on coming back for more content, and will become loyal customers shouting from the rooftops (or their social media accounts) about the brilliant brand you built.

 

Bonus: Our 15 Social Media Predictions for 2022

  • Facebook’s organic and paid reach is going to decline. High ROI campaigns will be harder to achieve than ever before. 
  • Tiktok will rule short video content and it will be a big player in social selling
  • AI technology is likely to develop further to help marketers focus in on their niche 
  • Language choice and matching the tone with the audience will be beneficial for all brands
  • Marketers will look at diversifying their ad spend across multiple channels. The biggest loser will be Facebook and the biggest winners will be SnapChat and TikTok
  • LikedIn will continue to rule the B2B advertising space
  • Facebook audience will become “older”, less relevant to young brands
  • Facebook and Instagram shop features are likely to expand significantly
  • Audio social is going to enter a new phase, with marketers discovering unique ways of making audio content work
  • Paid events and ticketing systems will be a great way of expansion for brands for social media, especially virtual events and webinars hosted inside the platforms
  • Twitter Blue will be a great opportunity for marketers, and there might be a new eCommerce feature on the horizon for Twitter
  • Beauty and fashion brands will see new technology emerging from “virtual fashion”
  • Pinterest is likely to become more interactive, with highlighting and response options
  • Trendjacking will grow even more (spying on trending content) and help marketers with their strategy
  • LikedIn lives are likely to become one of the most engaging features of the platform.

Are you looking to build a winning social media marketing strategy in 2022? Book a free consultation to get personalised recommendations from one of our experts.

 

 

Content marketing used to have a bad rep, and many business owners believe that it takes too long to see results and investing in creating blogs and videos is a waste of time. While trends change faster than ever, you can still build an empire and attract your ideal clients using a content marketing agency for branding, reputation management, and lead generation. This post will cover everything you need to know to make content work for you and your business long term. 

What Is Content Marketing

Content marketing is the creation, distribution, and promotion of branded content with a clearly defined audience in mind. That said, everything you do online can be classed as content, such as your comments on blog posts or social media posts, your professional profiles, and your vendor accounts. However, without a strategy and a clear understanding of the target market, you can be wasting a lot of time and energy on messages that will never reach the right people. 

Content marketing is not limited to the online sphere, either. You can publish content in printed magazines, as well as on radio or TV. After all, some traditional ways of marketing are still working for some businesses. If you are unsure which channel to use to build your brand messages, you might want to get in touch with a branding content marketing agency that can advise you on the potential results of each method of distribution. 

The Types of Content Marketing 

Depending on your business, your target audience, your budget, and your brand visibility, you can choose to engage in one or more content distribution strategies. Generally speaking, social media requires the lowest startup cost, and it is one of the most competitive channels. You can create content yourself using advanced tools such as Canva, or employ a Virtual Assistant to get the job done for you. If, however, you are interested in going deeper instead of wider, you will need to create engaging and educational content that your target audience will resonate with. 

Using guides, books, case studies, and white papers will strengthen your brand and your status in the industry. Here are some of the most common types of content you can implement in your marketing strategy.

 

Blogs

One of the most popular and most well-known types of content is a blog. It usually sits on your website and allows you to update your current and potential customers about what is going on with you and educate them on your products or services. Blogs have existed almost since the birth of the internet, and WordPress, the most popular website builder of today also started off as a blogging platform. 

Blogs need to be informative, useful for the reader, relevant, and easy to share. As the attention span of people has shrunk significantly in recent years, you need to pay attention to the readability of your text. A good content marketing agency will make sure that the blog post is not only easy to find and share, but also easy to read. 

Social Media Posts

As mentioned, starting off with a free social media account will give you a basic level of visibility in your market. You can create a company page on all platforms before your website is ready to attract visitors. However, social media posts need to be crafted in a way that they stop people scrolling. And that’s a challenge. Visuals are great, but eventually you want people to take action; like your page, share your content, or check out your site. 

A good social media marketing package will include suggestions, detailed reports, and audience analysis, so you know what’s working and what’s not. Social media is the most competitive and fastest changing content channel of all. 

