Category Archives: Small Business Marketing Advice

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You Don’t Need a Website: You Need Local Business Marketing Solutions

If you have been told that if you get a website online you will be getting all the traffic and customers you need, YOU HAVE BEEN LIED TO. In fact, there are millions of websites created every month, and 99.9 percent of them do not get noticed by potential customers. If you want your website to work for you, you need to have a sales funnel automation plan in place.

The difference between a website and local business promotion plans is that the website, no matter how good the web design is, just sits there waiting for customers to find it. A Sales funnel reaches out to potential buyers and guides them through the process of becoming a loyal customer through engagement.

If you would like to know more about how we can make your website work for you and get you results, customers, and profits, check out the below video.

You don’t need a website on Biteable.

Do you have a question to ask about your website? Find out how we can help. Book your free consultation below.


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Are you looking to promote your business in Cheshire?

If you are confused about how to create an online marketing campaign, this simple video will explain the basic steps.

Find out why creating a sales funnel is better than setting up a simple website.

You can also book your free consultation online.

 


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Why You Don’t Need a Website: a Beginner’s Guide to Setting up Online Business Promotions

If you have just started a business, chances are that you were told that you need a website. You were lied to. Indeed, there are billions of websites on the internet that do not benefit their owner a penny at all. You might start blogging, but what is the point if nobody is reading your posts? You can have a stunning website, but if nobody visits, you will be out of pocket. Let us explain below why you do not need a website, and why you should build a sales funnel instead.

What Is the Difference Between a Website and a Sales Funnel?

A website is there for your company to have an online shop window. No matter if you are a gardener, a business coach, or a therapist: you need to build your image online and offline at the same time. Would you set up a shop in a small village in the side street? No. Unless it has a tourist attraction that draws in thousands of people every day interested in your product. You can build a website that nobody visits, and you will end up losing money. Stop losing money and start getting your website work for you.

A sales funnel is different from a website, as it attracts, engages, and communicates with visitors in a way that you can easily turn them into customers. It also looks after your existing customers by sending out relevant marketing messages.

The website will be worthless, unless it brings you:

  • New customers
  • Positive reviews
  • Higher search engine visibility
  • More social media likes
  • Reviews and feedback
  • Increased reputation

If your website is not giving you any of these benefits, you have just wasted your money and time creating it.

sales funnel

start up web marketing advice Cheshire

Too Many Businesses Waste Money on a Website

While over half of small businesses have a website, and many planning to get one, only a small percentage of business owners see a benefit in having one.  They simply follow the recipe:

  • Get a website
  • Add your services
  • Wait for customers to come.

This attitude is wrong.  You are in a crowded place on the Internet, with thousands of similar businesses competing for the same customer. That is like having a barber shop on a high street with thousands of other barber shops on the mains strip. Without promotion, you would be closing your doors in a few weeks. The solution is: sales funnels, incorporating social media marketing and web marketing.

marketing solutions Cheshire

Are You Focused on Business Results?

The key to building a successful website is to focus on the results. Just like with offline businesses, you need to create a business plan. Most importantly, you need to do your research. Find out:

  • What your customers are looking for
  • Where are your customers
  • What is the competition doing
  • What is your unique selling point?
  • How can you stand out from the crowd?

Once you have answered these questions, you can start building your web marketing campaign, and create an online sales funnel that will get you the results you want from your business. Ask yourself:

  • How many new customers I need?
  • How will I get business leads?
  • Which methods will I use for online marketing?
  • What is my budget for web marketing?

How to Get the Results of Your Website and Social Media Marketing?

If you are planning a website, you need to have an expected outcome and a purpose. Make sure you decide whether you want people to contact you on the phone, email you, visit your knowledge base, or sign up for your newsletter and sales promotions. Once you have decided, you have to think about how your website will stand out from the competition. Do you have any industry qualifications?  Have you worked with large brands? Have you received an award? Personalise your website in a way that your visitors feel the connection between your company and their ideas.

The Verdict: Should You Get a Business Website?

In the 21st century, you will need a website, but one that is purpose-built, and fit for purpose. If you need help setting up your online marketing and sales funnels in Cheshire, you can get in touch with us and request a free initial consultation. Remember, before you get a business website, you must think it through carefully. Let us help.

 


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Online Marketing Cheshire Case Study

I have recently met a company based in Cheshire who ordered a custom website from one of the large online directories. You will know which one I mean without having to mention them by name and facing a legal battle. They contacted me.

Why?

