Ten Reasons You Should Work With a Local Online Marketing Expert

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small business marketing

Ten Reasons You Should Work With a Local Online Marketing Expert

If you own a small local business, chances are that you receive emails and phone calls about getting a website and ordering online marketing packages. While the offers might seem to be straightforward and easy to order, I urge you to think twice. Below you will find out why it is a better option to engage with a local marketing company that is interested in your success and marketplace and can tailor the online marketing packages to your needs.

1. A local marketing agency listens to you. 

A local marketing agency will take the time to discuss your needs, marketing goals, target customers, and preferred promotion methods. They want to know more about your business and industry.

 

 

 

2.  You will not have to settle with cookie-cutter web promotion packages

marketing disasterWhen you speak to a local marketing expert, they will not simply offer website and marketing packages but decide with you what the best approach is to promote your services on the local market. You get advice and tailor-made sales funnels designed.

 

 

3. You will get support from the business and coaching to achieve your goals

markeitng support

online marketing support

When you are stuck with any aspect of promoting your website and services online, you can ask questions. You will have a one-person contact instead of trying to speak to the right marketing expert at the agency. Small local marketing firms are more flexible and accommodating.

 

4. Your agency will rely on your feedback and reviews to improve their services

personalized marketing

customer satisfaction

You can provide feedback on the service received on different local review sites. Your online marketing agent will rely on your recommendations and rating, and will do everything to keep you happy. A large agency is less likely to take ownership for your problems and solve them quick.

 

 

5. Your solutions will be tailored to your location and marketplace

local knowledge

local marketing

Your marketing consultant will have extensive local knowledge about marketplaces, competition, customer behaviour, and marketing opportunities online and offline. They will know your customers just as well as you do and can judge your company’s competitiveness.

 

6. Save money on marketing packages

web design companies

While most marketing agencies deliver your website and get you fake likes just to run with the money, a local company will offer a competitive price because they want your business long term and rely on you for recommendations. They do not have hundreds of people working for them in Asia, but have full control over your online marketing campaign.

 

7. Make your local marketing more relevant to your customers

tailored marketing

local marketing

You will be able to make your online marketing offers and promotions more relevant to the needs of your customers, and you can engage with them on different levels. It is easier to rank for keywords in your local market than nationwide or worldwide.

 

8. You can check the credentials and knowledge of your local marketing consultant

marketing expert

marketing qualification

You can check previous projects and ask customers about how knowledgeable your local marketing consultant is. Do they have Google and marketing qualifications? How long have they been doing the same job? You cannot vet large marketing agencies’ employees the same way.

 

9. You can review the results of previous campaigns created for companies like you

marketing results

measure results

Your local marketing company can send you monthly updates on how your campaigns are going, or send you a message about proposed adjustments.

They will prepare an easy to understand report on customer engagement and return on investment.

 

10. You will get more than just paid ads, social media, or search engine optimization: the whole package tailored to your needs.

online marketing

marketing channels

Your local company will handle all your online marketing campaigns for you, not only SEO or paid ads. You have a person who knows about all your advertising channels and can give you real time updates, recommendations, and advice for future targeting.

 

If you are interested in engaging with a local online marketing consultant, get in touch with us to book your free consultation.


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Online Marketing Sales Funnels – How We Work

In recent months, we have helped many small business owners take their marketing to the next level. They told us about their experience with web designers and promotion companies, and we would like to tell you how to avoid falling for the trap of companies and wasting your money.

Most Take The Money and Run

web design companies

The truth is that most web design and marketing companies work at a fixed fee and offer little or no support. I have worked with clients who were frustrated and tired with their old company that did not fix issues and disappeared after getting paid. One particular client had a problem with transferring the hosting of his domain after buying it, as they were tricked into getting the site designed by the company working with third-world country developers.

No Options for Customization

One of the main troubles our customers face is that their web space is not unique and is designed using cookie-cutter tools. Don’t get me wrong: Wix and other website builders are great for getting a site, but not so good for search engine optimization. Google is looking for unique design and content, and these services offer the same template for thousands of business owners. You don’t want your shop window to look like anyone else’s: why would you want your website be standard? Further, these cheap services offer no sales funnel options: the main way of monetizing a website.

marketing disaster

cookie cutter marketing

Lack of Business Owner Input

Most companies fail to listen to what owners want to get out of their online marketing and website. Not two businesses are created equal, and nobody knows the target market better than the person running the business. This is the main reason why most websites fail to engage with customers and deliver more publicity for the local business. Our sales funnels are designed around the business and its goals, and focused on conversion rate and customer engagement.

Lack of Support

Another complaint we heard about other online marketing companies’ services was the lack of support. They get paid and forget about customer service. Whenever something goes wrong with the site, or the website owner has a query, they are not interesting in helping out. Even though the site is up and running, the company does not help the business owner make the most out of their online marketing.

How Online Marketing Sales Funnels are Different

At Online Marketing Sales Funnels, we listen to customers. We try to find out what they would like to get out of their online marketing campaign, and build up their sales funnel and website accordingly. We will set up an initial consultation on the phone or in person to understand how their market works and how we can monetize it. We do not only set up the marketing sales funnels, but also coach business owners to maintain their promotions and engage with their customers better. Even though our slogan is “Leave it to Laura”, we make sure that we support small and medium sized businesses in the UK to become more competent in online marketing. Set up a free marketing consultation today to find out how we can help you below.


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small business web marketing

Are you Looking for More Customers? Online Marketing in 2017

Are you planning to make the most out of your business in 2017?

2016 was a tough year for small and medium sized businesses in the United Kingdom. If you have been struggling with online marketing and promoting your business, we can help.

Read the Number One Marketing Tip for Small Businesses for 2017 below.

Your feedback is appreciated.

Internet Marketing 2017


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