Category Archives: Small Business Marketing Advice

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Online Marketing Cheshire Case Study

I have recently met a company based in Cheshire who ordered a custom website from one of the large online directories. You will know which one I mean without having to mention them by name and facing a legal battle. They contacted me.

Why?

  1. The company paid close to £800 for a site that looked as if some 1st year college student put it together
  2. The site was full of spelling mistakes: it did not match the quality expectations of a local newsletter, let alone a professional site
  3. The site did not come up for any searches related to the company’s profile
  4. The website developers simply guessed what the company was about and put down the wrong services
  5. There was no Google Maps or Social media integration

handshake sealing the deal

The Initial Meeting Discussing Online Marketing:

We met the company’s management at their offices, and saw the scale of operation. We asked relevant questions about the business, presented them with a list of improvement suggestions and reports on the performance of their current site.

We agreed to redesign the site and come up with a plan, based on what was discussed and noted.

Interestingly, when leaving the office, we spotted one of the company’s branded vehicles outside. I turned to the client and said: “Let me take a photo of this: it has all the services you offer”. Unfortunately, the online marketing company that created their website did not include any of the keywords or services I saw on the van. This is why I knew that huge changes were needed.

We recommended the implementation of WordPress and social media marketing to connect with customers better.

The plan was agreed, and we are currently working on the site. Look out for it turning up in the “Past Work” section of this site.

The Online Marketing Approach Lola’s Sales Funnel Uses

We do not accept every client. Indeed, every single small business that contacts us is screened. The main questions we ask clients are:

  • Do you know who your customers are?
  • Do you know what you are expecting of an online marketing campaign?
  • Do you know what the unique selling proposition of your business is?

If the client is not sure about any of the answers, chances are that they do not have a clear vision, and we will not be able to help them. We need to work with your business, instead of working based on guesswork.

Improvements to be Made to Old Websites

IFTTT.com 404 page

When redesigning an old website to serve your online marketing goals better, there are some important factors to consider:

  • Make the website mobile friendly
  • Make it easy for customers to click the call button
  • Provide user-friendly features, such as maps, navigation, opening hours, and social media links
  • Integrate social media
  • Add images, testimonials, and introduction of services
  • Stay professional but personal
  • Stay away from “cookie-cutter” website templates and use a design that truly represents your business.

If you are unhappy with the website you currently have, and would like to get free traffic from search engines in and directories, talk to us and arrange a free, no obligation online marketing consultation.


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marketing experts Wirral

Search Engine Marketing Wirral – Beat the Competition for Small Businesses

When you are a small fish in a big pond as a local business owner, you might think that you cannot get more customers through the traditional channels. Your ad in the magazine is displayed next to dozens of other companies’ and you struggle to stand out.

The good news is that online marketing offers loads of ways of connecting with customers and show them your best offers.

Our search engine marketing Wirral company has won awards for small business search engine optimization campaigns and social media promotions. If you want to beat the competition, check out the below guide and let us know if you need further guidance.

 


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marketing expert

The Simple Guide of Online Marketing Sales Funnels for Small Businesses

If you are wondering whether or not online marketing sales funnels can deliver you results and help you stand out, read the below infographics about small business online marketing and social media implementation.

 


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Wirral marketing solutions

Online Marketing Sales Funnel Automation Explained

Many small business owners I have spoken to in the past few months have said that their main frustration about online marketing was the amount of work they had to put in their online marketing. Setting up a Facebook business page can be a scary experience, and most of my clients said they had no idea where to start. Many of them had a website, but no visitors, and no engaging content. Below you will find out how sales funnel automation can help you effortlessly grow your business.

small business marketing

online marketing help

1:1 Support for Business Owners

We are here to design your automated marketing solutions with you. No two businesses are created the same way, and we need to find the unique selling proposition we can build your campaign for. Our marketing funnel automation plan will be based on your goals, business profile, location, and customers. Need training on how to post ads or create business listings? We are here to help. All included in your low-cost monthly automated online marketing package.

Automatic Social Media Marketing and Sharing

After we set up your search engine optimization Wirral services, we will automate posting and sharing, so you get more visitors who are looking for what your business has to offer. Your social media feed will never be empty again, and you will not have to spend hours a day with research and posting.

Increased Small Business Visibility in Search Engines

The main aim of our automated marketing solutions is to help your business get noticed in the local area. This is not possible without making some adjustments on your site, listings, ads, and business profiles. We will get your company noticed, and stand out from the crowd, no matter how great the local competition is.

Higher Ranking in Local Business Results

You might have considered getting a sponsored listing from one of the online business directories. Their marketing packages cost hundreds of pounds a year, and do not guarantee results. We, however, take a different approach, and get your page on the first page of Google and Bing without having to pay for online advertising.

More Customer Engagement and Higher Reputation

The main benefit of automating your online marketing, however, is exact targeting of your promotional messages, based on your customers’ location, preferences, and interest. They will bee more likely to engage with the content you share online, and recommend your services to other people, if it is made easy.

Talk to us about our Wirral automated marketing solutions and see how you can grow your business.


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marketing a local garage

Local Business Marketing: Tips on Promoting a Garage Online in the UK

If you already have a business and are looking for more customers, you can choose between online and offline advertising. Offline ads in trade magazines to promote garages can be effective, but it is not likely that you will stand out from the crowd.

Marketing your garage in your local area online can be fun and very effective. You can take advantage of the following features:

  • social media marketing
  • review sites
  • online directories
  • responsive website with online booking facilities
  • Facebook reviews and booking facilities
  • Google Maps
  • Bing and Google Places
  • Google My Business.

Below you will find some tips on how to market your garage in your local area, but if you feel like you have no time to do it yourself, we also have some great garage marketing packages  that will get you a great exposure and help you stand out from the crowd.