Email Marketing

Creating email marketing campaigns is essential to creating a winning content strategy. You might know by now that only a very small proportion of website visitors will buy the first time they come across your messages. You will have to follow up. That’s exactly what email marketing automation does for you. Instead of having to pay to contact the same people again, you will be able to message them any time, provided that you asked for and gained their permission. Want to find out more about email marketing automation? Check out our detailed blog post or see our related services.

Video Marketing 

Nothing builds stronger relationships than videos when you are talking directly to your potential clients. You need a video distribution channel and strategy, and make sure that you measure engagement, so you know which topics are the most popular among your audience. 

You can do video marketing on your own site, distribute it on one of the video hosting sites, such as Vimeo or YouTube, or create IGTV or Facebook videos. The choice is yours, and an expert content marketing agency can help you choose the platform that best suits your industry, message, and audience. 

White Papers and Case Studies

For businesses that would like to focus more on reputation and becoming the go-to company when it comes to a specific problem, white papers and case studies should be implemented in the overall content marketing strategy. Here’s the lowdown on the benefits of each type of publication. 

White papers can be based on your internal market research, your insights, or the solutions you have developed to help your customers. They are great for educating the decision-maker and building a strong referral network. If you would like to attract referral partners, white paper distribution will certainly help. 

Case studies can win business that you would otherwise not even dream of getting. They help you zoom in on the expert solutions you create, and generate something we call the “Like Me Moment” ©. It is the point when potential clients realise that they like you, and you have solved the problems of businesses like them. No salesman can convince a prospect sitting on the fence better than a case study. 

If getting a case study or white paper written sounds good, but you don’t know where to start, check out our content marketing packages for more information. 

Press Releases and Media Publications 

Instead of just engaging in inbound marketing and taking care of your own “online real estate”, you can also reach out to potential clients and find them where they look for information. Press releases can be great for SEO purposes, as well as for brand visibility. Make sure that you have something newsworthy, relevant, and timely to share, and get publishing. 

On the other hand, media features and publications can put you on the map as an expert immediately. You can establish yourself as the company with the know-how. No matter if you are featured in an online magazine, a blog, or a printed feature, you might benefit from support from a professional content marketing agency that can find and communicate your superpower. 

 

The Power of Interactive Content 

In 2022, there’s no such thing as static content. Your main goal should be to engage with your audience, survey the market, and get people to take action. In 2021, we have introduced quiz funnels and other interactive marketing tools that help clients from different industries gain traction and have a real conversation with their audience. We are Typeform partners, which means we can not only create interactive quizzes, but also video engagement funnels on your website. 

 

Benefits of Using a Content Strategy

Without planning your content, you will not be able to scale your marketing or your business. As the old saying goes: “fail to plan and you plan to fail”. For example, here at LMNts Marketing, we have a social media content calendar that is ready to go before the new year, and we revise every quarter’s results. You can download a blank copy of the social media content calendar if you wish to do the same. 

We also plan the blog posts, guest posts, media publications around campaigns and different events. This helps us measure interest and understand how the market reacts to each message. 

Search Engine Optimisation: Should You Write for the Reader or Google?

There’s an old debate going on in the industry, and the content marketing agency industry is divided. Some say that you should focus on keywords, others are recommending delivering value. The truth is right in the middle. You have to talk to your audience and educate them, provide value with every piece of content, but you also want to be found. A good piece of content will have the right keywords, related keywords, a good structure, great message, actionable tips, and a strong call-to-action. 

How To Talk to Your Ideal Clients Online

There are many marketing agencies that can take care of the keyword research and allocation, but they don ‘t take their time to truly understand your target market. If your messages don’t resonate with your audience, you are wasting a lot of time and effort, and you will never get a positive return on your investment. That’s why it might be a good idea to engage with an expert content marketing agency. 

