Written by Laura Farkas

Updated June 1, 2023

Mastering Hands Off Lead Generation Funnels: The Key to Skyrocketing Your Business Growth

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Hey there, business owners! Are you ready to supercharge your business growth? Well, get ready to dive into the exciting world of lead generation in digital marketing. In today’s blog post, we’re going to unravel the mysteries behind these powerful tools and show you how they can take your business to new heights.

Picture this: You have a fantastic product or service that you know people will love, but there’s just one small hitch—you’re struggling to reach your ideal customers effectively. That’s where lead generation in digital marketing comes to the rescue! These dynamic systems are designed to attract, nurture, and convert potential leads into loyal customers, while streamlining your marketing efforts.

Throughout this blog post, we’ll delve into the different stages of a lead generation funnel, exploring tactics and strategies to captivate your audience’s attention, build trust, and ultimately guide them to take the desired action—whether that’s signing up for your newsletter, requesting a free trial, or making a purchase.

Whether you’re a seasoned entrepreneur looking to level up your marketing game or a passionate newcomer ready to make a splash, get ready to embrace the power of lead generation in digital marketing. It’s time to transform your business and watch those leads pour in like never before.

Get comfortable, grab a cup of your favourite blend of tea or coffee, and let’s embark on this exciting journey together. Get ready to revolutionise your business with lead generation in digital marketing that will make your competitors green with envy!

 

 

What Is Lead Generation In Digital Marketing

But wait, what exactly is a lead generation funnel? Simply put, it’s a strategic framework that guides potential customers through a series of carefully crafted steps, from initial awareness to making a purchase. Think of it as a roadmap that leads your prospects from being mere onlookers to becoming enthusiastic brand advocates (what we call raving fans). 

It is easy to decide what you need to do to convert more leads, but putting it all together is an art. It is like a flow chart or project plan. A funnel map is essential to create a logical sequence of steps and help you reach your goals: get people to take action. 

Why Do You Need Lead Generation Funnels in Your Digital Marketing?

Now, you might be wondering, “Why do I need a lead generation funnel? Can’t I just rely on traditional marketing tactics like word of mouth and magazine advertising?” Well, my friend, the answer lies in efficiency and effectiveness. Lead generation funnels allow you to target your efforts precisely, ensuring that you’re attracting the right audience and maximising your chances of conversion. 

The truth is that – according to scientific research – the average person will need to see your marketing messages at least 7 times to make a buying decision. This is also called the Rule of 7. However, that’s based on old research, and some people suggest that it can be as many as 11. If you consider how many YouTube shorts and TikTok videos, Insta reels the average Millennial and Generation Y sees a day, it all makes sense. There’s a lot of distraction out there. 

A sales funnel will deliver your messages on autopilot in the right manner, format, and at the right time. Without you pushing the buttons manually… So, it is like an AI assistant, but smarter than one, as it is geared towards getting you leads and sales. 

 

Types of Lead Generation In Digital Marketing

There are plenty of different ways you can generate leads to your business online. Some of them are easier to set up than others. 

 

Landing Page Funnel

 

The simplest one is the landing page funnel. With this method, all you are doing at the first step is getting prospects to give you their details, so you can contact them later. You can start with this if you are a beginner or don’t have a funnel plan yet. You can exchange a free report, eBook, video, or any other gated content for their email address and name, provided that they find it valuable. 

 

Email Marketing Funnel 

This funnel takes lead generation to the next step; lead nurturing. So, once you have captured the email addresses of people, you will follow up with them automatically, to build a relationship with them and to convince them that what you offer is exactly what they need. 

 

Webinar Funnel

A webinar funnel uses a live or recorded webinar as the main lead magnet. Prospects register for the webinar and provide their contact details, and then the business can follow up with additional offers or nurture them further.You can also decide to make a one-time offer at the end of the webinar and close sales straight after with a well-designed sales page.

 

Social Media Funnel

This type of funnel utilises social media platforms as the primary channel to attract and engage leads. It often involves targeted advertising, content promotion, and lead capture forms or landing pages. Often, you don’t even need to have a landing page to get leads; you can carry on following up on social media with people who signed up through the form with their details. The downside of this funnel is that you might not get their email address, only their social media account. This method, however, is great for one-off campaigns, such as challenges and launches. A version of this funnel is the messenger bot funnel. 

Read more about social media funnels here.

The Best Funnels for Lead Generation in Digital Marketing

Are you wondering where to start? Here are some of the most effective and highest converting funnels for generating leads. 

The eBook funnel is relatively easy to set up, and it is great for people getting started with building a marketing campaign. If you have a couple of articles or content out there, you can easily combine them into an informative eBook your audience will be interested in. Creating the graphics is easy with Canva or other tools, and all you need is a landing page and a follow-up sequence in your email marketing software. 

If you are a course creator, a gated content video landing page that captures leads before they get access to the exclusive recording is a great way to generate interest and build a relationship. If people who watched your video liked you they are more likely to check out your course, too. So, if you are selling courses, this is your go-to method. 

Quiz Funnel: This is a great way of generating leads while gamifying your website and engaging with your audience. You can ask the right questions to lead people to the right solution. We use quiz funnels on our website, and they work fine for qualifying leads and making sure that they land on the right service page. You can also create a video version of the quiz funnel using interactive tools, such as VideoAsk by Typeform. 

Remember, these funnels can be customised and combined to suit specific business needs and goals. The choice of funnel will depend on factors such as the target audience, industry, resources available, and marketing objectives.

Lead Generation in Digital Marketing – Funnel Example Images

Over the past few years since we’ve been focusing mainly on sales funnel development and optimisation, we have created several great lead generation in digital marketing. Some of these were made for clients, while others are our own brain child!

