Why You Don’t Need a Website: a Beginner’s Guide to Setting up Online Business Promotions

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Why You Don’t Need a Website: a Beginner’s Guide to Setting up Online Business Promotions

If you have just started a business, chances are that you were told that you need a website. You were lied to. Indeed, there are billions of websites on the internet that do not benefit their owner a penny at all. You might start blogging, but what is the point if nobody is reading your posts? You can have a stunning website, but if nobody visits, you will be out of pocket. Let us explain below why you do not need a website, and why you should build a sales funnel instead.

What Is the Difference Between a Website and a Sales Funnel?

A website is there for your company to have an online shop window. No matter if you are a gardener, a business coach, or a therapist: you need to build your image online and offline at the same time. Would you set up a shop in a small village in the side street? No. Unless it has a tourist attraction that draws in thousands of people every day interested in your product. You can build a website that nobody visits, and you will end up losing money. Stop losing money and start getting your website work for you.

A sales funnel is different from a website, as it attracts, engages, and communicates with visitors in a way that you can easily turn them into customers. It also looks after your existing customers by sending out relevant marketing messages.

The website will be worthless, unless it brings you:

  • New customers
  • Positive reviews
  • Higher search engine visibility
  • More social media likes
  • Reviews and feedback
  • Increased reputation

If your website is not giving you any of these benefits, you have just wasted your money and time creating it.

sales funnel

start up web marketing advice Cheshire

Too Many Businesses Waste Money on a Website

While over half of small businesses have a website, and many planning to get one, only a small percentage of business owners see a benefit in having one.  They simply follow the recipe:

  • Get a website
  • Add your services
  • Wait for customers to come.

This attitude is wrong.  You are in a crowded place on the Internet, with thousands of similar businesses competing for the same customer. That is like having a barber shop on a high street with thousands of other barber shops on the mains strip. Without promotion, you would be closing your doors in a few weeks. The solution is: sales funnels, incorporating social media marketing and web marketing.

marketing solutions Cheshire

Are You Focused on Business Results?

The key to building a successful website is to focus on the results. Just like with offline businesses, you need to create a business plan. Most importantly, you need to do your research. Find out:

  • What your customers are looking for
  • Where are your customers
  • What is the competition doing
  • What is your unique selling point?
  • How can you stand out from the crowd?

Once you have answered these questions, you can start building your web marketing campaign, and create an online sales funnel that will get you the results you want from your business. Ask yourself:

  • How many new customers I need?
  • How will I get business leads?
  • Which methods will I use for online marketing?
  • What is my budget for web marketing?

How to Get the Results of Your Website and Social Media Marketing?

If you are planning a website, you need to have an expected outcome and a purpose. Make sure you decide whether you want people to contact you on the phone, email you, visit your knowledge base, or sign up for your newsletter and sales promotions. Once you have decided, you have to think about how your website will stand out from the competition. Do you have any industry qualifications?  Have you worked with large brands? Have you received an award? Personalise your website in a way that your visitors feel the connection between your company and their ideas.

The Verdict: Should You Get a Business Website?

In the 21st century, you will need a website, but one that is purpose-built, and fit for purpose. If you need help setting up your online marketing and sales funnels in Cheshire, you can get in touch with us and request a free initial consultation. Remember, before you get a business website, you must think it through carefully. Let us help.

 


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Online Marketing Cheshire Case Study

I have recently met a company based in Cheshire who ordered a custom website from one of the large online directories. You will know which one I mean without having to mention them by name and facing a legal battle. They contacted me.

Why?

  1. The company paid close to £800 for a site that looked as if some 1st year college student put it together
  2. The site was full of spelling mistakes: it did not match the quality expectations of a local newsletter, let alone a professional site
  3. The site did not come up for any searches related to the company’s profile
  4. The website developers simply guessed what the company was about and put down the wrong services
  5. There was no Google Maps or Social media integration

handshake sealing the deal

The Initial Meeting Discussing Online Marketing:

We met the company’s management at their offices, and saw the scale of operation. We asked relevant questions about the business, presented them with a list of improvement suggestions and reports on the performance of their current site.

