Easy Guide to How To Choose the Right Social Media Marketing Packages In the UK

Written by Laura Farkas

Updated August 19, 2021

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Who Even Needs Social Media Packages: It’s Easy, Right?

Are you in business? I mean are you really in business? Does your audience know that you have an offer? Or are you just floating in the virtual space trying to stay on top of your different accounts on Instagram, Facebook, Twitter, YouTube, and the rest? It might be a good idea to automate some of your content and find a way to stay connected with your target audience. Outsourcing might be a good idea, but you have to ensure you are getting a good value. Here’s our no-brainer guide to choosing social media marketing packages in the UK. 

Choose Your Social Media Platforms

There is no such thing as one size fits all social media marketing packages. You have to choose the platforms where your audience is hanging out. For this, you will need to know your ideal client very well. Pay attention to demographics, but there’s more to client profiles than age, gender, and location. 

targeting the right audience

For example, the higher price you charge for your products or services the more serious your chosen platform needs to be. If you are after a quick sale or two, or would like to implement  a social media marketing funnel for lead generation, you might want to start with Facebook or Instagram. 

 

Paid advertising cost is another important factor when choosing your social media marketing packages in the UK. Work out your cost per lead and your conversions from the point people subscribe to your list to becoming a customer, so you can decide which company gets you the best return on marketing investment. 

 

Business to Customer Social Media Marketing Platforms

If you are selling products to the public, or have an eCommerce business, Facebook might be a goldmine for your marketing campaigns. Despite the rising cost of advertising on Facebook and Instagram, you will still get a good response rate, provided that you have a strong profile and your ads are set up properly. 

 

If you are in the service industry, such as personal training, coaching, or anything to do with health and beauty, you might want to combine Instagram and Facebook strategies to get you the right types of customers. You can also set up your Facebook store and allow Instagram shopping. While this takes a bit of time to master, – given the increasing number of people using mobile browsers – it can be very profitable. Additionally, it can help you improve your customer experience. 

 

Business to Business Social Media Marketing Platforms

If you are a business coach, financial advisor, or are looking for corporate clients, wasting your time on Facebook and other platforms might not be a good option. Thankfully, there’s LinkedIn, and you will be able to create a social media funnel inside the platform. Stay away from cold messaging and adding random connections, though. It’s not the right way of building a social media marketing strategy. 

 

Professional referral networks also have a lot of value. LinkedIn groups are great for engagement, but you will really need to know the topic members are interested in. 

 

To achieve an expert status and position yourself as a go-to person, Quora might be worth a try. A question and answer site, this platform gets you backlinks, clicks, and even helps you get your name out there. 

 

YouTube is another platform where you can establish yourself as an expert. If you are in the global information product business, you can entice your audience with some teaser content and drive sales in from the platform directly. Not to mention that YouTube is the second largest search engine in the world. 

 

“Trendy” Social Media Channels

If your audience is younger and they are into anything new, you might want to give the latest platforms a try. The first on the list is Tiktok. If you are not a Millennial or belong to Generation Y, you might think that is a pointless platform for business owners, and it is all about teenagers walking around for music. However, an increasing number of large companies have made their first appearance on TikTok in the past two years. It can’t be random. 

 

Thankfully, we have a team of Millennials who keep an eye on the algorithm updates of TikTok and can create a strategy naturally for any brand. From trending topics, music, or just hosting an event, the platform has loads of potential if you have the time to discover its features. 

 

Video creators who are looking for their “tribe” should also try out some of the smaller content social media platforms, such as Lomotif, Cheez, Vimeo, and Like. You can reach more people across multiple video social media platforms. It makes sense, doesn’t it? 

 

Visual Social Media Platforms

For brands with a strong visual presence, Instagram and Pinterest are the winners. Whether you have a beauty salon offering different high end treatments or are an interior designer, you have to be present on this platform. 

 

That said, Pinterest is a good social media platform all round. You would not think that our account gets thousands of views each month with literally zero effort, only automatic sharing of our images from the site. The beauty is that Pinterest is investing in technology massively. Their latest update introducing “idea pins” is a hit with advertisers and free business users alike. Infographics do very well on Pinterest. 

