How to Set Up Smart Digital Marketing Sales Funnels for Business Coaches That Convert Like Crazy

Written by Laura Farkas

Updated November 5, 2020
digital marketing funnels
Summary:

  • The Challenge of Coaches and Consultants 
  • The Benefits of High Conversion Marketing Sales Funnels
  • The Benefits of High Conversion Funnels
  • Coaching: A Cost or Investment
  • What It Is Like to Work with a Marketing Funnel Agency
  • Let’s Discuss Funnels 

Most of the time we work with business coaches who are looking to build high ticket sales funnels, but are not interested in Facebook traffic. The first thing you have to do is make sure that you are choosing the right lead generation method.While it is possible that you will find an audience by creating a Facebook group. Still, most of our customers will be looking for traffic from LinkedIn, but that’s not a soft cookie to be honest. Getting enough engagement on LinkedIn is hard, as there’s a lot of competition. If anyone tells you that adding 20 people to your account and sending them intros every day will crack it, you’d better run. Coaching and consulting high ticket marketing funnels don’t work like that. You need to invest in the relationship. You have to offer value. You need to be consistent. This is the hardest thing of all.

Coaches cannot expect people to buy into what they have to offer the first time they land on their page. That is why they need advanced follow-up systems, called digital marketing sales funnels. The best types of marketing funnels include the webinar funnel that allows the individual to showcase their skills and establish themselves as an expert, while building a personal relationship with their audience.

The Challenge of Coaches and Consultants When Working with a Sales Funnel Agency

sales funnels for coaches

digital marketing funnels for business coaches

Even though coaches are set out to help as many businesses and individuals as possible, they find it hard to demonstrate their unique approach. The truth is that it is almost impossible to do without giving away some free tips. I have worked with coaches who were extremely open about who they would like to work with. Once I asked them who they can deliver the best results for, the game completely changed. When developing your USP, always have your ideal client in mind.

Unfortunately, there are too many coaches and not enough people considering taking on this service. You will have to make your personal brand shine through your social media campaigns and messages, and create social proof. Get people to share your content, ask for Facebook recommendations, and publicise your feedback. This will help you stay credible and authentic.

Bad News About Lead Generation Agencies for Coaches and Consultants

This week, I heard some horror stories from some of the coaches and consultants we spoke with about working with a Cheshire digital marketing sales funnels agency. The client paid the sales funnel agency £8,500 in fees, and they got to guess how many leads? ZERO. Another horror story we heard was about an SEO company taking £1,500 in fees in three months and not delivering a single click to the website. Coaches and consultants operate in a highly competitive niche. Advertising costs on social media, Google, and even YouTube are going up, so you need to create a sustainable system. That is what our bespoke marketing funnels can help you with.

Coaches tend to get technical and professional, but don’t answer the most important question their potential clients will have: “what is in it for me?” Stop focusing on what you do, and start communicating what results will deliver. Answer the why and you will create the “like me moment” that will improve your conversion rates significantly.

The Benefits of High Conversion Marketing Sales Funnels for Coaches and Consultants

coaching funnel plan

marketing funnels for coaches

As a coach or consultant, your business coach marketing funnel conversion timescale is longer than someone looking to get a £5 sale. You are, after all, not selling tangible products, more of an idea. And you need to build a relationship and gain people’s trust. It takes time and effort. Now, just imagine that you are out there networking and meeting people every week. Is that the best use of your time? Wouldn’t you rather be working with new clients instead of chasing leads? That is exactly what digital marketing sales funnels take care of. The main benefit of digital marketing sales funnels for coaches and consultants is saving time and energy and qualifying your leads.

Looking at Coaching as a Cost, Not an Investment

Believe it or not, even coaches suffer from the “imposter syndrome” and believe that they cannot justify their fees. This is the wrong starting point, and you might end up sabotaging your own success. If you generate a company an extra 10K a year, and charge them £1,000, you are getting ten times their investment back. So, it is an investment worth considering.

What Type Of Coaching Business Will Benefit from Digital Marketing Automation?

No matter if you are a personal development coach, a business consultant, or any service based professional, such as a training provider, accountant, or business law specialist, we have some great ideas to share with you. You can drop in to our digital marketing sales funnels agency in Frodsham, Cheshire if you book an appointment, or we can set up a Zoom, Skype, or WhatsApp call. We offer 30 minutes of our time for anyone who is serious about growing their business and developing the infrastructure to get more clients. You can book your free digital marketing consultation slot online and see what we have to say. Just a reminder; this is not a sales call. We want to help you succeed.

Bear in mind: social media management packages work for business coaches, but you need to target your audience, and offer a content strategy that will engage your ideal clients. Here are a few steps you will need to take to make your Facebook and LinkedIn profile more engaging for your potential clients with business coach marketing.

What A Marketing Sales Funnel Agency Does

The main difference between a digital marketing sales funnels agency and a marketing funnel expert is that we adopted a strategic thinking. While we do Facebook ads and paid campaigns, our main goal is to build sustainable digital marketing sales funnels systems for your business that will carry on working 10 years from now, with little or no adjustments. There are loads of people who will say that they can get you a customer, but that doesn’t guarantee where your next client is coming from. If you have a bespoke funnel agency on your side, you will have a more predictable business, and can carry on growing your client base month by month. We don’t only design digital marketing sales funnels; we work with you to maximise your investment turn.

Automate Your Lead Generation 

Once you have your lead generation systems set up for your coaching or consulting business, it is important that you keep improving your conversions. If you were to advertise in a magazine or on the radio, you would have no way of finding out exactly what is working and what is not. That is why you will need to ensure that you are working with a qualified digital marketing sales funnels expert who understands your market and the different levels of engagement. You don’t have to redesign your entire business coach marketing system; you just need to keep optimising it, so you can improve your outcomes and conversions.

Webinar Funnels for Coaches

If you are looking to get a webinar online and create a funnel around it, you might be worried that the company will create the type of hype most people monetise in the United States. Our approach is different. We encourage our clients to create as much value as possible, gain trust, and then their marketing funnel conversion rates skyrocket. Our approach to funnel development is different. We have a strong knowledge of the coaching and consulting market, so you don’t have to do your research. We will create a full report on your online presence so we can work through your marketing SWOT together.

Let’s Discuss Funnels!

Are you interested in building lead generation campaigns that will add 5-10 leads to your pipeline every week? Let’s have a chat and find out how we can find your angle in this highly competitive niche. Book a free marketing breakthrough call to find out how we work with coaches and consultants to get them a constant flow of qualified leads.

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