Hiring freelancers is a great way of dropping the hats you no longer want to wear. For example, accounting, social media posting, etc. But for building a full strategy and executing it, you will need someone with a vast experience
Don’t get me wrong; I was freelancing for almost 10 years before I set up my agency. There’s nothing wrong with freelancers for simple tasks. However, if you want a system built you will need more than ticking boxes. You need a strategy that works with your business.
Marketing strategy is not different from business strategy. You wouldn’t trust an appointment setter with creating a growth plan for your business. They might be really good at their job, but not so good at strategy. They simply cannot see the big picture.
Of course, there are more reasons why you should work on your funnel design with an experienced marketing strategy agency and not a freelancer. Seven of them will be detailed below.
7 Perks of Working with a Marketing Strategy Agency
Working with a strategist will take care of the project management and make sure that your expectations are met. A marketing strategy agency will help you figure out what you need to do to get to where you want to be. Whether it is lead generation you are looking to focus on or improving your conversion rates, they will have the answers ready.
Freelancers, on the other hand, generally follow your directions, which is good if you know how you want to manage your campaigns. However, if you would rather focus on working on your business and not in. and don’t want to go for a marketing MBA, you might as well leave it to a professional sales funnel designer.
Of course, you can always keep the project management in house, In that case, your best bet is to get a sales funnel coach to guide you through the process.
Let’s cover the main benefits of working with a marketing strategy agency instead of a freelancer.
The first – and most obvious benefit is that you will work with someone who focuses not only on one process, but the whole business. They will review the business plan and goals and adjust the sales funnel strategy accordingly.
A strategic approach is the most valuable aspect of consultancies. Anyone can put a Canva post together, but it’s more challenging to tie a series of posts around a campaign that will get you leads and increase your profits.
Connecting the Dots
It is easy to get some posts set up for your social media, manage the blog, but to create a strategy that will generate results is a different story. You can get a freelancer to find the individual jigsaw pieces but you will still have to put them together. That means that you need to have an old hand who knows what you are doing.
Randomly posting a few videos and blogs is not going to give you results. You will need to have someone who sets and works toward a goal and lines up all the content to help you get there. And that’s something a marketing strategy agency can do for you.
A marketing agency will probably have a better knowledge of your industry and business model than a freelancer. They will have worked with similar sized companies and understand your motivations and goals. At the same time, a freelancer who will get paid per hour or project will only focus on “their bit”.
Freelancers also work with multiple clients, and they might have accumulated some knowledge about your industry. However, they will have to take care of all the business processes in their freelancing venture, so they will not be likely to do things they don’t get paid for. However, a good marketing strategy agency will try to go the extra mile to get you results and come up with innovative solutions so they can keep your business longer.
If you work with one person, they might be talented in one or two areas of marketing, but not have the experience or skills to carry out others. That’s why it might be a good idea to tap into the talent pool of a marketing strategy agency that has social media, SEO, funnel, and paid advertising experts. So, you will only pay once, but you will get the technical support of the entire team.
Creative thinking is something that every business that is aiming to innovate needs to embrace. Let’s face it; a freelancer getting paid per hour is not going to take time out of their busy schedule to brainstorm ideas. They might not even get paid for it. So, they will just complete the task and move on to the next one. A creative agency, however, will sit down with you to come up with some suggestions to make your campaigns more profitable and get better return on investment.
Many freelancers prefer to be working on their own, based on given directions. There’s nothing wrong with this. In fact, I have done that for years. I picked up a task, got the laptop, closed my eyes, started typing, and got paid. But there was no soul in it. I never got to speak to people who ordered blog posts or reviews about their business and what they were trying to achieve. I just did the job and did it well.
At the end of the day, the faster I got things done the faster I earned the money each day that I needed. But I now doubt whether or not the posts benefited the business at all? In fact, that’s the main reason why I set up my own marketing strategy agency. I saw how little value clients got for their money, and I wanted to change it. Hopefully we are already there!
Focus on Understanding Your Business
Ideally, the marketing strategy agency you will engage with will not only become a supplier, but a partner. At LMNts Marketing, we don’t take on clients; we partner up with them. So, we know what they are struggling with, what their goals are, and what type of content they are familiar with. We will know how their previous marketing campaigns performed, because we always do a Marketing SWOT analysis before we would start working with anyone.
Having the right partners in your business can potentially elevate your brand and multiply your results. Just like with real relationships, the more you invest the more you get out.
The Lowdown: Freelancers vs. Marketing Agencies
There are plenty of benefits of working with both marketing agencies and freelancers.
Of course, there are the long term implications and the cost difference. You will have to consider the pros and cons before you make a decision. Here are the main pros and cons that you might want to consider before you make your choice.
When it comes to cost, you might be onto a winner choosing a freelancer. This only applies to short term projects. In fact, for long term strategies, you might even be able to save money working with a marketing strategy agency.
Your Control as a Business Owner:
If you would like to retain full control over your marketing strategy, you will probably be better off using a freelancer. Bear in mind that you will have to take on the project management tasks, and this can take up a lot of energy and time. If you would rather have a specialist expert lead the way, you will be better off with a marketing agency to work on your funnel.
Freelancers mainly focus on getting the job done. Marketing agencies, on the other hand, will find creative ways to get you the desired outcomes. They might have some processes in place, but they will also use their creative thinking skills to get you the results you signed up for. If you would like to get from A to B without having to worry about the “how” you are better off with an agency. If you want to control the “How” you might want to work with a freelancer.
If you are watching your budget and want the lowest cost, chances are that you will have a few stops and starts with freelancers, paying for the same thing over and over again. However, with a marketing agency, you will need to approve the project and only pay for results. There are some agencies that offer a money back guarantee or ROI guarantee. If you would like to have guaranteed results, you might opt for one of these solutions over a freelancer.
It is unlikely that you will find a freelancer with multiple skills that are needed in your business. If you are thinking about replacing your marketing team, you will need to hire multiple freelancers and this might cost you more. You will also have to go through the selection process and this can be time consuming. Finding a reputable freelancer is possible, but it’s harder than you would think.
You might work with a local freelancer and you can have regular meetings, but this is not likely if you are concerned about the cost. They will probably communicate with you when they are done, but your main input will be at the beginning and at the end of the project. So, if you are
No matter if you choose to work with a freelancer or a digital agency, you will need to set your expectations in the beginning. However, if you are working with an overseas freelancer, you might find it difficult to communicate with them as their time zone will be different. Also bear in mind that their work language might be English, but their first language might not necessarily be. Clear communication is the key to running successful marketing campaigns.
Depending on where you are on your business journey one of the options will be more suitable for you. We will let you make up your mind. If you need any help with strategy, please feel free to get in touch for a free overview.