Category : Small Business Marketing Advice
In recent months, we have helped many small business owners take their marketing to the next level. They told us about their experience with web designers and promotion companies, and we would like to tell you how to avoid falling for the trap of companies and wasting your money.
Most Take The Money and Run
The truth is that most web design and marketing companies work at a fixed fee and offer little or no support. I have worked with clients who were frustrated and tired with their old company that did not fix issues and disappeared after getting paid. One particular client had a problem with transferring the hosting of his domain after buying it, as they were tricked into getting the site designed by the company working with third-world country developers.
No Options for Customization
One of the main troubles our customers face is that their web space is not unique and is designed using cookie-cutter tools. Don’t get me wrong: Wix and other website builders are great for getting a site, but not so good for search engine optimization. Google is looking for unique design and content, and these services offer the same template for thousands of business owners. You don’t want your shop window to look like anyone else’s: why would you want your website be standard? Further, these cheap services offer no sales funnel options: the main way of monetizing a website.
Lack of Business Owner Input
Most companies fail to listen to what owners want to get out of their online marketing and website. Not two businesses are created equal, and nobody knows the target market better than the person running the business. This is the main reason why most websites fail to engage with customers and deliver more publicity for the local business. Our sales funnels are designed around the business and its goals, and focused on conversion rate and customer engagement.
Lack of Support
Another complaint we heard about other online marketing companies’ services was the lack of support. They get paid and forget about customer service. Whenever something goes wrong with the site, or the website owner has a query, they are not interesting in helping out. Even though the site is up and running, the company does not help the business owner make the most out of their online marketing.
How Online Marketing Sales Funnels are Different
At Online Marketing Sales Funnels, we listen to customers. We try to find out what they would like to get out of their online marketing campaign, and build up their sales funnel and website accordingly. We will set up an initial consultation on the phone or in person to understand how their market works and how we can monetize it. We do not only set up the marketing sales funnels, but also coach business owners to maintain their promotions and engage with their customers better. Even though our slogan is “Leave it to Laura”, we make sure that we support small and medium sized businesses in the UK to become more competent in online marketing. Set up a free marketing consultation today to find out how we can help you below.