 

Niche Social Media Sites – Small but Mighty… 

Finally, you should not forget about “niching down” when creating a strategy and building up a social media marketing funnel. 

 

  • Artists and creatives should join Behance, where they can showcase their work and talent for free. You can also find clients and collaborators. 
  • Businesses focusing on a female audience need to be on BlogHer. No matter if you are an author, a speaker, or a coach, you will be sure to find your tribe here. 
  • Those looking for a mastermind or planning on creating events have to check out Meetup. No matter if you are holding webinars or in-person meetings, you will have the right platform to support you. 
  • Architects and interior designers should join Houzz, a niche platform where they can share designs and connect with potential partners or collaborators. 

 

Of course, there are other niche specific networks out there. A quick Google search with your industry will surely help you find your people online, so you can learn about your niche and build a winning social media funnel. 

 

Evaluate Social Media Marketing Services in the UK 

Once you have decided which social media marketing platforms will be the most beneficial for your brand, you can go ahead and look for affordable social media management companies. 

 

There’s one word of warning we need to put out there, though. You need to make sure that the company is in the UK, and they have in-house experts. Just because the domain extension is .co.uk,  you cannot be sure that the company is in the UK. While there is nothing wrong with outsourcing work overseas, it is better to work with a company offering social media marketing services in the UK that is familiar with trends and cultural bias. 

 

Once you have seen the price of the packages and checked out what the company offers for the money, you will also have to check out the reputation of the business, including their customer service rating, awards, case studies, and testimonials. 

 

The three things you need to ask before you decide which affordable social media management package to go with are: 

  • How often do you get reports and statistics on your account
  • Whether or not the company is GDPR compliant (i.e. do you have to give them your login details?)
  • How long would it take the company to show significant results and what the minimum term is. 

 

As an example, we gain a lot of clients because they know that they only have to connect their accounts to our platforms once and they can withdraw permission any time. We are also clear about sharing information and either send out manual reports or provide clients with their own login link to check what is going on with their accounts. Transparency is extremely important when it comes to trusting someone with your brand. 

 

Shortlist three or four companies and arrange a chat to find out if they can come up with a winning strategy for your brand. Most businesses offer a free social media consultation. 

 

How Much Should You Pay for Social Media Marketing Packages In the UK?

Most companies will have monthly packages to suit different budgets. These range from £99/month per platform to £1600/month per platform. When you visit the page, you need to check how many posts you are getting a week, how many platforms the company manages, and whether or not they create unique posts. If you are planning on spending on social media ads, this might not be included in the price of your social media marketing services in the UK.

 

Enhance Your Profiles and Gain More Social Media Followers

Before you embark on a social media campaign, it is important that your profiles are optimised for your audience. Some companies offer this as a part of your package, but others don’t. The price of this service generally ranges between £250 and £1500 per platform. 

 

It is usually better to have your accounts handled by the same company that created your strategy. Get your profiles optimised and let them manage your posts to gain followers and increase engagement. 

Get Engagement Using Social Media Marketing Services UK 

While marketing is a numbers’ game, you need to make sure you are focusing on the right numbers. The number of social media followers does not necessarily indicate how profitable your campaigns are. You need to measure engagement and get to know who is interacting with your brand on social media. 

Here is an example of how a social media report should look like. 

social media scheduling agency

And this is the information your LinkedIn analytics report should show you: 

social media report from marketing agency

Our platforms provide detailed information about your audience, your most popular times, and even the hashtags that are performing the best on each account. There’s a lot of information that can help you take the guesswork out of social media marketing. 

Consider a Social Media Funnel 

Your social media marketing should not only focus on follower numbers, as we have already stated above. You need to use it as a lead generation tool, so you can make the most out of your marketing budget. 

 

Remember that this is not a popularity contest. You are in business to get clients and make money, not to feed your ego! A social media marketing funnel will automate your engagement and lead generation, so you can convert more followers into paying customers. 