Free Download Lead Magnet – Dance Meditation 

The Problem No lead generation method on the site
The Challenge  Too many offers confused audience. Funnel needed to be fixed on GrooveFunnels
The Solution  Email marketing campaign with lead magnet/free dance meditations
The Results  Client has managed to market and sell out live events and increase course sales

 

Coaching Firm Lead Funnel – Quiz

The Problem High ticket sales needed to be generated for an event
The Challenge  The audience didn’t understand the assessment
The Solution  We created a custom quiz funnel that provided information on what needs changing – awareness of the problem
The Results  We delivered a high conversion evergreen lead magnet that generated leads and sales targeted to client’s goals

 

Forex Trading Lead Generation Info Pack – WhatsApp Messaging 

The Problem Ineffective Wix website that did’t get signups
The Challenge  The client was looking for a custom solution to close deals via WhatsApp
The Solution  We developed a custom funnel on GrooveFunnels, added a custom code to automate messages
The Results  Client’s conversions improved 10x and the business is now automated

 

By understanding and implementing these lead generation funnel examples, you’ll be equipped to optimise your marketing efforts, increase lead conversions, and ultimately drive business growth. So, let’s dive into the world of lead generation in digital marketing and discover the strategies that can take your business to the next level.

Example Funnel Maps for Lead Generation in Digital Maketing

 

Of course, every effective sales funnel strategy starts with a mind map. This is our favourite activity of the whole process. Drawing digital marketing funnels is a great activity and an excellent way of mapping the process, visualising the steps, so the client and the designer can be on the same page. Below you will find a few maps with an explanation of each step, so you can hopefully understand more about mastering hands-off lead generation in digital marketing. 

 

Funnel Map for Workshops and Memberships – GrooveFunnels Lead Generation in Digital Marketing 

We created this funnel map with the end result in mind: growing the membership base of the client and increasing their residual income. To do that, we had to loop together existing offers that were kind of just sitting there in their Groovefunnels account. 

 

The problem we faced was that there was little or no follow up and there was no consistency when it came to making an offer straight after the prospect made a commitment and got a download. So, we came up with a solution to gear everything around the signup, and get people to attend live events, as – according to the client – that was the best source of new members for the community. 

 

By just adding a couple of email sequences here and there, writing a compelling copy, and adding the call-to-actions, we could increase the signup rates and create a system that will work for many years to come. Of course, we couldn’t have done it without understanding the client’s goals and aspirations, that’s why collaboration is extremely important. 

 

Content Marketing and Branding Company – Specialist Funnel – Lead Generation and Sales

We took a different approach for Business to Business lead generation here. We used LinkedIn to generate the leads, and integrated the process into the CRM system so the sales team can pick up on the list and follow up after the initial emails have been delivered. 

 

The main goal of the campaign was to create enough consultation appointments to convert. There was no point trying to sell anything in the beginning of the funnel, as the solution was complicated to understand. That’s why booking a free demo was essential. Therefore, we focused on the free booking option, instead of creating a separate landing page. 

 

When building an effective lead generation marketing funnel, it is important that you understand the company’s sales processes. Otherwise, it will not work for the organisation, and they will end up losing money instead of making it. 

 

Property Investment Firm Lead Generation and Sales Funnel

This was a somewhat complicated funnel but a great design. As the client had different offers/courses/packages, we had to focus heavily on segmentation. The entire funnel started with a quiz, which was determining whether the visitor was qualified for one or more offers. If they were, they were put on a separate list where they got their nurturing sequence and were provided with an offer. 

 

There was an extra step added, as it was a trust based business; a webinar registration. So, in this case, we created a funnel for multiple income streams; investors, those interested in learning about property investment (course), and those who were interested in getting properties sourced only and gain access to the database. 

 

So, as you can see you can build a lead generation funnel as simple or complicated as you want. But what you have to remember is to always start with the end result in mind. 

 

The Bottom Line: 

Lead generation sales funnels have proven to be a game-changer for businesses looking to attract, engage, and convert potential customers. By understanding the different stages of the funnel and implementing effective strategies, businesses can optimise their marketing efforts, generate a consistent stream of qualified leads, and increase their chances of closing sales.

 

The key to success lies in understanding your target audience, creating compelling and valuable content or offers, and implementing strategic lead capture and nurturing techniques. By capturing leads’ information and engaging them with relevant and personalised content, businesses can build trust, establish authority, and guide leads through the buying journey.

 

It’s important to note that lead generation marketing funnels are not a one-size-fits-all solution. Every business is unique, and it’s crucial to continuously test, measure, and optimise your funnels based on data and customer feedback. Regularly analysing your funnel’s performance, adjusting your strategies, and incorporating new technologies and tactics will enable you to stay ahead of the competition and adapt to the evolving needs of your audience.

 

In conclusion, lead generation marketing funnels are a powerful tool for businesses seeking growth and success. By implementing well-designed funnels and consistently refining your strategies, you can attract a steady stream of qualified leads, nurture them effectively, and increase your conversion rates. Embrace the power of lead generation in digital marketing, and unlock the potential to drive your business forward.

 

Want to have a chat about creating a custom funnel? Get in touch to find out more about what we do!

 

Resources:

https://trendemon.com/blog/8-top-of-funnel-marketing-examples-that-generate-leads/

https://zapier.com/blog/lead-generation-funnel/

https://blog.hubspot.com/marketing/beginner-inbound-lead-generation-guide-ht

https://www.fool.com/the-ascent/small-business/crm/articles/lead-generation-funnel/

 

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