According to many people trying to sell you something on the internet, generating leads to your business should be a piece of cake, using automation and social media. Why is it then, that most of the business owners we speak to struggle? Are they missing the obvious? Below you will find a few tips on how to improve your social media pages and generate leads on autopilot for any business, independent on the size or industry.
Focus On Providing Value
The first thing you have to understand is that people on social media are not interested in buying something, unless they are visiting one of the marketplace pages. They are purely looking for infotainment and answers to their questions. This means that you should not focus on closing the sale, instead giving out great value and raising your profile. This is where most of our clients go wrong. Educate your audience about your products, and create useful tips and content around what interests them.
If you are a small or medium sized business owner, chances are that you are burning the candle on both ends. When you are busy, you focus less on marketing and more on doing the work and earning money. When you are trying to get the work in, you will post all day, and be surprised that your posts has no impact. You cannot just casually post; you need an advanced strategy and consistency. This is why we developed our affordable social media marketing packages; even if you would like to be in full control of your posts, you want them to be crafted, look professional, and give out a consistent brand image.
If anyone tells you that there is an “easy button” when it comes to social media marketing, simply walk away. Artificial intelligence is smarter than you would think, so using tricks will only work for a short period of time. You need to be prepared to wait and measure everything, so you can make continuous improvements to your social media strategy and marketing. Boosting a post is not an option when you would like to make a long term impact and follow up your leads.
If you have a limited follower base at the moment, chances are that you might benefit from influencer marketing. You can find the people your audience listens to, but this can be hard work. Alternatively, you could find a company that will reach out to other people, and allow you to find the right people to mention you or give you shoutouts.
Improve Your Discovery
When it comes to social media marketing algorithms, you need to stay on top of your game. For example, Facebook lives used to work really well before everyone else did them. They are still great for engagement, especially if you are looking to give your pages more visibility. Videos that are at least five minutes long will do much better on the platform than shorter ones.
Build a Marketing Funnel
You need to understand that not everyone visiting your site can afford your services right now, or is ready to buy. That is why you should follow up with them and make sure that you communicate your expertise and provide value to them. If you don’t know how to ingegrate social media bots and other follow up systems, get in touch to find out about our sales funnel packages.
To improve your social media marketing and lead generation methods, you will need to have a strategy, add automation, and measure everything you can to ensure you are targeting the right people.
Get in touch to book a 30-minute sales funnel strategy call and find out more about how we can help you improve your social media lead generation.