 

Whether you are using instant messaging, a quiz funnel, or a free event to build your list of prospects, you need to have a strategy that matches the preferences of your audience. Some people want to call you, others would just research you before contacting you. But how you engage with them after they have given you permission to stay in touch makes or breaks a social funnel. 

Virtual Assistant vs. Affordable Social Media Management Agency

Now, you might be thinking that you can save a lot of money if you outsource content creation and graphic design, as well as social media scheduling. You might be able to save money by engaging with a virtual assistant who will take the weight off your shoulders. But- more often than not – there’s a catch. 

 

Your virtual assistant will follow instructions. They will charge you per hour, and this covers doing the actual work. They will not take their time to build a strategy, brainstorm ideas, and think about the long term future of your business. 

 

If you have a very clear idea about the direction of your social media strategy, you might simply outsource the job and save money. However, if you need a plan that will be tested, executed, and measured, you might want to use a social media funnel agency. Want to know more? Arrange a free social media marketing overview and find out how your business can benefit from a social strategy. 

 

Here’s a representation of the pros and cons of using a social media marketing agency vs. virtual assistant.

va vs social media agency

The Bottom Line: Choosing Social Media Marketing Packages for UK Businesses

Whether you would like to increase your brand reputation, reach, or value. Social media marketing packages can help you. Choose the right platforms, craft your messages with your ideal client in mind, and get professional advice on how to reach them. 

 

The online marketing space is increasingly competitive. After the pandemic, there was a gold rush, and everyone seemed to be getting a new website, learning course, eCommerce store, and Instagram store. With the right strategy, however, you can still get your business noticed by people who are most likely to buy from you. 

 

Do you have any social marketing tips to share? Leave a comment below so our readers can benefit. Do you have any questions related to the above? Leave us a message or arrange a chat

 

Content marketing used to have a bad rep, and many business owners believe that it takes too long to see results and investing in creating blogs and videos is a waste of time. While trends change faster than ever, you can still build an empire and attract your ideal clients using a content marketing agency for branding, reputation management, and lead generation. This post will cover everything you need to know to make content work for you and your business long term. 

What Is Content Marketing

Content marketing is the creation, distribution, and promotion of branded content with a clearly defined audience in mind. That said, everything you do online can be classed as content, such as your comments on blog posts or social media posts, your professional profiles, and your vendor accounts. However, without a strategy and a clear understanding of the target market, you can be wasting a lot of time and energy on messages that will never reach the right people. 

Content marketing is not limited to the online sphere, either. You can publish content in printed magazines, as well as on radio or TV. After all, some traditional ways of marketing are still working for some businesses. If you are unsure which channel to use to build your brand messages, you might want to get in touch with a branding content marketing agency that can advise you on the potential results of each method of distribution. 

The Types of Content Marketing 

Depending on your business, your target audience, your budget, and your brand visibility, you can choose to engage in one or more content distribution strategies. Generally speaking, social media requires the lowest startup cost, and it is one of the most competitive channels. You can create content yourself using advanced tools such as Canva, or employ a Virtual Assistant to get the job done for you. If, however, you are interested in going deeper instead of wider, you will need to create engaging and educational content that your target audience will resonate with. 

Using guides, books, case studies, and white papers will strengthen your brand and your status in the industry. Here are some of the most common types of content you can implement in your marketing strategy.

 

Blogs

One of the most popular and most well-known types of content is a blog. It usually sits on your website and allows you to update your current and potential customers about what is going on with you and educate them on your products or services. Blogs have existed almost since the birth of the internet, and WordPress, the most popular website builder of today also started off as a blogging platform. 

Blogs need to be informative, useful for the reader, relevant, and easy to share. As the attention span of people has shrunk significantly in recent years, you need to pay attention to the readability of your text. A good content marketing agency will make sure that the blog post is not only easy to find and share, but also easy to read. 

Social Media Posts

As mentioned, starting off with a free social media account will give you a basic level of visibility in your market. You can create a company page on all platforms before your website is ready to attract visitors. However, social media posts need to be crafted in a way that they stop people scrolling. And that’s a challenge. Visuals are great, but eventually you want people to take action; like your page, share your content, or check out your site. 