  1. The company paid close to £800 for a site that looked as if some 1st year college student put it together
  2. The site was full of spelling mistakes: it did not match the quality expectations of a local newsletter, let alone a professional site
  3. The site did not come up for any searches related to the company’s profile
  4. The website developers simply guessed what the company was about and put down the wrong services
  5. There was no Google Maps or Social media integration

handshake sealing the deal

The Initial Meeting Discussing Online Marketing:

We met the company’s management at their offices, and saw the scale of operation. We asked relevant questions about the business, presented them with a list of improvement suggestions and reports on the performance of their current site.

We agreed to redesign the site and come up with a plan, based on what was discussed and noted.

Interestingly, when leaving the office, we spotted one of the company’s branded vehicles outside. I turned to the client and said: “Let me take a photo of this: it has all the services you offer”. Unfortunately, the online marketing company that created their website did not include any of the keywords or services I saw on the van. This is why I knew that huge changes were needed.

We recommended the implementation of WordPress and social media marketing to connect with customers better.

The plan was agreed, and we are currently working on the site. Look out for it turning up in the “Past Work” section of this site.

The Online Marketing Approach Lola’s Sales Funnel Uses

We do not accept every client. Indeed, every single small business that contacts us is screened. The main questions we ask clients are:

  • Do you know who your customers are?
  • Do you know what you are expecting of an online marketing campaign?
  • Do you know what the unique selling proposition of your business is?

If the client is not sure about any of the answers, chances are that they do not have a clear vision, and we will not be able to help them. We need to work with your business, instead of working based on guesswork.

Improvements to be Made to Old Websites

IFTTT.com 404 page

When redesigning an old website to serve your online marketing goals better, there are some important factors to consider:

  • Make the website mobile friendly
  • Make it easy for customers to click the call button
  • Provide user-friendly features, such as maps, navigation, opening hours, and social media links
  • Integrate social media
  • Add images, testimonials, and introduction of services
  • Stay professional but personal
  • Stay away from “cookie-cutter” website templates and use a design that truly represents your business.

If you are unhappy with the website you currently have, and would like to get free traffic from search engines in and directories, talk to us and arrange a free, no obligation online marketing consultation.


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marketing experts Wirral

Search Engine Marketing Wirral – Beat the Competition for Small Businesses

When you are a small fish in a big pond as a local business owner, you might think that you cannot get more customers through the traditional channels. Your ad in the magazine is displayed next to dozens of other companies’ and you struggle to stand out.

The good news is that online marketing offers loads of ways of connecting with customers and show them your best offers.

Our search engine marketing Wirral company has won awards for small business search engine optimization campaigns and social media promotions. If you want to beat the competition, check out the below guide and let us know if you need further guidance.

 


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marketing expert

The Simple Guide of Online Marketing Sales Funnels for Small Businesses

If you are wondering whether or not online marketing sales funnels can deliver you results and help you stand out, read the below infographics about small business online marketing and social media implementation.

 


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Wirral marketing solutions

Online Marketing Sales Funnel Automation Explained

Many small business owners I have spoken to in the past few months have said that their main frustration about online marketing was the amount of work they had to put in their online marketing. Setting up a Facebook business page can be a scary experience, and most of my clients said they had no idea where to start. Many of them had a website, but no visitors, and no engaging content. Below you will find out how sales funnel automation can help you effortlessly grow your business.

small business marketing

online marketing help

1:1 Support for Business Owners

We are here to design your automated marketing solutions with you. No two businesses are created the same way, and we need to find the unique selling proposition we can build your campaign for. Our marketing funnel automation plan will be based on your goals, business profile, location, and customers. Need training on how to post ads or create business listings? We are here to help. All included in your low-cost monthly automated online marketing package.

Automatic Social Media Marketing and Sharing

After we set up your search engine optimization Wirral services, we will automate posting and sharing, so you get more visitors who are looking for what your business has to offer. Your social media feed will never be empty again, and you will not have to spend hours a day with research and posting.

Increased Small Business Visibility in Search Engines

The main aim of our automated marketing solutions is to help your business get noticed in the local area. This is not possible without making some adjustments on your site, listings, ads, and business profiles. We will get your company noticed, and stand out from the crowd, no matter how great the local competition is.

Higher Ranking in Local Business Results

You might have considered getting a sponsored listing from one of the online business directories. Their marketing packages cost hundreds of pounds a year, and do not guarantee results. We, however, take a different approach, and get your page on the first page of Google and Bing without having to pay for online advertising.

