Five Disturbing Lies Your Online Marketing Company Will Probably Tell You
Category : Small Business Marketing Advice
If you are a small or medium sized business owner, you might want to find the right company to create your unique website and awareness of your company in your local area. If you deal with a company that is not asking any questions before they sign you up for a deal, you are up for a surprise.
You Will Get a Unique Site
Unfortunately, most internet marketing companies and designers use the same cheap, old, and standard template or software to save money and time. You are likely to get a site that looks just like the competitor’s, especially if you sign up for a package that offers no money back guarantees or customer service.
You Only Need a Website To Succeed Online
A website itself will not get you customers. You will need a strategy, also called a customer sales funnel. You have to make sure that you have a strategy to engage with, and keep in touch with your potential customers. This is done through online directories, review sites, and social media. Your website has to compete with thousands of other companies on the internet for the same customers.
You Don’t Have to Update Your Website
The older the website is, the higher your ranking is, according to some salespeople trying to sell you a web design package. The truth is that you will have to keep on updating your site. If you don’t have time to do it, you can get a monthly website content package that offers social media content, as well as blog posts relevant to your website. If your web designer and online marketing company doesn’t offer this service, you are not likely to see any results.
Social Media Marketing doesn’t Work
Targeting local customers through social media is an effective and low cost method to connect with your audience. An increasing number of people search for recommendations and reviews on Facebook and review sites. If you don’t have a free Business Like Page on Facebook and a Google Plus profile, you are missing out. You can learn social media marketing, or let a professional manage it for you.
Your Site Will Take Months to Get Noticed By Search Engines
The most disturbing lie, we heard through our current customers, being told by their previous web design company is that your new site will take a few months to appear in search engines. A simple process of registering your site and submitting your site map will get you in Google in 24 hours tops. We have done this several times to prove our point.
If you would like to take advantage of a personalized web design and marketing service that will get your business noticed by your potential customers, get in touch with our friendly team, operating in Cheshire, helping small businesses get noticed online. We offer a free initial consultation, and tailor our marketing packages to your needs.