A good social media marketing package will include suggestions, detailed reports, and audience analysis, so you know what’s working and what’s not. Social media is the most competitive and fastest changing content channel of all. 

Email Marketing

Creating email marketing campaigns is essential to creating a winning content strategy. You might know by now that only a very small proportion of website visitors will buy the first time they come across your messages. You will have to follow up. That’s exactly what email marketing automation does for you. Instead of having to pay to contact the same people again, you will be able to message them any time, provided that you asked for and gained their permission. Want to find out more about email marketing automation? Check out our detailed blog post or see our related services.

Video Marketing 

Nothing builds stronger relationships than videos when you are talking directly to your potential clients. You need a video distribution channel and strategy, and make sure that you measure engagement, so you know which topics are the most popular among your audience. 

You can do video marketing on your own site, distribute it on one of the video hosting sites, such as Vimeo or YouTube, or create IGTV or Facebook videos. The choice is yours, and an expert content marketing agency can help you choose the platform that best suits your industry, message, and audience. 

White Papers and Case Studies

For businesses that would like to focus more on reputation and becoming the go-to company when it comes to a specific problem, white papers and case studies should be implemented in the overall content marketing strategy. Here’s the lowdown on the benefits of each type of publication. 

White papers can be based on your internal market research, your insights, or the solutions you have developed to help your customers. They are great for educating the decision-maker and building a strong referral network. If you would like to attract referral partners, white paper distribution will certainly help. 

Case studies can win business that you would otherwise not even dream of getting. They help you zoom in on the expert solutions you create, and generate something we call the “Like Me Moment” ©. It is the point when potential clients realise that they like you, and you have solved the problems of businesses like them. No salesman can convince a prospect sitting on the fence better than a case study. 

If getting a case study or white paper written sounds good, but you don’t know where to start, check out our content marketing packages for more information. 

Press Releases and Media Publications 

Instead of just engaging in inbound marketing and taking care of your own “online real estate”, you can also reach out to potential clients and find them where they look for information. Press releases can be great for SEO purposes, as well as for brand visibility. Make sure that you have something newsworthy, relevant, and timely to share, and get publishing. 

On the other hand, media features and publications can put you on the map as an expert immediately. You can establish yourself as the company with the know-how. No matter if you are featured in an online magazine, a blog, or a printed feature, you might benefit from support from a professional content marketing agency that can find and communicate your superpower. 

 

The Power of Interactive Content 

In 2022, there’s no such thing as static content. Your main goal should be to engage with your audience, survey the market, and get people to take action. In 2021, we have introduced quiz funnels and other interactive marketing tools that help clients from different industries gain traction and have a real conversation with their audience. We are Typeform partners, which means we can not only create interactive quizzes, but also video engagement funnels on your website. 

 

Benefits of Using a Content Strategy

Without planning your content, you will not be able to scale your marketing or your business. As the old saying goes: “fail to plan and you plan to fail”. For example, here at LMNts Marketing, we have a social media content calendar that is ready to go before the new year, and we revise every quarter’s results. You can download a blank copy of the social media content calendar if you wish to do the same. 

We also plan the blog posts, guest posts, media publications around campaigns and different events. This helps us measure interest and understand how the market reacts to each message. 

Search Engine Optimisation: Should You Write for the Reader or Google?

There’s an old debate going on in the industry, and the content marketing agency industry is divided. Some say that you should focus on keywords, others are recommending delivering value. The truth is right in the middle. You have to talk to your audience and educate them, provide value with every piece of content, but you also want to be found. A good piece of content will have the right keywords, related keywords, a good structure, great message, actionable tips, and a strong call-to-action. 

How To Talk to Your Ideal Clients Online

There are many marketing agencies that can take care of the keyword research and allocation, but they don ‘t take their time to truly understand your target market. If your messages don’t resonate with your audience, you are wasting a lot of time and effort, and you will never get a positive return on your investment. That’s why it might be a good idea to engage with an expert content marketing agency. 

