How Lead Generation Funnels Can Boost Your Conversion Rates in Days While Reducing Your Ad Costs

Written by Laura Farkas

Updated October 29, 2020
sales funnel lead generation

Are you wondering how many types of funnels are out there? At LMNts Marketing, a full service sales funnel agency, we have built them for consultants, eCommerce sites, and even training providers. Quiz funnels are our favourites, but really it depends on what you would like to achieve. Today we will focus on lead funnels that can help you improve your conversion rates.

What Digital Marketing Lead Generation Funnels Do

Marketing lead generation funnels are designed to turn cold traffic to engaged followers and then a customer, finally a raving fan. You need to make sure that you start with a low risk and low commitment offer at the top of your lead generation funnels. If you don’t have enough people entering the wide end of your lead generation funnels, you are wasting your time and money on social media marketing packages. At the end of the day, marketing is pretty much a numbers’ game, and if you don’t get the numbers right, you will not land customers. Similarly, if you need 100 website visitors for a conversion, and you only get 2-3 visits a day, you will never make any money, unless you get lucky.

The Benefits of Marketing Lead Funnel Automation

If you have tried telemarketing, networking, leaflets, and other forms of advertising, just to face burnt out leads or no response, it is time to implement a new system. We, at LMNts Marketing, have worked with many coaches and consultants to help them fill their sales pipeline through meaningful messages. We focus on your USP: what makes you unique as a business, personal, life, or holistic coach. We understand the challenges of your industry; there are so many coaches out there, and the industry has a bad reputation. We will work alongside you to identify which messages your ideal clients will respond to and how you can best utilise relationships with business owners or individuals. We also know that your potential clients will trust you with their personal or professional development by creating trustworthy lead generation funnels.

Lead Generation Funnels for Coaches and Consultants

If you have tried telemarketing, networking, leaflets, and other forms of advertising, just to face burnt out leads or no response, it is time to implement a new system. We, at LMNts Marketing, have worked with many coaches and consultants to help them fill their sales pipeline through meaningful messages. We focus on your USP: what makes you unique as a business, personal, life, or holistic coach. We understand the challenges of your industry; there are so many coaches out there, and the industry has a bad reputation. We will work alongside you to identify which messages your ideal clients will respond to and how you can best utilise relationships with business owners or individuals. We also know that your potential clients will trust you with their personal or professional development by creating trustworthy lead generation funnels.

The Difference Between Lead Generation Funnels and High-Ticket Sales Funnels

The more you charge for your services, the more trust you will need to build with your potential clients. This is where the lead generation funnels method can go wrong for coaches and consultants. You can’t expect a girl to marry you after buying them the first drink. The same applies to lead generation funnels for coaches and consultants. You will need to get to know each other, and the other party needs to be confident that what you offer is exactly what they are looking for. At LMNts Marketing, we call this the “Like Me Moment” and we know exactly how to create this with lead generation funnels.

The Benefits of a Lead Funnel for Coaches and Consultants

As a coach or consultant, your conversion timescale is longer than those looking to get a £5 sale. You are, after all, not selling tangible products, rather, an idea. You need to build a relationship and gain people’s trust. It takes time and effort. Now, just imagine that you are out there networking and meeting people every week. Is that the best use of your time? Wouldn’t you rather be working with new clients instead of chasing leads? That is exactly what a lead funnel takes care of. The main benefit of a lead generation sales funnel for coaches and consultants is saving time and energy and qualifying your leads.

Top Reasons Why your Coaching or Consulting Lead Funnel Is Blocked

If you don’t have enough leads coming into your marketing system, you will have no conversions. However, your sales process has a lot to do with your conversion rates, too. The main reasons why your lead generation funnels are blocked and why you’re not getting people to join you on a journey are as follows:

  •       You don’t have an irresistible offer
  •       You are not communicating your USP
  •       You are focusing on the features of your services, not the benefits for your potential clients
  •       Your consulting funnel is not focussed on the main customer pain points
  •       You don’t give your potential clients a good enough call to action that looks like the next logical step

Optimising your Lead Generation Sales Funnel Conversions

Once you have your lead funnel set up for your coaching or consulting business, it is important that you keep improving your conversions. If you were to advertise in a magazine or on the radio, you would have no chance to find out exactly what is working and what is not. That is why you will need to ensure that you are working with a qualified lead generation funnels expert who understands your market and the different levels of engagement. You don’t have to redesign your entire coaching marketing system; you just need to keep on optimising it so you can improve your outcomes and conversions.

How to Get Qualified Leads in Your Coaching and Consulting Lead Generation Funnels

We’ve all been there; a person seems really keen on working with us, we invest a lot of time and energy in trying to provide value for them, and they back off. The truth is that in 85 percent of cases, they will simply be too ashamed to tell you that they don’t have a marketing budget. The sooner you find out about their plans and what they are willing to invest in solving their most important problems, the better conversions your coaching and consulting lead generation funnels will deliver.

Qualifying your leads is a missing step that most digital marketing agencies don’t pay enough attention to. As a coach or consultant, you might be charging high-ticket prices for your time so you don’t want to waste it on those who are not serious enough about their transformation. We have an effective lead qualification system built in our internet marketing lead generation funnel structure. This will make sure you qualify your leads and prospects before you would give up your valuable time. As a result, you get better conversions and can work with people who are committed to their personal or business transformation plan.

How to Market Your Coaching Business with a Lead Generation Funnel

I personally don’t know of any industry that is more challenging to market than coaching and consulting. The difficulties lie in the nature of your business. Your niche is competitive, you are testing different angles, and find it hard to stay on topic. Does this sound familiar? You have to market the value the client gets out of your service, instead of the service instead. A good lead generation funnel consultant will help you identify your ideal client and your USP. They will help you craft powerful messages that will resonate with your audience and make them want to learn more about you. It is all about relationships.

Let’s Discuss Your Lead Generation Funnels!

Are you interested in building lead generation funnels that will add 5-10 leads to your pipeline every week? Let’s have a chat and find out how we can find your angle in this highly competitive niche. Book a free marketing breakthrough call to find out how we work with coaches and consultants to get them a constant flow of qualified leads.

Are you ready for a funnel?

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