We agreed to redesign the site and come up with a plan, based on what was discussed and noted.

Interestingly, when leaving the office, we spotted one of the company’s branded vehicles outside. I turned to the client and said: “Let me take a photo of this: it has all the services you offer”. Unfortunately, the online marketing company that created their website did not include any of the keywords or services I saw on the van. This is why I knew that huge changes were needed.

We recommended the implementation of WordPress and social media marketing to connect with customers better.

The plan was agreed, and we are currently working on the site. Look out for it turning up in the “Past Work” section of this site.

The Online Marketing Approach Lola’s Sales Funnel Uses

We do not accept every client. Indeed, every single small business that contacts us is screened. The main questions we ask clients are:

  • Do you know who your customers are?
  • Do you know what you are expecting of an online marketing campaign?
  • Do you know what the unique selling proposition of your business is?

If the client is not sure about any of the answers, chances are that they do not have a clear vision, and we will not be able to help them. We need to work with your business, instead of working based on guesswork.

Improvements to be Made to Old Websites

IFTTT.com 404 page

When redesigning an old website to serve your online marketing goals better, there are some important factors to consider:

  • Make the website mobile friendly
  • Make it easy for customers to click the call button
  • Provide user-friendly features, such as maps, navigation, opening hours, and social media links
  • Integrate social media
  • Add images, testimonials, and introduction of services
  • Stay professional but personal
  • Stay away from “cookie-cutter” website templates and use a design that truly represents your business.

If you are unhappy with the website you currently have, and would like to get free traffic from search engines in and directories, talk to us and arrange a free, no obligation online marketing consultation.


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marketing experts Wirral

Search Engine Marketing Wirral – Beat the Competition for Small Businesses

When you are a small fish in a big pond as a local business owner, you might think that you cannot get more customers through the traditional channels. Your ad in the magazine is displayed next to dozens of other companies’ and you struggle to stand out.

The good news is that online marketing offers loads of ways of connecting with customers and show them your best offers.

Our search engine marketing Wirral company has won awards for small business search engine optimization campaigns and social media promotions. If you want to beat the competition, check out the below guide and let us know if you need further guidance.

 


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online marketing

Online Marketing Tips for Gardening Companies in the UK

Do you have a gardening service you would like to promote in your local area?

Find out how to get more engagement from your customers and beat the competition.

Read our case study on local business promotion online.

 


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The Difference between Standard and Sales Funnel Online Marketing Solutions

If your small or medium sized online business has been struggling with its online marketing in the past, it is time to learn more about sales funnel automation.

Check out our presentation below that will reveal how online marketing automation and a local consultancy can help you achieve your advertising goals and get more customers online.

 


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small business marketing

Ten Reasons You Should Work With a Local Online Marketing Expert

If you own a small local business, chances are that you receive emails and phone calls about getting a website and ordering online marketing packages. While the offers might seem to be straightforward and easy to order, I urge you to think twice. Below you will find out why it is a better option to engage with a local marketing company that is interested in your success and marketplace and can tailor the online marketing packages to your needs.

1. A local marketing agency listens to you. 

A local marketing agency will take the time to discuss your needs, marketing goals, target customers, and preferred promotion methods. They want to know more about your business and industry.

 

 

 

2.  You will not have to settle with cookie-cutter web promotion packages

marketing disasterWhen you speak to a local marketing expert, they will not simply offer website and marketing packages but decide with you what the best approach is to promote your services on the local market. You get advice and tailor-made sales funnels designed.

 

 

3. You will get support from the business and coaching to achieve your goals

markeitng support

online marketing support

When you are stuck with any aspect of promoting your website and services online, you can ask questions. You will have a one-person contact instead of trying to speak to the right marketing expert at the agency. Small local marketing firms are more flexible and accommodating.

 

4. Your agency will rely on your feedback and reviews to improve their services

personalized marketing

customer satisfaction

You can provide feedback on the service received on different local review sites. Your online marketing agent will rely on your recommendations and rating, and will do everything to keep you happy. A large agency is less likely to take ownership for your problems and solve them quick.