Contact us for a free online marketing consultation and see how we can help you grow your business.

 


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The Difference between Standard and Sales Funnel Online Marketing Solutions

If your small or medium sized online business has been struggling with its online marketing in the past, it is time to learn more about sales funnel automation.

Check out our presentation below that will reveal how online marketing automation and a local consultancy can help you achieve your advertising goals and get more customers online.

 


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small business marketing

Ten Reasons You Should Work With a Local Online Marketing Expert

If you own a small local business, chances are that you receive emails and phone calls about getting a website and ordering online marketing packages. While the offers might seem to be straightforward and easy to order, I urge you to think twice. Below you will find out why it is a better option to engage with a local marketing company that is interested in your success and marketplace and can tailor the online marketing packages to your needs.

1. A local marketing agency listens to you. 

A local marketing agency will take the time to discuss your needs, marketing goals, target customers, and preferred promotion methods. They want to know more about your business and industry.

 

 

 

2.  You will not have to settle with cookie-cutter web promotion packages

marketing disasterWhen you speak to a local marketing expert, they will not simply offer website and marketing packages but decide with you what the best approach is to promote your services on the local market. You get advice and tailor-made sales funnels designed.

 

 

3. You will get support from the business and coaching to achieve your goals

markeitng support

online marketing support

When you are stuck with any aspect of promoting your website and services online, you can ask questions. You will have a one-person contact instead of trying to speak to the right marketing expert at the agency. Small local marketing firms are more flexible and accommodating.

 

4. Your agency will rely on your feedback and reviews to improve their services

personalized marketing

customer satisfaction

You can provide feedback on the service received on different local review sites. Your online marketing agent will rely on your recommendations and rating, and will do everything to keep you happy. A large agency is less likely to take ownership for your problems and solve them quick.

 

 

5. Your solutions will be tailored to your location and marketplace

local knowledge

local marketing

Your marketing consultant will have extensive local knowledge about marketplaces, competition, customer behaviour, and marketing opportunities online and offline. They will know your customers just as well as you do and can judge your company’s competitiveness.

 

6. Save money on marketing packages

web design companies

While most marketing agencies deliver your website and get you fake likes just to run with the money, a local company will offer a competitive price because they want your business long term and rely on you for recommendations. They do not have hundreds of people working for them in Asia, but have full control over your online marketing campaign.

 

7. Make your local marketing more relevant to your customers

tailored marketing

local marketing

You will be able to make your online marketing offers and promotions more relevant to the needs of your customers, and you can engage with them on different levels. It is easier to rank for keywords in your local market than nationwide or worldwide.

 

8. You can check the credentials and knowledge of your local marketing consultant

marketing expert

marketing qualification

You can check previous projects and ask customers about how knowledgeable your local marketing consultant is. Do they have Google and marketing qualifications? How long have they been doing the same job? You cannot vet large marketing agencies’ employees the same way.

 

9. You can review the results of previous campaigns created for companies like you

marketing results

measure results

Your local marketing company can send you monthly updates on how your campaigns are going, or send you a message about proposed adjustments.

They will prepare an easy to understand report on customer engagement and return on investment.

 

10. You will get more than just paid ads, social media, or search engine optimization: the whole package tailored to your needs.

online marketing

marketing channels

Your local company will handle all your online marketing campaigns for you, not only SEO or paid ads. You have a person who knows about all your advertising channels and can give you real time updates, recommendations, and advice for future targeting.

 

If you are interested in engaging with a local online marketing consultant, get in touch with us to book your free consultation.


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Online Marketing Sales Funnels – How We Work

In recent months, we have helped many small business owners take their marketing to the next level. They told us about their experience with web designers and promotion companies, and we would like to tell you how to avoid falling for the trap of companies and wasting your money.

Most Take The Money and Run

web design companies

The truth is that most web design and marketing companies work at a fixed fee and offer little or no support. I have worked with clients who were frustrated and tired with their old company that did not fix issues and disappeared after getting paid. One particular client had a problem with transferring the hosting of his domain after buying it, as they were tricked into getting the site designed by the company working with third-world country developers.

No Options for Customization

One of the main troubles our customers face is that their web space is not unique and is designed using cookie-cutter tools. Don’t get me wrong: Wix and other website builders are great for getting a site, but not so good for search engine optimization. Google is looking for unique design and content, and these services offer the same template for thousands of business owners. You don’t want your shop window to look like anyone else’s: why would you want your website be standard? Further, these cheap services offer no sales funnel options: the main way of monetizing a website.

marketing disaster

cookie cutter marketing

Lack of Business Owner Input

Most companies fail to listen to what owners want to get out of their online marketing and website. Not two businesses are created equal, and nobody knows the target market better than the person running the business. This is the main reason why most websites fail to engage with customers and deliver more publicity for the local business. Our sales funnels are designed around the business and its goals, and focused on conversion rate and customer engagement.

Lack of Support

Another complaint we heard about other online marketing companies’ services was the lack of support. They get paid and forget about customer service. Whenever something goes wrong with the site, or the website owner has a query, they are not interesting in helping out. Even though the site is up and running, the company does not help the business owner make the most out of their online marketing.

How Online Marketing Sales Funnels are Different

At Online Marketing Sales Funnels, we listen to customers. We try to find out what they would like to get out of their online marketing campaign, and build up their sales funnel and website accordingly. We will set up an initial consultation on the phone or in person to understand how their market works and how we can monetize it. We do not only set up the marketing sales funnels, but also coach business owners to maintain their promotions and engage with their customers better. Even though our slogan is “Leave it to Laura”, we make sure that we support small and medium sized businesses in the UK to become more competent in online marketing. Set up a free marketing consultation today to find out how we can help you below.


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