When we start working with a client, the first thing we do is fill out the ideal client profile together. This helps us understand the audience, no matter if we build a website, create a social media campaign, or write a case study. You can download our ideal client persona sheet and have a go yourself to see if you are hitting the right tone when you are creating content. Apart from completing this exercise with dozens of clients, I have also used the same tool to support mentees taking part in the Help to Grow programme at Lancaster University. 

 

Planning Your Content Strategy

We often recommend carrying out market research before engaging with a content marketing agency and creating a long term strategy. If you are starting a new business, service, or product line, or changing your niche, it is crucial that you know all about your competition, your market size, the trends, the hot topics, and the unwritten rules. That’s why we often start our brand collaborations with a marketing SWOT. 

A marketing SWOT analysis is a great tool to highlight the strengths and weaknesses of your current positioning, marketing, and targeting. It can also reveal the opportunities and threats, and help you with strategic planning. Simply put, a marketing SWOT is a 360 of your current marketing activities, highlighting the best course of action long term. 

 

Interested in our marketing SWOT services? Book one of our experts and get a full report on your positioning to support your content strategy.

Once you have a full picture of your current marketing, you will need to create goals for each campaign. Some businesses prefer running themes (we do quarterly campaigns around specific services), others simply focus on the core business when creating content. No matter what method you choose, it is important that you create a strategy, a timeline, and measurable goals. It is a good practice to run the same theme across every channel to stay consistent and focus on your marketing goals.

How To Measure the Results from Your Content

Content creation and distribution results are not as easy to measure as paid campaigns, for example. However, if you have an advanced tracking and conversion strategy, you can measure the results of your content campaigns. Tracking links and finding out how long people spend reading your posts on your site is simple, using some marketing automation and tracking tools. 

Measuring your email marketing campaign effectiveness is one of the easiest things to do, thanks to the advanced tracking features companies offer. As ActiveCampaign partners, we can install tracking links, provide detailed analysis and reports on the performance of your campaigns. 

Tracking social media engagement and conversions manually would be a challenge, but -thanks to the advanced tools available in the marketplace – it is very simple. Our social media marketing packages include advanced reports, including audience growth, hashtag popularity, and information on which type of content does the best in the marketplace, or on each platform. 

Measuring the results of outreach publications is also simple if you have Google Analytics set up on the site. You will know where your visitors are coming from, how long they spend on the site, and even where they are located or what technology they use. 

The Main Benefits of Working with a Content Marketing Agency

Now that you know the basics of creating a plan to reach your ideal clients, you might be thinking that it’s easy as pie. You don’t see the point working with a content marketing agency on your strategy, and you are confident enough that your admin staff or VA can do the job. Here are a few facts that might change your mind. 

Industry Knowledge

An expert content marketing agency will know your industry, the main publications, players, and forms of writing that do well. You don’t have to reinvent the wheel. 

Playing By the Rules

Content creation is a game that is played by strict rules. If you over-optimise the text or spam search engines, you will not only get zero results, but might also get your accounts banned or shadow-banned. 

Advanced Technology and Tools 

Content marketing agencies have access to the latest tools that can ensure that your brand is as visible as possible. From video creation to writing and social media scheduling, they take care of everything that you would normally spend days or weeks on. 

Strategic Planning

Without a content plan, you are not likely to build up to the momentum that helps you get inbound leads every day. With the right strategy, taking into consideration where you are now and where you want to be, you can measure progress month-by-month. 

Specialist Dedicated Team

You might think that it’s cheaper to employ a VA or part time staff to take care of your brand instead of working with a content marketing agency, but this is not always the case. First, an agency has a lot of experience and are much faster at creating content than virtual assistants. Secondly, you will have more control over the costs. You pay a fixed monthly fee, no matter if it takes the agency five hours or one to complete a project. The same is not true when it comes to employees, freelancers, or virtual assistants. 

Measurable Results and Advanced Reporting 

An expert content marketing agency is able to deliver timely reports, make suggestions on how to improve your conversions and results, giving you more value than an internal team or a freelancer. 

Want to know more? Schedule a free content marketing overview and find out more about the benefits of content marketing. 

Would you like to master content marketing? Read my latest book on BookBoon.

 

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