Why You Don’t Need a Website: a Beginner’s Guide to Setting up Online Business Promotions

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Why You Don’t Need a Website: a Beginner’s Guide to Setting up Online Business Promotions

If you have just started a business, chances are that you were told that you need a website. You were lied to. Indeed, there are billions of websites on the internet that do not benefit their owner a penny at all. You might start blogging, but what is the point if nobody is reading your posts? You can have a stunning website, but if nobody visits, you will be out of pocket. Let us explain below why you do not need a website, and why you should build a sales funnel instead.

What Is the Difference Between a Website and a Sales Funnel?

A website is there for your company to have an online shop window. No matter if you are a gardener, a business coach, or a therapist: you need to build your image online and offline at the same time. Would you set up a shop in a small village in the side street? No. Unless it has a tourist attraction that draws in thousands of people every day interested in your product. You can build a website that nobody visits, and you will end up losing money. Stop losing money and start getting your website work for you.

A sales funnel is different from a website, as it attracts, engages, and communicates with visitors in a way that you can easily turn them into customers. It also looks after your existing customers by sending out relevant marketing messages.

The website will be worthless, unless it brings you:

  • New customers
  • Positive reviews
  • Higher search engine visibility
  • More social media likes
  • Reviews and feedback
  • Increased reputation

If your website is not giving you any of these benefits, you have just wasted your money and time creating it.

sales funnel

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Too Many Businesses Waste Money on a Website

While over half of small businesses have a website, and many planning to get one, only a small percentage of business owners see a benefit in having one.  They simply follow the recipe:

  • Get a website
  • Add your services
  • Wait for customers to come.

This attitude is wrong.  You are in a crowded place on the Internet, with thousands of similar businesses competing for the same customer. That is like having a barber shop on a high street with thousands of other barber shops on the mains strip. Without promotion, you would be closing your doors in a few weeks. The solution is: sales funnels, incorporating social media marketing and web marketing.

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Are You Focused on Business Results?

The key to building a successful website is to focus on the results. Just like with offline businesses, you need to create a business plan. Most importantly, you need to do your research. Find out:

  • What your customers are looking for
  • Where are your customers
  • What is the competition doing
  • What is your unique selling point?
  • How can you stand out from the crowd?

Once you have answered these questions, you can start building your web marketing campaign, and create an online sales funnel that will get you the results you want from your business. Ask yourself:

  • How many new customers I need?
  • How will I get business leads?
  • Which methods will I use for online marketing?
  • What is my budget for web marketing?

How to Get the Results of Your Website and Social Media Marketing?

If you are planning a website, you need to have an expected outcome and a purpose. Make sure you decide whether you want people to contact you on the phone, email you, visit your knowledge base, or sign up for your newsletter and sales promotions. Once you have decided, you have to think about how your website will stand out from the competition. Do you have any industry qualifications?  Have you worked with large brands? Have you received an award? Personalise your website in a way that your visitors feel the connection between your company and their ideas.

The Verdict: Should You Get a Business Website?

In the 21st century, you will need a website, but one that is purpose-built, and fit for purpose. If you need help setting up your online marketing and sales funnels in Cheshire, you can get in touch with us and request a free initial consultation. Remember, before you get a business website, you must think it through carefully. Let us help.

 


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Why Automate Your Online Marketing Using Sales Funnels?

If you are a small business owner, chances are that you will not have hours or days a week to work on your online marketing. The good news is that we can make online marketing work for you. Through our customised sales funnel development solutions, we can automate your web promotion campaigns, so you can sit back and focus on what makes your business better.

Customised Sales Funnel

We, at Online Sales Funnels understand that not two businesses are the same. The needs of a plumbing service are different from a business consultant who has just started up. In the end of the day, however, all small business owners will want their customers to find, contact, and choose them. This is what your online marketing solutions will be helping you. Tap into your local market and reach customers near you, using social media, press releases, business directory ads, and free postings on several sites.

“Sales Funnels & Sales Pipelines” by Wes Schaeffer is licensed under CC BY 2.0

Do You Need a Social Media Marketing Plan?

In order to rank high in search engines, you will need to be present on social media. The more customers talk about your business, the more traffic you get to your site. It is this simple. We, however, understand that you cannot spend your time updating your status and posting your updates to multiple sites. We will automate the whole process for you, so you can put your time into something more productive.

How Does the Online Sales Funnel Development Work?

All you need to provide us with is your business profile, activities, and goals. We will take care of the rest. You can get your site optimised for search engines, submitted to different directories, present on multiple social media and professional sites, and get your posts scheduled based on the analysis of your target market. You can reach out to customers who need your product or services, without lifting a finger. Let the customers come to you, instead of you chasing them up.

What Online Sales Funnels Do Not Offer:

  • We do not sell leads
  • We will not give you fake followers
  • We don’t submit fake reviews on your site
  • We avoid spamming search engines and social media sites
  • We do not have cookie cutter options: all our sales funnels are developed for your needs.

Sounds Great?

Book a Consultation today via Skype and get started.

Your sales funnel can be ready to work for you within days for less than the price of a year’s premium listing on Yell.com. Contact us below to see how we can help automate your online marketing and take it to the next level.


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