- Technical Knowledge
- Email Copywriting Support
- Taking Care of All Types of Email Marketing
- Integrating Your Email Campaigns
- Making the Most Out of Your Email Marketing Campaigns
- Improving the Customer Journey and Experience through Custom Email Automation
- Tracking and Reporting
- Improved ROI
- Increased Sales with an eCommerce Email Marketing Agency
- Choosing the Right Email Marketing Software and CRM Systems
- Scalable Email Campaigns
- Saving Money with an Email Marketing Agency
- In Summary: How an Email Marketing Agency Can Help You Grow
In the fast paced world of digital marketing, your main challenge as a business owner is to keep reminding your prospects of your offers. You need to understand that many people get distracted and suffer from information overload, which is preventing them from making immediate buying decisions. If you are able to gain their trust and stay visible, you will be able to improve your conversion rates. Here are just a few reasons why working with an email marketing agency makes financial sense.
1. Technical Knowledge
Setting up sales funnels, automations, connecting your autoresponder to your site, and choosing the right customer relationship management software is not a task for the faint of heart. You need to be pretty proficient in multiple platforms, APIs, communication settings, and – most importantly – GDPR regulations before you start an email campaign. If you get it wrong, you can be in big trouble. If you take a long time to figure out how to connect your accounts and send emails, you are losing valuable time and – essentially – money, too. Email marketing agencies deal with automated campaigns every day, and they have the know-how already. Trust them to represent your business and set up effective communication with your customers and prospects.
2. Email Copywriting Support
Even if you can figure out the ins and outs of email marketing campaigns, you will still need to face the challenging task of writing and sending the emails. While you might be clear about what you are looking to sell or tell your customers, you are not necessarily a marketing expert or wordsmith. An email marketing company can help you with crafting the right messages, using the CXA method: customer experience automation. They know how to build meaningful relationships with first time visitors, how to re-engage with past customers, and how to educate your audience.
3. Taking Care of All Types of Email Marketing
No matter if you are looking for an ecommerce email marketing agency, or one that deals with relationship building, customer support, or lead generation, you will certainly benefit from the specialist advice. If you choose to work with a sales funnel agency, they can integrate follow up sequences into your sales pipeline and your customer journey. There are so many functionalities of email marketing software, so you’ll probably need a professional to make the most out of the ones that will bring you the most results.
4. Integrating Your Email Campaigns
It takes a professional email marketing agency to know how to tie up the campaign in a way that it gets you the best conversion rates and engages with your audience. Further, they will build the campaign in a way that it segments the market and leads, so you can present each individual with the right personalised offer and content. This is where your brand identity and strength will really skyrocket and your conversion rates improve. Connecting your CRM with your website, setting up cookies, and linking Facebook campaigns can be a challenge for an average user.
5. Making the Most Out of Your Email Marketing Campaigns
Even if you are aware of the many benefits of email marketing, chances are that you will not see the full picture the way a professional email automation company does. They will find potential upsell, cross-promotion, affiliate marketing opportunities, and even help you increase your customers’ net promoter score, which means you get referrals on autopilot. Designing the right customer journey directly translates to more profits.
6. Improving the Customer Journey and Experience through Custom Email Automation
Just imagine manually following up with every customer you ever came into contact with. Now, take it one step further. What if you had to send regular follow up emails to your past prospects? Add to the list your customers who just disappeared from the radar… It’s a job and a half even for a seasoned customer relationship manager. Thanks to the features of email marketing software, you don’t have to do all that manually. An expert email marketing agency can set custom journeys for each prospect on your list, depending on where they are on the sales cycle.
7. Tracking and Reporting
One of the main benefits of email marketing and using professional software is that you will be able to see a snapshot of how your campaigns are performing. A professional email marketing company will be able to share regular reports on your open rates, click rates, conversions, revenue generated, and so much more. They will also be able to tag your contacts based on their level of interaction, their purchase history, or even their social media interactions with your brand. Obviously, people who engage with your social posts have a higher level of brand awareness and they are easier to convert into customers.
One of the problems we see companies facing when it comes to email marketing is the lack of consistency. You set up a newsletter, life gets into the way, and you lose contact with your prospects. Six months later, you finally have time to send something out just to find out that nobody remembers you, and people unsubscribe. If you have tried to manage your email marketing automation yourself before, you know exactly what I’m talking about. To prevent this, you have to build your communication strategy from the ground up. That’s what an email marketing agency can help you with.