When we start working with a client, the first thing we do is fill out the ideal client profile together. This helps us understand the audience, no matter if we build a website, create a social media campaign, or write a case study. You can download our ideal client persona sheet and have a go yourself to see if you are hitting the right tone when you are creating content. Apart from completing this exercise with dozens of clients, I have also used the same tool to support mentees taking part in the Help to Grow programme at Lancaster University. 

 

Planning Your Content Strategy

We often recommend carrying out market research before engaging with a content marketing agency and creating a long term strategy. If you are starting a new business, service, or product line, or changing your niche, it is crucial that you know all about your competition, your market size, the trends, the hot topics, and the unwritten rules. That’s why we often start our brand collaborations with a marketing SWOT. 

A marketing SWOT analysis is a great tool to highlight the strengths and weaknesses of your current positioning, marketing, and targeting. It can also reveal the opportunities and threats, and help you with strategic planning. Simply put, a marketing SWOT is a 360 of your current marketing activities, highlighting the best course of action long term. 

 

Interested in our marketing SWOT services? Book one of our experts and get a full report on your positioning to support your content strategy.

Once you have a full picture of your current marketing, you will need to create goals for each campaign. Some businesses prefer running themes (we do quarterly campaigns around specific services), others simply focus on the core business when creating content. No matter what method you choose, it is important that you create a strategy, a timeline, and measurable goals. It is a good practice to run the same theme across every channel to stay consistent and focus on your marketing goals.

How To Measure the Results from Your Content

Content creation and distribution results are not as easy to measure as paid campaigns, for example. However, if you have an advanced tracking and conversion strategy, you can measure the results of your content campaigns. Tracking links and finding out how long people spend reading your posts on your site is simple, using some marketing automation and tracking tools. 

Measuring your email marketing campaign effectiveness is one of the easiest things to do, thanks to the advanced tracking features companies offer. As ActiveCampaign partners, we can install tracking links, provide detailed analysis and reports on the performance of your campaigns. 

Tracking social media engagement and conversions manually would be a challenge, but -thanks to the advanced tools available in the marketplace – it is very simple. Our social media marketing packages include advanced reports, including audience growth, hashtag popularity, and information on which type of content does the best in the marketplace, or on each platform. 

Measuring the results of outreach publications is also simple if you have Google Analytics set up on the site. You will know where your visitors are coming from, how long they spend on the site, and even where they are located or what technology they use. 

The Main Benefits of Working with a Content Marketing Agency

Now that you know the basics of creating a plan to reach your ideal clients, you might be thinking that it’s easy as pie. You don’t see the point working with a content marketing agency on your strategy, and you are confident enough that your admin staff or VA can do the job. Here are a few facts that might change your mind. 

Industry Knowledge

An expert content marketing agency will know your industry, the main publications, players, and forms of writing that do well. You don’t have to reinvent the wheel. 

Playing By the Rules

Content creation is a game that is played by strict rules. If you over-optimise the text or spam search engines, you will not only get zero results, but might also get your accounts banned or shadow-banned. 

Advanced Technology and Tools 

Content marketing agencies have access to the latest tools that can ensure that your brand is as visible as possible. From video creation to writing and social media scheduling, they take care of everything that you would normally spend days or weeks on. 

Strategic Planning

Without a content plan, you are not likely to build up to the momentum that helps you get inbound leads every day. With the right strategy, taking into consideration where you are now and where you want to be, you can measure progress month-by-month. 

Specialist Dedicated Team

You might think that it’s cheaper to employ a VA or part time staff to take care of your brand instead of working with a content marketing agency, but this is not always the case. First, an agency has a lot of experience and are much faster at creating content than virtual assistants. Secondly, you will have more control over the costs. You pay a fixed monthly fee, no matter if it takes the agency five hours or one to complete a project. The same is not true when it comes to employees, freelancers, or virtual assistants. 

Measurable Results and Advanced Reporting 

An expert content marketing agency is able to deliver timely reports, make suggestions on how to improve your conversions and results, giving you more value than an internal team or a freelancer. 

Want to know more? Schedule a free content marketing overview and find out more about the benefits of content marketing. 

Would you like to master content marketing? Read my latest book on BookBoon.

 

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