There is a common misconception among small business owners when it comes to social media marketing. You might think that you have to close the sale on the page, instead of building relationships, Chances are that the reason why your social media campaigns are not working is because you don’t have a sales funnel attached to them. If you want to create a meaningful relationship with your followers, you might need to build social media sales funnels. Find out how below.

Messenger Automation

If you haven’t tried messenger automation before, you will need to explore the opportunities. There are a few reasons why you might want to add this feature to your social media. First of all, people visiting your site will want to know that you are the real deal and there is a person behind the brand. You need to remember that people don’t buy from brands; they buy from people they know and trust. That is why you should always be there, trying to answer the questions your visitors have. Second, you can qualify your leads, and avoid wasting time and money on people who can’t afford your services, or are just window shopping without the intention to buy anything.

Competitions and Viral Campaigns

If you woould like to get more engagement on your posts, doing what you always did will not cut it. Brainstorm some viral campaign ideas, and study some successful guerilla marketing methods. you can ask people to take a photo wearing a certain item, create a competition, and make people share your content. There are loads of ways you can make our posts go viral, you just need to be creative.

Driving Them to More Information

One meeting will not make you best friends with someone. The same applies to your customers. you will need to make people want to know more and create a “yes” funnel. You have to get them to say multiple times “I want to know more”, so they will be willingly entering your marketing funnel, instead of feeling like they are being pushed. This is where customer education comes in.

Adding Value Every Day

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It is crucial that you add value to your followers’ lives every day. No matter if you are just posting motivational quotes, go live, answer questions, or create a learning community; you will need to create reciprocity to make your sales funnel more effective. Make sure that you know what your customers are looking for and understand their main problems, so the information you present will be perceived as a higher value.

Most Of Your Social Media Followers are Looking for Content, Not Deals

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It is crucial that you understand the physhology of social media sales funnels. Nobody is going on Facebook or Twitter with the intention to buy. What they are looking for is content and information. If you can give them what they want, chances are that they will be more engaged, and eventually enter your sales funnel. Automating your digital marketing will help you take people on a journey, and eventually you will make them feel like buying is the next logical step.

If you enter the arena of social media with a sales mindset, you will not succeed. Provide value first, get to know our audience, educate them, and they will be ready to buy eventually. This is why you need an advanced sales funnel.

 

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