9. Improved ROI
No matter if you are running an eCommerce business or are selling online courses; abandoned carts can hit your conversions hard. Not to mention that you need to be in the “convincer mode” before you can sell high ticket items. You remember that overused saying of seasoned networkers?
“People buy from those they know, like, and trust.”
While your business website will do a lot of trust-building, it is often not enough. That’s where email marketing campaigns come in. Building trust often comes down to educating your audience and helping them make an informed decision. As email marketing automation is cost-effective, you will have a much higher return on marketing investment. Not to mention the repeat business you will get from staying in touch with your paid customers.
10. Increased Sales with an eCommerce Email Marketing Agency
Digital distraction is a massive issue at the moment. Things happen, and people forget to check out, or they simply consider other solutions as well as yours, so they don’t make an immediate decision. That’s where email marketing automation can help. You can follow up abandoned carts, offer discounts, or run special offers to increase your online sales.
You are not in business to win a popularity contest: you are in it to win it and make a profit. By far, email marketing is one of the most effective and most cost-effective ways of driving revenue to your business and improving your customer value at the same time. Remember that it is always easier to sell to someone who has already indicated interest in your products than to go in “cold”.
11. Choosing the Right Email Marketing Software and CRM Systems
Of course, there is the technical aspect of setting up an email marketing campaign and implementing it into your sales funnel. Here are some of the things you should consider when choosing an autoresponder and integrating it with your other marketing platforms.
- The user interface. You need to make sure that you can easily navigate the menu and find what you are looking for.
- The design and branding options. Most autoresponder and email marketing platforms offer templates that are easy to customize. You will need to test them before you invest. Thankfully, most companies offer a free trial.
- Tracking and integration options. It is important that you can see a snapshot of your campaigns, individual follow-up emails and easily set up A/B testing to see which version of the content performs better.
- Multiple lists and tags. Segmentation is important when you grow a list of interested buyers. Let’s say you are selling different courses with a separate lead magnet each. You will have to send messages to each person which are relevant to the interest they indicated when they signed up for your list.
- Reporting. No matter if you are managing your email marketing yourself or are using a digital marketing sales funnel agency to craft your messages, you will need to see the reports in one place.
- Scalability. You should plan for growth when it comes to email marketing. This means that the platform has to grow as your business grows.
While we have a preference for ActiveCampaign and we are an official partner of the company, there are loads of other platforms you can try. Klaviyo is one of them, which is offering a free starter pack with advanced features, such as tagging and tracking. If, however, you would like to get serious about email automation, you might want to give ActiveCampaign a try for free.
12. Scalable Email Campaigns
Lead generation is worthless unless you follow up with your prospects. You can design your customer journey and – based on their behaviour – maximise conversions and customer value. You can add new products/courses/offers to the campaign any time, send out discount codes, or even use email marketing automation to ask for feedback or referrals. After all, you worked hard on building the relationship; why not capitalise on it? Build your reputation, expand your reach, and get more customers without having to spend a lot of money on paid campaigns every month.
13. Saving Money with an Email Marketing Agency
Email marketing management packages save you money. They make your marketing look lean and simple. You will be able to effortlessly roll out campaigns, save money on paid advertising. After all, you don’t want to be paying Facebook, Google, or Bing to reach the same people over and over again. Instead of paying per click, you can re-engage with people who showed interest in your products or services.
You will not only save money on marketing costs, but also admin and sales team management expenses. You will not have to get people to follow up manually with every single customer; the campaign management feature of your autoresponder will do it for you. Not to mention that you will free up time, so you can make your sales and customer enrollment process more effective, resulting in reduced operational costs overall.
In Summary: How an Email Marketing Agency Can Help You Grow
Working with email marketing professionals will help you scale your business faster than if you tried to do it all yourself. You will see measurable and scalable results, improved ROI and profits, and better user experience for your customers. As a result, you will also improve customer loyalty, brand image, and customer value. What’s not to like?
Are you interested in how an email marketing agency can help you grow your eCommerce or consulting business? Get in touch to arrange a quick chat.