How To Create an Effective Lead Generation Digital Marketing Funnel for Your Coaching Business

Written by Laura Farkas

Updated August 5, 2021
coaching funnels
funnels for coaching businesses

If you are the type of person who would like to learn everything and thinks that you can be a digital marketing funnel expert in web design, graphic design, and content creation, you will never have an effective lead generation sales funnel. I have seen so many coaches fall for the hype and sign up for ClickFunnels thinking that technology will solve their problem. 

The truth is that you need to put in the hard work, test different lead generation sales funnel methods, copies, and headlines. If you feel like you’d rather get high ticket coaching clients straight away, you can talk to a digital marketing funnel expert at our funnel marketing agency who will work with you on designing your marketing system and lead generation sales funnel.

What A Digital Marketing Funnel Expert Does

funnel planning

The main difference between a digital marketing agency and a sales funnel marketing agency is that we adopt strategic thinking. While we do Facebook ads and paid campaigns, our main goal is to build a sustainable lead generation sales funnel for your business that will carry on working 10 years from now, with little or no adjustments. 

There are a lot of people who will say that they can get you customers but that doesn’t mean that you will know where your next client is coming from. If you have a funnel marketing agency on your side, you will have a more predictable business and can carry on growing your client base month to month. We don’t only design a lead generation sales funnel, but our digital marketing agency works with you to maximise the return on your investment.

5 Elements (LMNts) That Determine the Lead Generation Sales Funnel Conversions

We know this all sounds amazing, but how do we do it? Our funnel marketing agency has 5 elements to creating our lead generation sales funnel. With our help, we will make you feel like a digital marketing funnel expert in no time!

1.Creating the Brand Identity and Strength

It is important that we work closely with our funnel marketing agency clients and present them with the lead generation sales funnel plan based on their current online presence. We will use our digital marketing funnel expert opinion to evaluate the brand, the identity, and the reputation. Before we work with a client, our funnel marketing agency will make sure that we have a digital marketing funnel expert understanding of their values and vision, as well as their long-term marketing plans. 

We complete the Ideal Client Sheet and the lead generation sales funnel Marketing SWOT before we come up with the final sales funnel design. If a franchise owner needs a funnel marketing agency, we will work hard and use our sales funnel knowledge to identify the personal brand. We will create a lead generation sales funnel marketing strategy that will strengthen your brand through press releases and social media campaigns.

2. Successfully Presenting the Problem Like a Digital Marketing Funnel Expert

Once the audience is aware of the brand and they know what it stands for, it is time for the funnel marketing agency to go through the ideal client sheet. This will help our digital marketing funnel expert to find out what is the most urgent problem of the audience that the business can address. These problems can be presented in a clear way to the audience by a funnel marketing agency through a lead generation sales funnel. 

The landing page has to focus on one principle problem to entice your ideal client. This step will also have to qualify the leads. You don’t want to spend too much time on people who are not serious enough to make a decision in the near future.

3. Offering a “No Brainer” Digital Marketing Funnel Expert Solution

Whether we offer a free course, a webinar funnel, or a series of autoresponder messages at this stage of the lead generation sales funnel, it is important that we create a few “wow” moments like a true digital marketing funnel expert. Talking about the solutions but not giving it away can create reciprocity and help the potential client become more aware of their options. 

If you are the answer to the problem they have, and you can prove this to them through content with the help of a funnel marketing agency, you are more likely to close the deal and get inbound enquiries. Make sure that you present the solution in a simple way. You don’t want to overcomplicate the process. A digital marketing funnel expert gives people clear directions on how to take action and how to find out more about your offer.

4. Building an Emotional Connection and Creating the “Like Me” Moment ©

This is the digital marketing funnel expert element that is often missing from a lead generation sales funnel. A successful funnel marketing agency should be able to create the “like me” moment ©. Simply put, that is the exact point when your prospective clients realise that they like you and your current customers are just like them. They will know that they are not alone with the problem. The lead generation sales funnel can convince them that you are the person to help them, as similar clients have benefited from your services. When building up to the “like me” moment ©, our funnel marketing agency usually creates engaging content that is focused on personal branding, case studies, and reputation management.

5. Presenting the Audience with an Irresistible Offer

Finally, you will have to create an irresistible offer. I am a huge fan of Lurn.com which has a great (and free!) sales course with Kevin Harrington, an original of Shark Tank and an example of a great digital marketing funnel expert. 

He explains the reason behind the success of teleshopping campaigns and gives you insider secrets on how the campaigns are built up. It is called “The Pitch Formula”. An irresistible offer will need to have different elements; bonuses, special discounts, money back guarantee, and more. If your offer is not compelling enough and you don’t create a sense of urgency, your lead generation sales funnel conversion rates will suffer.

Lead Generation Sales Funnel Explained

Most of our clients say that they spend hours a day trying to generate leads on social media, and they don’t get anywhere. This is because they don’t have a digital marketing funnel expert system to follow up and don’t automate the processes. We, at the funnel marketing agency LMNts Marketing, know that a social media lead generation sales funnel can be time consuming, but it is necessary. Automation works up to a certain level, but you need to have a funnel marketing agency carefully design a lead generation sales funnel that will take care of your conversions.

Social Media Marketing and Lead Generation Sales Funnel Development

To master social media marketing like a digital marketing funnel expert, you will need to create posts that will stop people scrolling. This can be challenging as the attention span of humans is now just 8 seconds. Of course, the younger your audience is, the less likely they will be to listen to your long videos, let alone read a long article. Your social media leads want to be entertained and inspired. A funnel marketing agency can help you create content to do this.

How to Filter Through Bad Leads on Social Media Like a Digital Marketing Funnel Expert

Our funnel marketing agency has noticed some of the pitfalls of a social media lead generation sales funnel, too. For example, you will have enquiries with no intention to buy. You don’t have to be a digital marketing funnel expert to know this is a waste of time. They can be:

  •       tire kickers
  •       competitors
  •       people who don’t know what to do
  •       people who have no budget

To stop wasting your time chasing after bad leads, our digital marketing funnelexpert opinion is that you ask qualifying questions and filter through your leads. You might get excited when people first contact you, but can you realistically turn these people into customers? If not, your time is better spent doing something else. If they don’t reply after a few engaging messages, you might want to count your losses and move on.

Our Bespoke Coaching Lead Generation Sales Funnel Agency In the UK

While we offer highly rated social media management services in the UK, it is only one piece of the digital marketing funnel expert puzzle. There is a reason our logo shows pieces of a jigsaw. Most coaches and consultants will have tons of great content and ideas already. Our funnel marketing agency works to create a lead generation sales funnel that connects them to make the picture work and become more engaging. It is strategic thinking that makes us one of the best sales funnel expert companies by Clutch and DesignRush. We really sit down with the client and spend time to discover their unique message or “superpower” to develop an incredible lead generation sales funnel.

 

Free Funnel and Digital Marketing Consultation

No matter if you are a personal development coach, a business consultant, or any service based professional, we have some great ideas to share with you. If you have no idea where to start, our marketing funnel agency is happy to talk you through it. We offer 30 minutes of our time for anyone who is serious about hiring a sales funnel agency to develop the infrastructure to get more clients. You can book your free digital marketing consultation slot quickly and easily online.

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