Category : Small Business Marketing Advice
If you have just started a business, chances are that you were told that you need a website. You were lied to. Indeed, there are billions of websites on the internet that do not benefit their owner a penny at all. You might start blogging, but what is the point if nobody is reading your posts? You can have a stunning website, but if nobody visits, you will be out of pocket. Let us explain below why you do not need a website, and why you should build a sales funnel instead.
What Is the Difference Between a Website and a Sales Funnel?
A website is there for your company to have an online shop window. No matter if you are a gardener, a business coach, or a therapist: you need to build your image online and offline at the same time. Would you set up a shop in a small village in the side street? No. Unless it has a tourist attraction that draws in thousands of people every day interested in your product. You can build a website that nobody visits, and you will end up losing money. Stop losing money and start getting your website work for you.
A sales funnel is different from a website, as it attracts, engages, and communicates with visitors in a way that you can easily turn them into customers. It also looks after your existing customers by sending out relevant marketing messages.
The website will be worthless, unless it brings you:
- New customers
- Positive reviews
- Higher search engine visibility
- More social media likes
- Reviews and feedback
- Increased reputation
If your website is not giving you any of these benefits, you have just wasted your money and time creating it.
Too Many Businesses Waste Money on a Website
While over half of small businesses have a website, and many planning to get one, only a small percentage of business owners see a benefit in having one. They simply follow the recipe:
- Get a website
- Add your services
- Wait for customers to come.
This attitude is wrong. You are in a crowded place on the Internet, with thousands of similar businesses competing for the same customer. That is like having a barber shop on a high street with thousands of other barber shops on the mains strip. Without promotion, you would be closing your doors in a few weeks. The solution is: sales funnels, incorporating social media marketing and web marketing.
Are You Focused on Business Results?
The key to building a successful website is to focus on the results. Just like with offline businesses, you need to create a business plan. Most importantly, you need to do your research. Find out:
- What your customers are looking for
- Where are your customers
- What is the competition doing
- What is your unique selling point?
- How can you stand out from the crowd?
Once you have answered these questions, you can start building your web marketing campaign, and create an online sales funnel that will get you the results you want from your business. Ask yourself:
- How many new customers I need?
- How will I get business leads?
- Which methods will I use for online marketing?
- What is my budget for web marketing?
How to Get the Results of Your Website and Social Media Marketing?
If you are planning a website, you need to have an expected outcome and a purpose. Make sure you decide whether you want people to contact you on the phone, email you, visit your knowledge base, or sign up for your newsletter and sales promotions. Once you have decided, you have to think about how your website will stand out from the competition. Do you have any industry qualifications? Have you worked with large brands? Have you received an award? Personalise your website in a way that your visitors feel the connection between your company and their ideas.
The Verdict: Should You Get a Business Website?
In the 21st century, you will need a website, but one that is purpose-built, and fit for purpose. If you need help setting up your online marketing and sales funnels in Cheshire, you can get in touch with us and request a free initial consultation. Remember, before you get a business website, you must think it through carefully. Let us help.