 

 

5. Your solutions will be tailored to your location and marketplace

local knowledge

local marketing

Your marketing consultant will have extensive local knowledge about marketplaces, competition, customer behaviour, and marketing opportunities online and offline. They will know your customers just as well as you do and can judge your company’s competitiveness.

 

6. Save money on marketing packages

web design companies

While most marketing agencies deliver your website and get you fake likes just to run with the money, a local company will offer a competitive price because they want your business long term and rely on you for recommendations. They do not have hundreds of people working for them in Asia, but have full control over your online marketing campaign.

 

7. Make your local marketing more relevant to your customers

tailored marketing

local marketing

You will be able to make your online marketing offers and promotions more relevant to the needs of your customers, and you can engage with them on different levels. It is easier to rank for keywords in your local market than nationwide or worldwide.

 

8. You can check the credentials and knowledge of your local marketing consultant

marketing expert

marketing qualification

You can check previous projects and ask customers about how knowledgeable your local marketing consultant is. Do they have Google and marketing qualifications? How long have they been doing the same job? You cannot vet large marketing agencies’ employees the same way.

 

9. You can review the results of previous campaigns created for companies like you

marketing results

measure results

Your local marketing company can send you monthly updates on how your campaigns are going, or send you a message about proposed adjustments.

They will prepare an easy to understand report on customer engagement and return on investment.

 

10. You will get more than just paid ads, social media, or search engine optimization: the whole package tailored to your needs.

online marketing

marketing channels

Your local company will handle all your online marketing campaigns for you, not only SEO or paid ads. You have a person who knows about all your advertising channels and can give you real time updates, recommendations, and advice for future targeting.

 

If you are interested in engaging with a local online marketing consultant, get in touch with us to book your free consultation.


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automated marketing

Marketing Funnel Automation Guide

Any small or medium sized business owner can get a company to create a website. The question is: what does this website do? Without marketing funnel automation and a promotion plan that is designed to serve the unique needs of the business, the website will be simply lost amongst the billions of pages competing for the attention of the potential customer.

What is Marketing Funnel Automation?

While the phrase might seem extremely confusing and complicated, it is not. It is a method that is used by online marketing professionals to program websites and other online content to drive visitors through the engagement process and make them become loyal customers of the company. Setting up a sales funnel is a complicated process, and needs to rely on existing knowledge about the business. This is the reason why cookie-cutter websites and mass traffic generation software do not work any more. A good online marketing expert will design the sales funnel to suit the needs of the business.

Can You Afford Automated Marketing Solutions?

The easy answer is that you cannot afford not to have them. Online sales funnels save small and medium sized business owners time and money, and generate income 24/7. There is no need for expensive newspaper advertising any more, and cold calling becomes unnecessary. The system is designed to generate leads and turn them into customers automatically. Our monthly sales funnel marketing packages start from £39 per month, and start up packages are priced for the budget of the small local business.

marketing automation

tailor made marketing funnels

The Secret of Marketing Funnel Automation

  1. The first thing one needs to consider is relevance. Being a company that customers can relate to is the most important step.
  2. Building trust online is a difficult task, but an online marketing expert can manage customer reviews, automatic communication, and brand image.
  3. Being present on more than one channels is another benefit of sales funnels. Visitors might arrive from Facebook, industry group pages, business listings, websites, or review sites. They will be provided with information and offers from the moment they enter the marketing funnel.
  4. Managing reputation is one of the added benefits of marketing funnel automation. Monitoring the competition and customer behaviour helps business owners develop better and more attractive products or services.
  5. Constant communication is the key. Without this, it is impossible to engage with the target market and differentiate the company from competitors.

Ready to Launch Your Marketing Sales Funnel?

Customized sales funnels can deliver more results than hundreds of lead generating sales agents. Get in touch to find out how you can benefit from automated marketing solutions.


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Online Marketing Sales Funnels – How We Work

In recent months, we have helped many small business owners take their marketing to the next level. They told us about their experience with web designers and promotion companies, and we would like to tell you how to avoid falling for the trap of companies and wasting your money.

Most Take The Money and Run

web design companies

The truth is that most web design and marketing companies work at a fixed fee and offer little or no support. I have worked with clients who were frustrated and tired with their old company that did not fix issues and disappeared after getting paid. One particular client had a problem with transferring the hosting of his domain after buying it, as they were tricked into getting the site designed by the company working with third-world country developers.

