Category : Small Business Marketing Advice
If you own a small local business, chances are that you receive emails and phone calls about getting a website and ordering online marketing packages. While the offers might seem to be straightforward and easy to order, I urge you to think twice. Below you will find out why it is a better option to engage with a local marketing company that is interested in your success and marketplace and can tailor the online marketing packages to your needs.
1. A local marketing agency listens to you.
A local marketing agency will take the time to discuss your needs, marketing goals, target customers, and preferred promotion methods. They want to know more about your business and industry.
2. You will not have to settle with cookie-cutter web promotion packages
When you speak to a local marketing expert, they will not simply offer website and marketing packages but decide with you what the best approach is to promote your services on the local market. You get advice and tailor-made sales funnels designed.
3. You will get support from the business and coaching to achieve your goals
When you are stuck with any aspect of promoting your website and services online, you can ask questions. You will have a one-person contact instead of trying to speak to the right marketing expert at the agency. Small local marketing firms are more flexible and accommodating.
4. Your agency will rely on your feedback and reviews to improve their services
You can provide feedback on the service received on different local review sites. Your online marketing agent will rely on your recommendations and rating, and will do everything to keep you happy. A large agency is less likely to take ownership for your problems and solve them quick.
5. Your solutions will be tailored to your location and marketplace
Your marketing consultant will have extensive local knowledge about marketplaces, competition, customer behaviour, and marketing opportunities online and offline. They will know your customers just as well as you do and can judge your company’s competitiveness.
6. Save money on marketing packages
While most marketing agencies deliver your website and get you fake likes just to run with the money, a local company will offer a competitive price because they want your business long term and rely on you for recommendations. They do not have hundreds of people working for them in Asia, but have full control over your online marketing campaign.
7. Make your local marketing more relevant to your customers
You will be able to make your online marketing offers and promotions more relevant to the needs of your customers, and you can engage with them on different levels. It is easier to rank for keywords in your local market than nationwide or worldwide.
8. You can check the credentials and knowledge of your local marketing consultant
You can check previous projects and ask customers about how knowledgeable your local marketing consultant is. Do they have Google and marketing qualifications? How long have they been doing the same job? You cannot vet large marketing agencies’ employees the same way.
9. You can review the results of previous campaigns created for companies like you
Your local marketing company can send you monthly updates on how your campaigns are going, or send you a message about proposed adjustments.
They will prepare an easy to understand report on customer engagement and return on investment.
10. You will get more than just paid ads, social media, or search engine optimization: the whole package tailored to your needs.
Your local company will handle all your online marketing campaigns for you, not only SEO or paid ads. You have a person who knows about all your advertising channels and can give you real time updates, recommendations, and advice for future targeting.
If you are interested in engaging with a local online marketing consultant, get in touch with us to book your free consultation.