Why You Don’t Need a Website: a Beginner’s Guide to Setting up Online Business Promotions

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Why You Don’t Need a Website: a Beginner’s Guide to Setting up Online Business Promotions

If you have just started a business, chances are that you were told that you need a website. You were lied to. Indeed, there are billions of websites on the internet that do not benefit their owner a penny at all. You might start blogging, but what is the point if nobody is reading your posts? You can have a stunning website, but if nobody visits, you will be out of pocket. Let us explain below why you do not need a website, and why you should build a sales funnel instead.

What Is the Difference Between a Website and a Sales Funnel?

A website is there for your company to have an online shop window. No matter if you are a gardener, a business coach, or a therapist: you need to build your image online and offline at the same time. Would you set up a shop in a small village in the side street? No. Unless it has a tourist attraction that draws in thousands of people every day interested in your product. You can build a website that nobody visits, and you will end up losing money. Stop losing money and start getting your website work for you.

A sales funnel is different from a website, as it attracts, engages, and communicates with visitors in a way that you can easily turn them into customers. It also looks after your existing customers by sending out relevant marketing messages.

The website will be worthless, unless it brings you:

  • New customers
  • Positive reviews
  • Higher search engine visibility
  • More social media likes
  • Reviews and feedback
  • Increased reputation

If your website is not giving you any of these benefits, you have just wasted your money and time creating it.

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Too Many Businesses Waste Money on a Website

While over half of small businesses have a website, and many planning to get one, only a small percentage of business owners see a benefit in having one.  They simply follow the recipe:

  • Get a website
  • Add your services
  • Wait for customers to come.

This attitude is wrong.  You are in a crowded place on the Internet, with thousands of similar businesses competing for the same customer. That is like having a barber shop on a high street with thousands of other barber shops on the mains strip. Without promotion, you would be closing your doors in a few weeks. The solution is: sales funnels, incorporating social media marketing and web marketing.

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Are You Focused on Business Results?

The key to building a successful website is to focus on the results. Just like with offline businesses, you need to create a business plan. Most importantly, you need to do your research. Find out:

  • What your customers are looking for
  • Where are your customers
  • What is the competition doing
  • What is your unique selling point?
  • How can you stand out from the crowd?

Once you have answered these questions, you can start building your web marketing campaign, and create an online sales funnel that will get you the results you want from your business. Ask yourself:

  • How many new customers I need?
  • How will I get business leads?
  • Which methods will I use for online marketing?
  • What is my budget for web marketing?

How to Get the Results of Your Website and Social Media Marketing?

If you are planning a website, you need to have an expected outcome and a purpose. Make sure you decide whether you want people to contact you on the phone, email you, visit your knowledge base, or sign up for your newsletter and sales promotions. Once you have decided, you have to think about how your website will stand out from the competition. Do you have any industry qualifications?  Have you worked with large brands? Have you received an award? Personalise your website in a way that your visitors feel the connection between your company and their ideas.

The Verdict: Should You Get a Business Website?

In the 21st century, you will need a website, but one that is purpose-built, and fit for purpose. If you need help setting up your online marketing and sales funnels in Cheshire, you can get in touch with us and request a free initial consultation. Remember, before you get a business website, you must think it through carefully. Let us help.

 


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Five Reasons Why Your Website and Internet Marketing are Flawed

If you already have a small local business, and have created a website, you might be thinking why your customers can’t find you. The truth is that even a college kid can put up a website, but designing a customer engagement web marketing campaign in your local market takes an expert. No matter how good your site looks: if it is using cookie-cutter templates, has nothing to offer for visitors, your business will fail. Below, our award-winning internet marketing experts from Cheshire MarketingFunnel will explain how you can improve your search engine optimisation.

1. Your Website Is Old

Website designs should be tailored to the expectations of your customers and the updated algorithms of search engines. If your website is not readable on tablets, iPads, and phones, you are likely to use up to 50 percent of website traffic.

2. You Do not Offer Engaging Content

Do you just write about your services, provide price lists and maybe contact details for customers? That is not what they are looking for. They want website content that they can relate to, and a reason to choose you over other similar companies in the area.

3. It is Hard to Find You Online

Are you in website directories? Are you on Google My Business, Bing, and Maps? If not, customers will not trust you to be a real business. All our online marketing packages include these services, and many more.

4. Your Customers Cannot Interact with You

Do you offer customers a chance to react to your content, share your updates? If not, you are losing out on the greatest tool of online marketing sales funnels: free word-of-mouth promotion.

5. Your Marketing Messages are Not Unique

Do you blow the same trumpet as other companies in your industry? Chances are you do not stand out, and your offer will be lost among dozens of others.

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If you would like our internet marketing Wirral experts to manage your online marketing and create your sales funnel automation, turning visitors into fans and returning customers, feel free to contact us for a free online marketing consultation.

You don’t have to know anything about search engine optimization or social media marketing. If you want your customers to find you online, simply Leave it to Laura!


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The Simple Guide of Online Marketing Sales Funnels for Small Businesses

If you are wondering whether or not online marketing sales funnels can deliver you results and help you stand out, read the below infographics about small business online marketing and social media implementation.

 


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Why do you Need Sales Funnels?

Do you run a small business in the UK?

Could you benefit from an automated marketing solution?

Find out below how your local business could benefit from customised, tailor-made, marketing automation solutions.

 


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Our Small Business Online Marketing Packages Explained

 

If you are thinking about starting your online marketing campaign for your business in 2017, you might be wondering what is out there on offer.

Our local marketing and promotion packages include social media integration, press releases, reputation management, and sales automation. Start up packages start at £399. Check out the above video to see how you could benefit from sales funnels in the UK.


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