No Options for Customization

One of the main troubles our customers face is that their web space is not unique and is designed using cookie-cutter tools. Don’t get me wrong: Wix and other website builders are great for getting a site, but not so good for search engine optimization. Google is looking for unique design and content, and these services offer the same template for thousands of business owners. You don’t want your shop window to look like anyone else’s: why would you want your website be standard? Further, these cheap services offer no sales funnel options: the main way of monetizing a website.

marketing disaster

cookie cutter marketing

Lack of Business Owner Input

Most companies fail to listen to what owners want to get out of their online marketing and website. Not two businesses are created equal, and nobody knows the target market better than the person running the business. This is the main reason why most websites fail to engage with customers and deliver more publicity for the local business. Our sales funnels are designed around the business and its goals, and focused on conversion rate and customer engagement.

Lack of Support

Another complaint we heard about other online marketing companies’ services was the lack of support. They get paid and forget about customer service. Whenever something goes wrong with the site, or the website owner has a query, they are not interesting in helping out. Even though the site is up and running, the company does not help the business owner make the most out of their online marketing.

How Online Marketing Sales Funnels are Different

At Online Marketing Sales Funnels, we listen to customers. We try to find out what they would like to get out of their online marketing campaign, and build up their sales funnel and website accordingly. We will set up an initial consultation on the phone or in person to understand how their market works and how we can monetize it. We do not only set up the marketing sales funnels, but also coach business owners to maintain their promotions and engage with their customers better. Even though our slogan is “Leave it to Laura”, we make sure that we support small and medium sized businesses in the UK to become more competent in online marketing. Set up a free marketing consultation today to find out how we can help you below.


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small business web marketing

Are you Looking for More Customers? Online Marketing in 2017

Are you planning to make the most out of your business in 2017?

2016 was a tough year for small and medium sized businesses in the United Kingdom. If you have been struggling with online marketing and promoting your business, we can help.

Read the Number One Marketing Tip for Small Businesses for 2017 below.

Your feedback is appreciated.

Internet Marketing 2017


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small business marketing

Why Automate Your Online Marketing Using Sales Funnels?

If you are a small business owner, chances are that you will not have hours or days a week to work on your online marketing. The good news is that we can make online marketing work for you. Through our customised sales funnel development solutions, we can automate your web promotion campaigns, so you can sit back and focus on what makes your business better.

Customised Sales Funnel

We, at Online Sales Funnels understand that not two businesses are the same. The needs of a plumbing service are different from a business consultant who has just started up. In the end of the day, however, all small business owners will want their customers to find, contact, and choose them. This is what your online marketing solutions will be helping you. Tap into your local market and reach customers near you, using social media, press releases, business directory ads, and free postings on several sites.

“Sales Funnels & Sales Pipelines” by Wes Schaeffer is licensed under CC BY 2.0

Do You Need a Social Media Marketing Plan?

In order to rank high in search engines, you will need to be present on social media. The more customers talk about your business, the more traffic you get to your site. It is this simple. We, however, understand that you cannot spend your time updating your status and posting your updates to multiple sites. We will automate the whole process for you, so you can put your time into something more productive.

How Does the Online Sales Funnel Development Work?

All you need to provide us with is your business profile, activities, and goals. We will take care of the rest. You can get your site optimised for search engines, submitted to different directories, present on multiple social media and professional sites, and get your posts scheduled based on the analysis of your target market. You can reach out to customers who need your product or services, without lifting a finger. Let the customers come to you, instead of you chasing them up.

What Online Sales Funnels Do Not Offer:

  • We do not sell leads
  • We will not give you fake followers
  • We don’t submit fake reviews on your site
  • We avoid spamming search engines and social media sites
  • We do not have cookie cutter options: all our sales funnels are developed for your needs.

Sounds Great?

Book a Consultation today via Skype and get started.

Your sales funnel can be ready to work for you within days for less than the price of a year’s premium listing on Yell.com. Contact us below to see how we can help automate your online marketing and take it to the next level.


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