More Customer Engagement and Higher Reputation

The main benefit of automating your online marketing, however, is exact targeting of your promotional messages, based on your customers’ location, preferences, and interest. They will bee more likely to engage with the content you share online, and recommend your services to other people, if it is made easy.

Talk to us about our Wirral automated marketing solutions and see how you can grow your business.


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marketing a local garage

Local Business Marketing: Tips on Promoting a Garage Online in the UK

If you already have a business and are looking for more customers, you can choose between online and offline advertising. Offline ads in trade magazines to promote garages can be effective, but it is not likely that you will stand out from the crowd.

Marketing your garage in your local area online can be fun and very effective. You can take advantage of the following features:

  • social media marketing
  • review sites
  • online directories
  • responsive website with online booking facilities
  • Facebook reviews and booking facilities
  • Google Maps
  • Bing and Google Places
  • Google My Business.

Below you will find some tips on how to market your garage in your local area, but if you feel like you have no time to do it yourself, we also have some great garage marketing packages  that will get you a great exposure and help you stand out from the crowd.

Contact us for a free online marketing consultation and see how we can help you grow your business.

 


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The Difference between Standard and Sales Funnel Online Marketing Solutions

If your small or medium sized online business has been struggling with its online marketing in the past, it is time to learn more about sales funnel automation.

Check out our presentation below that will reveal how online marketing automation and a local consultancy can help you achieve your advertising goals and get more customers online.

 


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small business marketing

Ten Reasons You Should Work With a Local Online Marketing Expert

If you own a small local business, chances are that you receive emails and phone calls about getting a website and ordering online marketing packages. While the offers might seem to be straightforward and easy to order, I urge you to think twice. Below you will find out why it is a better option to engage with a local marketing company that is interested in your success and marketplace and can tailor the online marketing packages to your needs.

1. A local marketing agency listens to you. 

A local marketing agency will take the time to discuss your needs, marketing goals, target customers, and preferred promotion methods. They want to know more about your business and industry.

 

 

 

2.  You will not have to settle with cookie-cutter web promotion packages

marketing disasterWhen you speak to a local marketing expert, they will not simply offer website and marketing packages but decide with you what the best approach is to promote your services on the local market. You get advice and tailor-made sales funnels designed.

 

 

3. You will get support from the business and coaching to achieve your goals

markeitng support

online marketing support

When you are stuck with any aspect of promoting your website and services online, you can ask questions. You will have a one-person contact instead of trying to speak to the right marketing expert at the agency. Small local marketing firms are more flexible and accommodating.

 

4. Your agency will rely on your feedback and reviews to improve their services

personalized marketing

customer satisfaction

You can provide feedback on the service received on different local review sites. Your online marketing agent will rely on your recommendations and rating, and will do everything to keep you happy. A large agency is less likely to take ownership for your problems and solve them quick.

 

 

5. Your solutions will be tailored to your location and marketplace

local knowledge

local marketing

Your marketing consultant will have extensive local knowledge about marketplaces, competition, customer behaviour, and marketing opportunities online and offline. They will know your customers just as well as you do and can judge your company’s competitiveness.

 

6. Save money on marketing packages

web design companies

While most marketing agencies deliver your website and get you fake likes just to run with the money, a local company will offer a competitive price because they want your business long term and rely on you for recommendations. They do not have hundreds of people working for them in Asia, but have full control over your online marketing campaign.

 

7. Make your local marketing more relevant to your customers

tailored marketing

local marketing

You will be able to make your online marketing offers and promotions more relevant to the needs of your customers, and you can engage with them on different levels. It is easier to rank for keywords in your local market than nationwide or worldwide.

 

8. You can check the credentials and knowledge of your local marketing consultant

marketing expert

marketing qualification

You can check previous projects and ask customers about how knowledgeable your local marketing consultant is. Do they have Google and marketing qualifications? How long have they been doing the same job? You cannot vet large marketing agencies’ employees the same way.

 

9. You can review the results of previous campaigns created for companies like you

marketing results

measure results

Your local marketing company can send you monthly updates on how your campaigns are going, or send you a message about proposed adjustments.

They will prepare an easy to understand report on customer engagement and return on investment.

 

10. You will get more than just paid ads, social media, or search engine optimization: the whole package tailored to your needs.

online marketing

marketing channels

Your local company will handle all your online marketing campaigns for you, not only SEO or paid ads. You have a person who knows about all your advertising channels and can give you real time updates, recommendations, and advice for future targeting.

 

If you are interested in engaging with a local online marketing consultant, get in touch with us to book your free consultation.


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